| | | Writing on the Web | | Personalization | 133 articles |
| Page 1 of 2 | Previous | Next | WRITING ON THE WEB NOVEMBER 11, 2010 Content Marketing Matters: What’s Your Brand Personality? The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. Three brand personalities come to mind: The duck. What are two key elements to creating content that get results? That hasn’t changed. The gecko. | WRITING ON THE WEB AUGUST 16, 2011 Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content. This goes hand-in-hand with personalizing your status update, but it is important to “tag” either your friends or pages if the content is appropriate for them or their pages. Although this seems like a good idea, it may do you more harm than good. | | | | | | | WRITING ON THE WEB FEBRUARY 18, 2011 Connect Your Blog to Facebook Automatically This is my personal favorite. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. Facebook. | WRITING ON THE WEB JUNE 10, 2010 9 Ways to Use LinkedIn for Smart Professionals Each connection you make connects you to all of that person’s connections indirectly. If you have a business or personal blog, you can use LinkedIn’s blog tool to pull it onto your LI home page. Sometimes they’re too vague to be useful, but sometimes they give you a full person/company name listing.Whenever that happens, I check the person out, and if they seem like a prospect I shoot them a message. In-person events. My Linked:Seattle group meets in person, and I’ve got to get to their events! The blog tool. The jobs. | WRITING ON THE WEB AUGUST 1, 2012 Guest Blogging: How to Write a Compelling Email Offer Here’s how this email plays out: Introduce yourself and your function as it pertains to this email – why you’re contacting this person. Mention what you’ve seen on the person’s site or blog, specifically referring to a post. Explain how that post and the person’s blog is relevant to your own audience and your own goals. Best Regards. | WRITING ON THE WEB JULY 29, 2010 How to Make Social Proof Work Online Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. We are least influenced when we don’t know the person and we’re only provided with a rating. | | | | | | | | | -
WRITING ON THE WEB | MONDAY, DECEMBER 12, 2011 Business Blog: 4 Reasons to NOT Write Your Own Blog Content: Are you personal… or all business? Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. Of course. MORE >> -
WRITING ON THE WEB | WEDNESDAY, APRIL 11, 2012 Content Marketing: Stories are Key Brain Based Content Marketing Content Marketing How to.Tips Story Telling brain science content marketing with blogs personal stories stories storytellingIf you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection. Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button stimulus. Stories are key. MORE >> -
WRITING ON THE WEB | FRIDAY, MAY 11, 2012 5 Pinterest Pinning Tips: Don’t Be a Pinhead If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personalityDon’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. With a registered user base that includes over 10 million and grows every day, Pinterest represents great potential for influence. Plus, it’s fun! MORE >> -
WRITING ON THE WEB | TUESDAY, JUNE 8, 2010 Why Use Twitter, Facebook & LinkedIn for Content Marketing? Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Facebook claims over 400 million active users. MORE >> -
WRITING ON THE WEB | MONDAY, JANUARY 31, 2011 3 Tips for Better Blog Writing Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Three great tips to keep in mind for your blogging strategies: Show personality. Blog Content: Are you personal… or all business? I’m glad to see that there are more agencies focusing on content marketing for small businesses. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Blogs have to be kept up. Once you fall behind, you are dead. My advice? MORE >>
- 10 Ways to Use Facebook as a List Building Tool WRITING ON THE WEB | FRIDAY, DECEMBER 3, 2010
- Blog Marketing: How Readers Find Your Business WRITING ON THE WEB | MONDAY, JULY 26, 2010
- Social Media: 3 Keys to Business Success WRITING ON THE WEB | WEDNESDAY, JULY 18, 2012
- Why Writing Like You Talk Works Better for Your Brain WRITING ON THE WEB | TUESDAY, DECEMBER 6, 2011
- Get Personal: 5 Tips for Putting YOU in Your Blog WRITING ON THE WEB | FRIDAY, AUGUST 26, 2011
- 7 Mistakes Speakers Make with Presentations WRITING ON THE WEB | MONDAY, NOVEMBER 29, 2010
- Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content WRITING ON THE WEB | WEDNESDAY, JANUARY 23, 2013
- When Should You Start a New Business Blog? WRITING ON THE WEB | WEDNESDAY, APRIL 24, 2013
- 5 Ways to Get Readers to Respond WRITING ON THE WEB | WEDNESDAY, FEBRUARY 1, 2012
- Pinterest: 3 Reasons To Take Note WRITING ON THE WEB | WEDNESDAY, APRIL 25, 2012
- Writing Web Content: 5 Simple Steps for Results WRITING ON THE WEB | FRIDAY, SEPTEMBER 24, 2010
- 5 Reasons Content Marketing is Getting Harder WRITING ON THE WEB | TUESDAY, OCTOBER 25, 2011
- Writing Better Web Content: Ask what? Who? Why? WRITING ON THE WEB | MONDAY, SEPTEMBER 20, 2010
- 2013: No Marketing Goals This Year, Just One Word WRITING ON THE WEB | WEDNESDAY, JANUARY 9, 2013
- 5 Ideas for New Business Blog Topics for a New Year WRITING ON THE WEB | WEDNESDAY, JANUARY 16, 2013
- Blog Writing: 5 Tips to Break a Blogging Rut WRITING ON THE WEB | WEDNESDAY, NOVEMBER 7, 2012
- The Pros of LinkedIn vs. Facebook for Professionals WRITING ON THE WEB | TUESDAY, FEBRUARY 21, 2012
- 5 Steps to Quality Business Blog Writing WRITING ON THE WEB | WEDNESDAY, OCTOBER 10, 2012
- Blog Checklist: 10 Items BEFORE You Publish… WRITING ON THE WEB | WEDNESDAY, JULY 14, 2010
- 5 Content Marketing Questions: #1 What’s the Problem? WRITING ON THE WEB | TUESDAY, SEPTEMBER 27, 2011
- 5 Uses for Your Business Blog WRITING ON THE WEB | WEDNESDAY, MARCH 28, 2012
- Why You Should Be Happy Before You Blog WRITING ON THE WEB | WEDNESDAY, MAY 25, 2011
- What Drives Us? 4 Keys to Creating Compelling Content WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
- Content Marketing with Stories: Better than Facts WRITING ON THE WEB | TUESDAY, JANUARY 11, 2011
- Educate Your Readers: 4 Learning Styles WRITING ON THE WEB | FRIDAY, AUGUST 19, 2011
- Content Marketing with Stories: Why We Tell Lies… WRITING ON THE WEB | FRIDAY, JANUARY 14, 2011
- LinkedIn Power Tips: Give Before You Receive WRITING ON THE WEB | WEDNESDAY, MARCH 7, 2012
- Content Marketing to the Female Brain WRITING ON THE WEB | WEDNESDAY, NOVEMBER 10, 2010
- Edit Your Content: 12 Things NOT to Miss WRITING ON THE WEB | FRIDAY, SEPTEMBER 16, 2011
- Print Consumer Magazines Score Big in Europe WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
- How to Write with Your Right Brain: 5 Tips WRITING ON THE WEB | MONDAY, JUNE 20, 2011
- How To Raise Your Coaching Fees WRITING ON THE WEB | TUESDAY, AUGUST 3, 2010
- Blogging with Personality and Tim Ferriss WRITING ON THE WEB | TUESDAY, JANUARY 18, 2011
- E-Newsletter Review: How’s Your Ezine? WRITING ON THE WEB | WEDNESDAY, JANUARY 5, 2011
- Content Marketing Tip: Start with Ready-to-Publish Articles WRITING ON THE WEB | THURSDAY, DECEMBER 29, 2011
- Online Persuasion: Creating Desire WRITING ON THE WEB | WEDNESDAY, AUGUST 4, 2010
- Content Marketing Results: 18 Ways to NOT Get Blog Traffic WRITING ON THE WEB | TUESDAY, JULY 27, 2010
- A Tale of Two Websites: Good/Bad Content WRITING ON THE WEB | MONDAY, MAY 9, 2011
- Using a Business Blog: Are You Hard to Find on the Web? WRITING ON THE WEB | FRIDAY, JUNE 29, 2012
- Content Marketing Tips: Get Your Stories Straight WRITING ON THE WEB | WEDNESDAY, JANUARY 12, 2011
- Writing Compelling Content: What Drives Your Readers? WRITING ON THE WEB | MONDAY, OCTOBER 17, 2011
- Content Marketing that Speaks to the Old Brain WRITING ON THE WEB | WEDNESDAY, OCTOBER 20, 2010
- Top 10 “Ego” Blogs: Get Inspired, Write Better WRITING ON THE WEB | MONDAY, SEPTEMBER 12, 2011
- Rant: The Problem with Formatting Sales Pages. WRITING ON THE WEB | THURSDAY, JUNE 17, 2010
- Content Marketing that Speaks to the Old Brain WRITING ON THE WEB | FRIDAY, NOVEMBER 18, 2011
- 3 Online Marketing Tasks: Get Found, Get Known, Get Clients WRITING ON THE WEB | THURSDAY, DECEMBER 16, 2010
- Content Marketing Writers: How’s Your Cognitive Fitness? WRITING ON THE WEB | WEDNESDAY, MARCH 6, 2013
- Are Your Content Readers Thinkers or Feelers? WRITING ON THE WEB | TUESDAY, JULY 5, 2011
- Content Marketing Tip: Use Ready-to-Publish Articles WRITING ON THE WEB | THURSDAY, APRIL 28, 2011
- Content Marketing Tips: Find Your Online Voice WRITING ON THE WEB | TUESDAY, APRIL 19, 2011
- Is the Social Web Changing How We Write?How to Write Like You Talk WRITING ON THE WEB | MONDAY, JULY 5, 2010
- Online Persuasion: Seeing Through the Eyes of Customers WRITING ON THE WEB | WEDNESDAY, MARCH 21, 2012
- Quality Content: How to Write Great Blog Posts Every Time WRITING ON THE WEB | WEDNESDAY, OCTOBER 3, 2012
- Online Persuasion: Seeing Through the Eyes of Your Customers WRITING ON THE WEB | THURSDAY, AUGUST 5, 2010
- Online Persuasion: How to Write to Create Desire WRITING ON THE WEB | FRIDAY, JULY 15, 2011
- Business Blog: 4 Reasons to NOT Write Your Own WRITING ON THE WEB | MONDAY, FEBRUARY 7, 2011
- Content Marketing Blues: the Battle for Attention WRITING ON THE WEB | MONDAY, SEPTEMBER 27, 2010
- Blog Content: Are you personal… or all business? WRITING ON THE WEB | FRIDAY, JULY 2, 2010
- 4 Common Blog Writing Stumbling Blocks WRITING ON THE WEB | WEDNESDAY, FEBRUARY 13, 2013
- Content Marketing Biases: Your Attitude Is Showing WRITING ON THE WEB | MONDAY, OCTOBER 11, 2010
- If Your Blog Writing Stinks… WRITING ON THE WEB | TUESDAY, AUGUST 10, 2010
- Relationship Marketing Messages that Work: How to Use Send-Out Cards WRITING ON THE WEB | TUESDAY, FEBRUARY 5, 2013
- If Your Blog Writing Still Stinks… WRITING ON THE WEB | FRIDAY, JULY 22, 2011
- The Senior Brain: How to Market to Oldies but Goodies… WRITING ON THE WEB | MONDAY, NOVEMBER 8, 2010
- Content Curation: How to Become a Thought Leader WRITING ON THE WEB | THURSDAY, MARCH 31, 2011
- When Business Blogging Works Too Well… WRITING ON THE WEB | THURSDAY, FEBRUARY 10, 2011
- What Are Your Target Audience’s 5 Top Web Sites? WRITING ON THE WEB | WEDNESDAY, DECEMBER 15, 2010
- Get Search Engine Optimized- Fast WRITING ON THE WEB | FRIDAY, AUGUST 13, 2010
- Mental Skills Make Better Content Writers WRITING ON THE WEB | WEDNESDAY, AUGUST 25, 2010
- How to Choose a Fascinating Photo for Content Marketing Purposes WRITING ON THE WEB | WEDNESDAY, JUNE 2, 2010
- Remembering Family and Other Pillars WRITING ON THE WEB | MONDAY, MAY 30, 2011
- Marketing with Videos: What’s Wrong with the Script? WRITING ON THE WEB | TUESDAY, MARCH 29, 2011
- 3 Biggest Challenges for Online Content Marketing? WRITING ON THE WEB | TUESDAY, JULY 13, 2010
- Blog Boredom: Renew and Refresh WRITING ON THE WEB | FRIDAY, JUNE 18, 2010
- Scribd: Just Another Document Sharing Site? WRITING ON THE WEB | WEDNESDAY, MAY 1, 2013
- Content Marketing: Connect the Dots and Drive Results WRITING ON THE WEB | MONDAY, APRIL 18, 2011
- Business Blog Writing: Come on, light my fire! WRITING ON THE WEB | MONDAY, FEBRUARY 14, 2011
- 7 Writing Tips to Connect Emotionally with Your Readers WRITING ON THE WEB | FRIDAY, JULY 8, 2011
- The Real Truth About Mexico WRITING ON THE WEB | WEDNESDAY, JANUARY 26, 2011
- Content Marketing with Blogs: What Do You Believe? WRITING ON THE WEB | TUESDAY, SEPTEMBER 28, 2010
- Content Marketing from the Inside Out WRITING ON THE WEB | MONDAY, JANUARY 17, 2011
- What’s Missing in Content Marketing: Who and Why WRITING ON THE WEB | MONDAY, APRIL 25, 2011
- Working at Home: Desperate House Bloggers WRITING ON THE WEB | FRIDAY, AUGUST 20, 2010
- Blogging for Blind Users: See What They See WRITING ON THE WEB | FRIDAY, JUNE 11, 2010
- Blogging Services: Content Marketing for Coaches WRITING ON THE WEB | THURSDAY, SEPTEMBER 2, 2010
- How to Avoid Problems with Hyphens and Dashes… WRITING ON THE WEB | TUESDAY, AUGUST 9, 2011
- Entering the World of Social Media: Better Late than Never WRITING ON THE WEB | TUESDAY, NOVEMBER 15, 2011
- The Naked Blog: Dress Up Your Words WRITING ON THE WEB | WEDNESDAY, FEBRUARY 8, 2012
- Starting a Business Blog? Read Me First WRITING ON THE WEB | THURSDAY, SEPTEMBER 8, 2011
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