Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. Getting personal can also go a long way in delivering exceptional experiences for customers. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Pinpoint your ideal customers. Work across channels. Offer incentives.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Automation 105

Automation Personalization Allocation Marketing Management 105

Webbiquity

JANUARY 20, 2021

Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. According to the service, they look at data such as: Viewing history.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. Interested in joining us in person this year?

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

SmartBrief - Marketing

JANUARY 30, 2024

Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. Here’s a look at three core best practices our readers shared with us. Target 10 Vice President of Client Services Matt Wagner said those extra efforts to look at nuances will be noticed.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Go Beyond SEO

MARCH 26, 2024

Welcome to our comprehensive guide on how to elevate your practice with effective plastic surgery branding. Get ready to take your plastic surgery practice to new heights! Implementing top-tier branding strategies elevates your practice and attracts discerning clients.

Practices 60

Practices Brand Identity Branding Differentiation 60

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. What you’ll learn: What is self-service customer service?

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Zoominfo

FEBRUARY 17, 2021

Cold calling is different for home (and personal mobile) phones — sales reps must call from 8 am to 9 pm. As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do And if the person you’re calling asks to be on it, you have to comply. Practice your cold calling script.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Sprout Social

FEBRUARY 8, 2024

One person, however, is frantically trying to figure out why they were overcharged by your business. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. Data-driven marketing not only allows for better targeting and personalization, but it also leads to a 15-20% increase in ROI on marketing spend. Page Contents Toggle What is Data Hygiene?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

JANUARY 8, 2024

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110

Process Practices Terms and Conditions Work Management 110

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Let’s dive into thought leadership best practices. So, how do you do it right?

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Martech

DECEMBER 7, 2023

From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. This subscription service transforms your iPad or Android device into a high-performance second screen for your Mac or PC. Three French hens?

Marketing AI 116

Marketing AI Work Management Marketing Management Personalization 116

Sprout Social

JANUARY 9, 2024

Consumers expect that same level of service online. To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it? What is social media personalization and why are marketers prioritizing it?

Social Media 124

Social Media Personalization Media Work Management 124

Seismic

MAY 17, 2023

While more employees are spending time in person, most companies continue to offer remote and hybrid workplace models. Over the past few years, organizations have adapted in-person activities for remote work settings. Customer service training is one of these growing areas.

Training 94

Training Service Customer Satisfaction Opt-in 94

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? How can businesses use Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Webbiquity

MAY 25, 2021

There are people talking about stocks or sharing best practices. I find that the most successful B2B influencers are talking about the realities their product or services create and not about the product itself. So the influential personalities could be journalists, authors, bloggers, consultants, whoever is relevant in your space.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

seo.co

JANUARY 14, 2024

Personal injury lawyers face fierce competition in their markets. How important is SEO for personal injury attorneys? Create a National And Local SEO Plan A personal injury attorney needs an SEO plan for local and national markets. Consider that ⅓ of Internet searchers only click the first result on Google! SEO matters a lot.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 111

Social Media Practices Media Best Practices 111

Salesforce Marketing Cloud

MAY 31, 2023

I say it’s all about avoiding judgment and tapping into your natural curiosity with the following sales and marketing alignment best practices. What might this look like in practice? And remember, when asking your questions, to practice active listening : Listen to understand, not just wait your turn to speak. Entertainment Inc.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Is a particular service falling away or not desired as highly? Engage Your Audience.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Sprout Social

MAY 18, 2023

Here are a few best practices to keep in mind to make your social copy accessible, especially for those using a screen reader: Make hashtags easier to read by using “CamelCase,” i.e., capitalize the first letter of each word in a hashtag. For example, take this sentence: “Diligent customer service professionals can’t be replaced by robots.”

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Adobe Experience Cloud Blog

APRIL 7, 2017

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. In today’s increasingly personalized world, this approach is obvious at best. Find the Right Balance of Overt and Subtle Personalization.

Practices 129

Practices Personalization Planning Thought Leadership 129

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Key Takeaways: A great customer experience starts by collecting data to understand each person. How a Great Customer Service Call Center Experience Boosts Your Sales.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Heinz Marketing

SEPTEMBER 5, 2023

In the ensuing article, we’ll cover ten core customer marketing best practices to harness the power of your customers and create lifetime relationships. Tailored Welcome Email Make a commanding entrance with a personalized welcome email. Segment with Precision Just like prospects, not all customers are the same.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

SalesGrape

NOVEMBER 5, 2023

As technology continues to advance, chatbots have evolved from simple automated messaging systems into sophisticated tools capable of delivering personalized experiences. Unlike human agents who may struggle with handling high volumes of requests at once, AI-powered bots excel at multitasking while maintaining consistent service levels.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

ClickDimensions

JANUARY 17, 2023

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. Customers feel respected, seen and trust a business more when they receive a personalized text message, which builds your relationship and overall customer loyalty. .

SMS 98

SMS Service Terms and Conditions Open Rate 98

seo.co

AUGUST 2, 2022

Personal injury lawyers face fierce competition in their markets. How important is SEO for personal injury attorneys? Personal injury attorney SEO is competitive. A personal injury attorney needs an SEO plan for local and national markets. Consider that ? of Internet searchers only click the first result on Google!

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

Martech

FEBRUARY 21, 2023

“In order for your message to be well received, I think that the person receiving it has to really feel that you’re a credible person to deliver that message in order for them to kind of buy,” said Creighton. “So, This applies to website content and social media messages, as well as in emails and other personal communications.

Account Based Marketing 114

Account Based Marketing ABM B2B Marketing Practices 114

Optinmonster

JANUARY 9, 2020

We’ve all been there before, sitting on the line with some company’s customer service department. So on behalf of frustrated customers everywhere, we’re going to look at some live chat best practices to help you streamline customer service, increase user experience (UX) for your customers, and make your entire eCommerce system more efficient.

Service 59

Service Practices Best Practices eCommerce 59

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. Coach speakers/sponsors on presentation best practices. A people person: enjoys customers, colleagues, and community members. Are you equally left- and right-brained?

Work Management 111

Work Management Marketing Management Service Customer Satisfaction 111