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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Put our data in your tech stack to bring personalization to life. Pros: The ability to get such deep insights into targeted accounts, contact information and more is unmatched by any tool I’ve personally used. The intent functionality is one of my personal favorites. Everything can be done within Salesforce.com.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. Vidyard for Support merges the power of Vidyard’s video hosting , creation, personalization and engagement solutions with Salesforce Service Cloud.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Sales managers used to think the Internet was a time-sapper, too, but companies are starting to realize that social media is a huge portal to sales opportunities. Twitter is more of a running conversation, where people relax and divulge more personal information. The next PowerViews will be with Nick Stein of Salesforce.com.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

Vidyard for Support merges the power of Vidyard’s video hosting, creation, personalization and engagement solutions with Salesforce Service Cloud. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

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Vidyard Announces Vidyard for Support to Improve the Customer Support Experience

Vidyard

Vidyard for Support merges the power of Vidyard’s video hosting, creation, personalization and engagement solutions with Salesforce Service Cloud. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media.

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First Look at New Marketo Release

Customer Experience Matrix

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. The challenge with all these simple campaigns is the same as the challenge of telling stories at a cocktail party: you have to be sure to tell the right story to the right person at the right time.

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