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How to Blog for Your Business Using Personality

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Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Don’t go overboard.

Your Business Newsletter: What’s Your Brand Personality?

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The first is  an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The  duck. When it comes to a business newsletter, your brand is perceived in a blink of an eye. The  gecko.

5 Key Elements for Your “About” Page: How to Tell Your Story

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Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. Personally, I think everyone has a good story to tell about themselves, only most don’t know how to tell it well so that readers are enchanted and moved. But so are you. P.S.S.

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Maybe it was too laden with data, there was not enough personality or feeling, and it left you cold.  Or, maybe it was too personal, without any balanced evidence and analysis to engage you and convince you of objectivity. Blaaah.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

How to Engage Readers AND Grow Your Reader Base

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On Writing Better Patsi's Story Story Telling Writing Great Blog Content Writing Great Copy Attracting Clients blog traffic engage readers grow your reader base personal storiesCongratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! Small businesses, however, might find these figures PDA, pretty dawn awful. ssets (free).

The Scariest Blog: No Personality

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For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell  client stories  or share your own  personal experiences.

Great Newsletters: 5 Must-Haves for Better Design

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Use the first person personal pronoun “I”. Write in a conversational way, avoid using a formal 3rd person impersonal business bio. Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. Is it easy to read?

5 Ways to Get Readers to Respond

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For example, a simple poll might allow a reader to click one of several poll responses, while a detailed survey could provide an option for submitting a personalized response. 3. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Polls. External Links.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Attracting Clients Getting Read How to.Tips Story Telling Writing Great Blog Content engaging readers growing readerbase personal storiesIs your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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About Blogs Blogs We Love On Writing Better Writing Great Blog Content Attracting Clients authenticity blog writing e-newsletters personalityAll the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? Don’t try to sound too good.

The Pros of LinkedIn vs. Facebook for Professionals

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But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. Keep your personal life personal. Control your public profile.

Tips to Get Your Business Newsletter Read

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Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. That’s it. Five Familiar .

Connect Your Blog to Facebook Automatically

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This is my personal favorite.  To get started type in networked blogs into the search box and you will pull up the application. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. You click on the notes application.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Your Business Blog Sweet Spot: How to Find It and Keep It

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In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. They won’t stay. Wikipedia.

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4 Ideas to Generate Blog Topics

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You can also find him on Twitter , Google+ and his personal blog. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? If you’re stumped about what to write next, try these four ideas and see how far you get. 1. Many free versions are available online, including SERPs.com.

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6 Easy Blog Posts You Can Write to Attract Readers

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Odds are good that if one person poses a question, others might have the same question as well. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. People love visuals. Pose a question?

Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

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The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Design for branding, trust, and personality – everything on your blog should reflect your branding theme,   personality, and the problems you solve for your readers. Does your blog pass the blink test? Stinks, doesn’t it?

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Blog Content: 4 Ways to Make Your Blog Unique

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Although these sites are chocked full of useful information, a large portion of it can be edited or falsely reported based on rumor or personal lack of proper education regarding the material. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. Be wary of false imagery, however.

Writing Services & Quality Leadership Content for Coaches

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ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Online Persuasion: Seeing Through the Eyes of Customers

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Tell a story of one person. P.S. There’s a reason I put a picture of a dog with glasses on this post… A pair of glasses alone won’t connect with feelings as much as a pair of glasses on a person or a child will, and I wanted to grab your attention by using an image that was out of the ordinary. And that shift means a different mindset. What makes them click?

Should Thought Leadership Content Be Ghostwritten?

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” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality. An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” As a ghostwriter of leadership content , my first reaction was to tell him he’s all wrong.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Starting a New Blog?6 Things a Business Blog Must Have

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Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Are you starting a new blog ? Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Easy Navigation.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

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Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content.  If you want to make your status updates more appealing,  post it in the form of a question and ask others to comment. Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Keep it fresh.

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Expert Ebook Writing: Prepare or Just Do It?

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personal story or client stories that need to be shared? A key piece of research or poll? Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Survey tools like SurveyMonkey makes polling easy. Make a List.

5 Uses for Your Business Blog

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Your blog can be the voice of your company, allowing you to relay information in a more personal way. 4. Blog Content: Are you personal… or all business? Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Blog Design Blink Test: Simple, Easy Navigation

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As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Quality Content  (Problems you solve for your readers). Navigation/Simplicity.

Write with this Easy Expert Ebook Outline

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This can include your own personal story of a turning point in your life. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Before  your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. An expert ebook is a longer version of that report and can easily be sold on  Amazon. Traditional publishing barriers have fallen.

Pinterest: 3 Reasons To Take Note

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While there are the obvious personal benefits of using Twitter for your own online bookmarking and networking, the sheer volume of Pinterest users alone also represents great potential for business. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. Time Inc.’s

How to Make Money Blogging

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Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales.  I believe a blog is a powerful client magnet when done the smart way. Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog?  If so, your blog is a means of indirect sales. Indirectly. It reverses the client chase.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How to Find Great Blogs for Better Business Blogging

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All of these services and suggestions are good for both business and personal bloggers. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. It’s not only for inspiration.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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Depending on the size of your business and your level of comfort at sharing personal information, you may want to reveal how you solved a similar problem with your readers. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer. Ask a question or say something that will get the person’s attention.

I Just Googled Your Business Name: Do You Need to Improve Your SEO?

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Highlights your expertise and personality. Oh no! If I Googled your business name, what would I find? Are you easy to get found online? It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. So what can you do? Downshift.

Who’s an Expert, and Why Experts Write Ebooks

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An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? They’re experts. Bowker.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.