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Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

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The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). I have been trying to get to that person for two years. Make it your mantra (like PointClear associates do).

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Chairs are Dead—and Other B2B Marketing Hogwash

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To complement inbound marketing efforts, and to forge important personal connections and human relationships, there’s nothing better for business than a real conversation. I invite you to subscribe to the PointClear blog so you never miss a post. As long as there’s a need to sell there’s a need for the phone.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

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PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. The client wrote, after getting the SQL from their dedicated PointClear team: "Our AE’s would never have been persistent enough to get this opportunity.”. I have been extremely busy but I’ll be ready to talk to you soon.”. We didn’t stop.

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Embarking on a sales lead generation project: What could go wrong?

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And if this person was hesitant about escalating issues for fear of appearing weak, the effort (and investment) would not be worthwhile. Just ask Jim Norton, SVP of QGenda, a 3x PointClear client who recently brought us in on his first day on a new job. tweaking the message, segmenting the list, course correcting on timing).

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B2B Sales Lead Generation Pros Who Listen, Learn

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Even when callers are live, they can fall into that same robot mode: Seemingly reading from a script, often talking too fast because they expect you to quickly exit the conversation and hoping against hope that you’ll stay on the line for their sake (not the person’s on the receiving end). One simple trick.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

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The time I spend thinking, and the opportunity that gives the person I’m talking to provide additional details, has proven to be a positive for both sides. Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. Jim Obermayer: At a higher price.

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What's it take to generate leads that fuel your forecast?

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Is it the person who signed up for your webinar this week? Is this a person with authority to buy? Quality conversations and personal engagement with prospects. When a real person talks to a real person, and does it well, relationships and trust follow. At PointClear, our average associate is 50.