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Personalize Website Messaging for Every Visitor

Anyword

And the most powerful way to do that is to serve personalized messaging, as if the website were written just for them. Personalized messaging has evolved from a mere luxury into an absolute necessity for businesses seeking to stand out in the crowded online arena. That sounds like a lot of work (and time, and expense!).

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Conversational Video for Hybrid Selling

Biznology

B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. Self-service, like digital portals. Hybrid sales is like field sales, but more digital, less in-person. Remote sales, like videoconferencing.

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Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

This means localizing the full customer experience, including “My Account” and customer support portals, writes, Craig Witt, Chief Revenue Officer, MotionPoint. These secure login areas—also known by terms like “customer portals”—are important for customer engagement. Does Amazon?

Loyalty 65
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Content in the Portal: How to Address the Channel Partner Journey

Computer Market Research

Jumbled portal access and a poorly designed interface is the main culprit regarding inaccessible content; additionally, your lead generation strategy may be too stringent and/or demanding—disinteresting partners to engage in further access for additional resources or opportunities. How to repair? How to repair?

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Content in the Portal: How to Address the Partner Journey

Computer Market Research

Jumbled portal access and a poorly designed interface is the main culprit regarding inaccessible content; additionally, your lead generation strategy may be too stringent and/or demanding—disinteresting partners to engage in further access for additional resources or opportunities. How to repair? How to repair?

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

Since traditional QA relies on a random sample of customer and agent conversations, these limitations mean fewer interactions to analyze and less consistency in the data presented. This means it covers what many know as “on-page marketing” — the recommendations your website and e-commerce portal serve users as they navigate.

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AI-powered martech: This week’s new releases

Martech

Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. It uses a business’ marketing data to create the content which can be used on social media platforms, traditional media, emails, presentations and in-person events. Get MarTech! In your inbox. Business email address Subscribe Processing.