The Forward Observer

OCTOBER 27, 2023

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Douglas Burdett, host of The Marketing Book Podcast. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Webbiquity

AUGUST 12, 2020

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

The Forward Observer

OCTOBER 13, 2023

She has also been recognized as an AdWeek Young Influential, was crowned the Search Personality of the Year by the US Search Awards, and was named “The Most Influential PPC Expert in the World” by PPC Hero. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Biznology

MAY 2, 2019

Personalization: why do it? Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Tomorrow People

APRIL 19, 2021

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production. Acquia wanted to create a podcast to engage and capture the attention of their audience. Tomorrow People’s creative director worked with Acquia to create a style guide that captured the spirit of the podcast.

Creativity 156

Creativity Intent Promotion Tips 156

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Biznology

JULY 2, 2019

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. And here’s some powerful data — a survey of retail customers shows that 91% prefer brands that provide personalized offers / recommendations. 16:30 Personalized messages still feel like mass marketing.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

HG Data

JULY 6, 2023

How to Personalize Your Next Sales or Marketing Campaign HG Insights’ VP, Growth Marketing Matt Hogan is featured on the latest episode of Growth Colony, a specialist B2B growth podcast, which chats with marketing, and sales leaders about their successes, failures, about what is working for them today in the B2B marketing world and everything … (..)

Campaigns 52

Campaigns Personalization B2B Sales Growth Marketing 52

Zoominfo

NOVEMBER 3, 2020

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. So how do we make recruitment personal again? What Is Personalized Recruiting? What Are The Benefits Of Personalized Recruitment? We promise, it’s worth it.

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Note to event organizers: Only 9% said in-person conferences. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. That’s up from 32% in 2019.

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. OpsCast” from MO Pros.

Work Management 104

Work Management Viral Marketing Marketing Management Cold Calling 104

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content. for as little as $500 per episode.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. Take care of that person.”

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

Personalization 130

Personalization Tips Brand Identity Branding 130

Biznology

FEBRUARY 11, 2020

We cover what this means for your business and offer some guidelines on how you can make personalization work for you without personal data. Tied in with GDPR and CCPA, we seem to be following along a path of regulatory frameworks looking to abandon use and abuse of personal data. The post SearchChat Podcast: Cookies are Dead.

Customer Satisfaction 104

Customer Satisfaction Guidelines Search Marketing Google 104

Biznology

FEBRUARY 18, 2020

Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). Skip personal info. Skip personal info. Spotify Stitcher Radio Google Play Apple Podcasts. It’s pulling from new types of data altogether.

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Drew Neisser

DECEMBER 29, 2023

Want to be the best podcast guest? Rachel Downey , the mastermind behind Share Your Genius , unveils her secrets to help you amplify your voice—and your brand—via the power of podcasting. This episode is your all-access pass to mastering the art of podcast guesting, including how to: Select podcasts that align with your vision.

Promotion 52

Promotion Tips B2B Video Marketing 52

Zoominfo

MARCH 4, 2021

On ZoomInfo’s new podcast Talk Data to Me , we released an episode titled “ D&I Hiring Spiked in 2020. The problem is, it’s never just a one-person job. In actuality, each person at the company?—?no because any increased focus on diversity within corporate America is a step in the right direction. no matter their position?—?should

Companies 245

Companies Demographics Positioning Communities 245

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Visitor Queue

SEPTEMBER 28, 2021

Listening to business podcasts is a great way to stay up-to-date on industry trends. Business podcasts are free learning resources that are packed with information that can help you personally and professionally. With so many business podcasts out there, it can be hard to choose the […].

Business 91

Business Best Practices Traffic Trends 91

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Choozle

MAY 20, 2020

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M How does it work?

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. Your Personal Board of Directors: Leadership Advice from the World’s Greatest Coaches.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52