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Decoding B2B portals: Your gateway to e-commerce success

Sana Commerce

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? What are B2B portals? B2B Portals vs. e-commerce sites: what’s the difference?

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Big Updates to the NetLine Portal: What You Need to Know

NetLine

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. If you want to gain a full picture of your prospect, it is essential to understand them at a corporate and personal level. Lead Enrichment.

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Personalize Website Messaging for Every Visitor

Anyword

And the most powerful way to do that is to serve personalized messaging, as if the website were written just for them. Personalized messaging has evolved from a mere luxury into an absolute necessity for businesses seeking to stand out in the crowded online arena. That sounds like a lot of work (and time, and expense!).

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Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

This means localizing the full customer experience, including “My Account” and customer support portals, writes, Craig Witt, Chief Revenue Officer, MotionPoint. These secure login areas—also known by terms like “customer portals”—are important for customer engagement. Does Amazon?

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Conversational Video for Hybrid Selling

Biznology

B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. Self-service, like digital portals. Hybrid sales is like field sales, but more digital, less in-person. Remote sales, like videoconferencing.

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Facebook Unveils Youth Portal to Help Teens Navigate the Network

Hubspot

At 1:00 AM EST, Facebook released a statement that it has launched its Youth Portal: a guide to help teens navigate the network. According to the statement , penned by Facebook Global Head of Safety Antigone Davis and Global Policy Programs Manager Karuna Nain, the Youth Portal serves a few primary purposes.

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Content in the Portal: How to Address the Partner Journey

Computer Market Research

Jumbled portal access and a poorly designed interface is the main culprit regarding inaccessible content; additionally, your lead generation strategy may be too stringent and/or demanding—disinteresting partners to engage in further access for additional resources or opportunities. How to repair?