B2B Memes

MAY 4, 2012

Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. As with the similarly opaque term net neutrality , which more people would favor if they understood what it was, DRM— term and practice alike—is protected by its obscurity.

Lock-In 100

Lock-In Practices Media Buy 100

B2B Memes

SEPTEMBER 15, 2011

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Even Facebook recognized a practical limit to friendship, restricting one’s maximum number of friends to 5000. Related posts: Be Yourself.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

JULY 5, 2012

Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices. Understanding the proper relationship between professional and personal use of social media. Managing freelancers, particularly with respect to expectations regarding plagiarism and attribution.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

NOVEMBER 27, 2011

To be seen as reliable, organizations themselves must practice media transparency in many, if not all, aspects of their operations. Related posts: Personal vs. Corporate: Six New-Media Principles, No. Another mode of transparency is operational. Transparency doesn’t stop with individuals. New Ethics for New Media?

Transparency 100

Transparency Ethics Media Press 100

B2B Memes

JUNE 18, 2012

Though he dislikes the term curation , he approves of the activity as it was originally practiced. The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it?

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

JULY 13, 2010

It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 8, 2010

Though the Internet makes feckless appropriation of other people’s content easier, there’s nothing new about the practice or the attitudes that underly it. What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

JUNE 26, 2012

But the suggestion many writers have made that his practice is akin to plagiarism is simply wrong. But that’s no basis for calling him a bad person. I know almost nothing about Lehrer other than what I’ve read in the many stories about his so-called “self-plagiarism,” and have no position on his work to defend.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JUNE 22, 2010

While Schaeffer agrees with them in theory, in practice, he says, “ghost blogging” is routine. Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. It’s a waste of energy, he concludes, to argue against it. Instead, the focus should be on improving ghost blogging, not deprecating it.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

OCTOBER 19, 2010

Realistically, the average editor is probably the last person you would want to sell advertising. But even if this practical objection is sound, the theoretical one—that any involvement by an editor in sales necessarily influences editorial content—is not. I admire the plain speaking, but my first reaction was, Are you nuts?

Ethics 100

Ethics Transparency Advertisements Advertising 100

B2B Memes

DECEMBER 10, 2010

As she reports, each of them has included a personal ethics statement on an “about me” page. But in practice, how important are such statements to building a reader’s trust? Personal ethics statements do no harm, and can do much good. Gahran recommends this approach to others. For them, as they write, there is “ little.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” As Buttry suggests, “If you start a story with attribution, consider whether the person speaking is more important to the reader than what he or she is saying.”

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

OCTOBER 19, 2012

Its content is atomized, aggregated, and personalized. In practice, trade reportage often doesn’t match audience needs, often favors advertisers, and often, to be honest, just plain sucks. Analysis and reporting are still important, but are best practiced selectively. In other words, content must be personalized.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

AUGUST 12, 2011

A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In I needed to tweet, retweet and reply with determination and personality.”. Related posts: The Perils of Corporate-Personal Twitter Names.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 30, 2011

Scheduling a time to write is a good idea that rarely works in practice. Get personal. However, all but one of us aren’t Seth Godin, and it usually takes many more sentences to make our points convincingly. Aim for brevity; be satisfied with clarity. I tried to follow Paul Conley’s advice , but reality kept intervening.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

OCTOBER 21, 2011

Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. The functional, practical differences between them will always exist.

B to B 100

B to B Media B2B Ethics 100