Act-On

SEPTEMBER 25, 2023

And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep. Get lunch (in-person or virtual). And by magic, we mean smooth handoffs.)

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Act-On

OCTOBER 2, 2023

This technology allows finance marketers to personalize their communications while standardizing their operations at scale. While organizations may achieve different levels of financial services marketing automation maturity over time , the core goals remain the same: streamlining and personalizing customer experiences at scale.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

NOVEMBER 27, 2023

The opposite end of the spectrum is highly personalized email nurturing that guides prospects throughout their journey. People get lost in long emails; better to present content in list form, such as “Top 10” lists, “3 Things Your Competitors Are Doing,” etc. Take it slow! Also, less is more when delivering content.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187