Oktopost

MARCH 8, 2023

Taking pitching to the next level requires you to connect with the person, not just a stranger who happens to be a journalist. Remember, you’re pitching to a person, not a publication. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist.

PR 117

PR Media Transparency Startups 117

Sprout Social

MAY 31, 2023

Meeting the right person with the right message at the right time is only getting harder. This will ensure a personal touch that maintains your brand’s image. “I For example, I’m working on the city’s annual Pride Month campaign. I knew it had to come from someone who isn’t currently working in communications.

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Westover, PhD Human Capital Innovations, LLC Contact Jonathan H.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. The new offering grows out of Kite Hill’s established interest in working with ESG or clean/green tech companies. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 92

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 92

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Champion Communications

FEBRUARY 11, 2022

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. This is one of the most significant benefits of working for a fast-growth agency like Champion. The post Taking the alternative route into PR appeared first on Champion Communications.

PR 62

PR Consulting Buzz High Quality Lead 62

Biznology

FEBRUARY 27, 2018

If you’re lucky and the tech breaks your way, maybe you’ll be able to just become the face of the company while a team of sentient bots does all your day-to-day client service work. I know I will eventually rue the day when this bites me in the ass; however, for the time being, it’s all working in my favor.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Jennifer Harmon, content strategist and creator, Convince & Convert Don’t: Replace skilled (human) team members Generative AI should make doing your work easier, not replace the work done by professional creatives.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. That, in itself, is a crucial, often overlooked part of PR. Think it through before you write.

PR 105

PR Practices Press Best Practices 105

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Biznology

MAY 29, 2020

Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and those who want to help us build a sales team working from home. Louis University – were contributing to COVID research work. It has nothing to do with simplifying work from home. Finally is the personalized pitch below.

PR 104

PR Phishing Cross-Selling Best Practices 104

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" It won't work.".

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. The more you’re able to promote messages that build trust by making a personal connection, the faster seniors and their families will become comfortable with your brand’s senior living services. Be Sensitive.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Walker Sands

JULY 16, 2021

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Contently

FEBRUARY 24, 2021

Hire at least one person with real journalism experience, and invest in timely content that helps your audience understand how changes in your industry affect them. Set clear rules for working with legal and compliance. But to establish a culture of content, you need to be skilled at more than just publishing evergreen content.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. It comes down to personality.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Walker Sands

JANUARY 28, 2022

As we celebrate both the start of a new year and our recent recognition as a 2022 Best Place to Work in Seattle by Built In , we’re reflecting on how far we have come at our Seattle office. I feel so supported and engaged — which is huge to say of any work environment during this pandemic. ” — Jess Melton, PR Manager.

Work Management 97

Work Management Paid Search Agency Best Practices Advertising Agencies 97

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Walker Sands

MARCH 23, 2021

I’ve seen first hand how our people have helped fuel this growth – from producing award-winning work to helping the agency make the Inc. These two leaders have been instrumental not only in growing our PR and Creative teams and offerings, but in helping shape Walker Sands into the agency it is today.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. Tech is widely understood to be dominated by men working in the industry. As newcomers, we recognize there is much we must learn.

PR 52

PR Impressions Class Thought Leadership 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Hubspot

APRIL 20, 2018

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. The positive, storytelling side of PR. Hopefully, this is a digestible definition of PR.

Public Relations 100

Public Relations PR Storytelling Press 100

seo.co

DECEMBER 2, 2022

So why aren’t your link building campaigns working? How Link Building Should “Work” First, let’s talk about how linkbuilding is supposed to “work” in the first place, and the various ways that link building can go wrong. Let’s find out. Link permanence.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. Brand Mascots: A Dying Breed?

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Anyword

FEBRUARY 1, 2022

So, that brings us to the question: First person vs. third person writing — which is best? What is First Person Writing? Most people are familiar with the first person from everyday language and speaking. What does first person writing look like from a marketing angle? What is Third Person Writing?

Personalization 97

Personalization Marketing Websites Copywriting Best Practices 97

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Want to chat with Juliana or our other PR and marketing experts about your comms needs? But it doesn’t have to be.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Buffer

OCTOBER 29, 2021

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from their playbook, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you. People really fear investing and think that it's really complex.

Small Business Marketing 104

Small Business Marketing Campaigns Business PR 104

ClearVoice

JULY 29, 2021

If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. CLICK TO TWEET>>> Are you wondering how to start hiring and working with freelancers?

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. The only way we can educate large language models about our work is by creating something called content mass with high quality content. Of course not!

SEO 243

SEO Lead Ranking Content Thought Leadership 243