Writing on the Web

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How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Don’t go overboard.

Compelling Newsletter Content:2 Big Problems

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You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Problem #1: Lack of Clarity. Solution #1: Create Clarity. Feel free to use it, modify it, or leave it. Analogies.

5 Key Elements for Your “About” Page: How to Tell Your Story

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Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. Personally, I think everyone has a good story to tell about themselves, only most don’t know how to tell it well so that readers are enchanted and moved. But so are you. P.S.S.

Your Business Newsletter: What’s Your Brand Personality?

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The first is  an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The  duck. When it comes to a business newsletter, your brand is perceived in a blink of an eye. The  gecko.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Best Kept Secret of an Email Newsletter Bio

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As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. Then tell them about your biggest success, your client results, your education, and perhaps something personal if you’d like. What’s the best kept secret of a newsletter bio? ”). ” (WIIFM). Offer Help.

SEO and Content Marketing: A Love Story

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If SEO and content marketing were to be considered as people, they would not be two individuals, but rather two personalities within the same individual. Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. How do the two differ and how are they alike? This week, I invited Jack Dawson of  webfia.com. Job done!

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The Scariest Blog: No Personality

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For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell  client stories  or share your own  personal experiences.

How to Engage Readers AND Grow Your Reader Base

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On Writing Better Patsi's Story Story Telling Writing Great Blog Content Writing Great Copy Attracting Clients blog traffic engage readers grow your reader base personal storiesCongratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! Small businesses, however, might find these figures PDA, pretty dawn awful. ssets (free).

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

5 Ways to Get Readers to Respond

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For example, a simple poll might allow a reader to click one of several poll responses, while a detailed survey could provide an option for submitting a personalized response. 3. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Polls. External Links.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Attracting Clients Getting Read How to.Tips Story Telling Writing Great Blog Content engaging readers growing readerbase personal storiesIs your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media.

The Pros of LinkedIn vs. Facebook for Professionals

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But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. Keep your personal life personal. Control your public profile.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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About Blogs Blogs We Love On Writing Better Writing Great Blog Content Attracting Clients authenticity blog writing e-newsletters personalityAll the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic  is your blog writing? Do you sound authentic? And, how do you write authentically, anyway? Don’t try to sound too good.

Tips to Get Your Business Newsletter Read

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Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. That’s it. Five Familiar .

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Connect Your Blog to Facebook Automatically

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This is my personal favorite.  To get started type in networked blogs into the search box and you will pull up the application. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. You click on the notes application.

Your Business Blog Sweet Spot: How to Find It and Keep It

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In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. They won’t stay. Wikipedia.

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6 Easy Blog Posts You Can Write to Attract Readers

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Odds are good that if one person poses a question, others might have the same question as well. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. People love visuals. Pose a question?

4 Ideas to Generate Blog Topics

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You can also find him on Twitter , Google+ and his personal blog. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? If you’re stumped about what to write next, try these four ideas and see how far you get. 1. Many free versions are available online, including SERPs.com.

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Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

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The three critical blog “must have” elements you need to consider: Branding/Personality (Banners, logo, photos). Branding/Personality. Design for branding, trust, and personality – everything on your blog should reflect your branding theme,   personality, and the problems you solve for your readers. Does your blog pass the blink test? Stinks, doesn’t it?

Blog Content: 4 Ways to Make Your Blog Unique

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Although these sites are chocked full of useful information, a large portion of it can be edited or falsely reported based on rumor or personal lack of proper education regarding the material. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. Be wary of false imagery, however.

Writing Services & Quality Leadership Content for Coaches

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ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Online Persuasion: Seeing Through the Eyes of Customers

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Tell a story of one person. P.S. There’s a reason I put a picture of a dog with glasses on this post… A pair of glasses alone won’t connect with feelings as much as a pair of glasses on a person or a child will, and I wanted to grab your attention by using an image that was out of the ordinary. And that shift means a different mindset. What makes them click?

Should Thought Leadership Content Be Ghostwritten?

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” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality. An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” As a ghostwriter of leadership content , my first reaction was to tell him he’s all wrong.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

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Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content.  If you want to make your status updates more appealing,  post it in the form of a question and ask others to comment. Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Keep it fresh.

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Expert Ebook Writing: Prepare or Just Do It?

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personal story or client stories that need to be shared? A key piece of research or poll? Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Survey tools like SurveyMonkey makes polling easy. Make a List.

5 Uses for Your Business Blog

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Your blog can be the voice of your company, allowing you to relay information in a more personal way. 4. Blog Content: Are you personal… or all business? Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive.

Blog Design Blink Test: Simple, Easy Navigation

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As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Quality Content  (Problems you solve for your readers). Navigation/Simplicity.

Starting a New Blog?6 Things a Business Blog Must Have

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Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Are you starting a new blog ? Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Easy Navigation.

Pinterest: 3 Reasons To Take Note

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While there are the obvious personal benefits of using Twitter for your own online bookmarking and networking, the sheer volume of Pinterest users alone also represents great potential for business. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. Time Inc.’s

Write with this Easy Expert Ebook Outline

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This can include your own personal story of a turning point in your life. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Before  your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. An expert ebook is a longer version of that report and can easily be sold on  Amazon. Traditional publishing barriers have fallen.

How to Find Great Blogs for Better Business Blogging

Writing on the Web

All of these services and suggestions are good for both business and personal bloggers. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. It’s not only for inspiration.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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Depending on the size of your business and your level of comfort at sharing personal information, you may want to reveal how you solved a similar problem with your readers. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer. Ask a question or say something that will get the person’s attention.

How to Make Money Blogging

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Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales.  I believe a blog is a powerful client magnet when done the smart way. Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog?  If so, your blog is a means of indirect sales. Indirectly. It reverses the client chase.

Who’s an Expert, and Why Experts Write Ebooks

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An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? They’re experts. Bowker.

Content Marketing: Stories are Key

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Brain Based Content Marketing Content Marketing How to.Tips Story Telling brain science content marketing with blogs personal stories stories storytellingIf you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2. 

I Just Googled Your Business Name: Do You Need to Improve Your SEO?

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Highlights your expertise and personality. Oh no! If I Googled your business name, what would I find? Are you easy to get found online? It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. So what can you do? Downshift.

Why Writing Like You Talk Works Better for Your Brain

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This style of writing allows you to engage more personally. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person. Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />.

Content Marketing Tip: Start with Ready-to-Publish Articles

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Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing doesn’t work as well without unique and personalized copy.  Ready-to-publish articles are great when you take time to personalize them, and connect the dots between quality research and facts, and how you, as a professional, can help solve people’s problems.