| | | What Works - What Doesn't | |  Personalization | 5 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T DECEMBER 16, 2010  12 Quick Content Marketing Tips and Trends 6) Mix up your posts up with something light and/or personal every now and then to keep readers’ awake and to build a relationship with them. The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) edgy) helps. For more information…”). | WHAT WORKS - WHAT DOESN'T FEBRUARY 1, 2011  Are We Scrubbing the LIfe Out of Press Releases? know the job of a PR person or lawyer is to protect their client's image, and to ensure they don't look as if they’re taking sides in political (or any other) fight. When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. My client, as is their perfect right, told me to lay off the negative tone, which I did. | | | | | |
| WHAT WORKS - WHAT DOESN'T NOVEMBER 29, 2010  Software Automates Sportswriting. Is B2B Content Marketing Next? According to the New York Times , StatSheet Founder Robbie Allen “believes that what some readers regard as `stilted’ will be appreciated by others who say ‘I don’t like personality — I just want the straight facts.’” He also says that his original goal was that 80 percent of readers wouldn’t know the stories weren’t written by a human. Here’s why. Yes, StatSheet of Durham, N.C. | WHAT WORKS - WHAT DOESN'T APRIL 26, 2010  Boeing Redesigns Web Site Around Features. And the Business Case Is? The site is certainly engaging, with dramatic still shots leading to videos of an ice-covered 787 undergoing deep-freeze testing, a personal story of how a Boeing employee played a role in the Apollo 13 rescue and a piece on an airborne laser missile defense system. Even stripping out the paper and distribution costs, producing quality content like this isn’t cheap. | WHAT WORKS - WHAT DOESN'T FEBRUARY 1, 2011  Are We Scrubbing the LIfe Out of Press Releases? know the job of a PR person or lawyer is to protect their client's image, and to ensure they don't look as if they’re taking sides in political (or any other) fight. When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. | |
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