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5 Clever B2B Social Media Campaigns

BOP Design

Upwork, a talent community for businesses to find freelancers to work on projects, launched a campaign on YouTube with the title The Perfect Fit. Since Upwork focuses on a freelance community, the “perfect fit” in the video is often in a faraway location and is working on personal projects, but available for your business.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

These personalities have a great online presence, and their audience strongly trusts them. Powerful personalities and leaders such as Dan Levy, Marc Benioff, and Reid Hoffman were invited as a speakers. Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go.

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B2B Marketing 2022 Trends

The Lead Agency

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales.

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7 Frightfully Fabulous Halloween Content Marketing Campaigns

Outbrain

The campaign was promoted via a creepy clown-filled YouTube video with the hashtag #ScaryClownNight. The campaign combined some of the best practices of content marketing: a dynamic story, compelling video, and a layer of interactivity to get audiences engaged and personally involved. A campaign that combines clowns and trolls?

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? This means you can track data on your app, website, and even your connected POS all at the same time. . Where to Start with GA4 Reporting & Measurement.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10.

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In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

Since the earliest transaction between buyer and seller, the dynamic hasn’t changed: the quality of the interaction, the level of personalization, and the commitment to building trust through transparency is what makes the experience a success and one that creates the potential for a repeat engagement – or not.