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Three Influencer Marketing Secrets to Drive Traffic

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Has an unusually large following for a non-famous person—and that following is active. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance. Blog comments.

20 Tremendous Digital Marketing Stats and Facts

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But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Image credit: MarketingProfs. combined. Measurement remains problematic. combined.

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The 24 Best Visual Content Creation Tools

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personally feel like Canva is the better option for quick projects, but Snappa may offer more freedom to create graphics when I’ve got plenty of time on my hands.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. Visual and video content will become increasing important.” Pricing:  free.

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33 Thought-Provoking B2B Social Media and Marketing Stats

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B2B messaging gets personal. Buyers feel a much closer personal connection to their B2B brands than to consumer brands. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. And now, the stats!

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

6 Tips for Encouraging Your Team to Blog

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Ask Each Employee Personally. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Creating great content doesn’t always need to be a group effort. Final Word.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Here are a few simple tips and tricks for creating a compelling case study: Use a First Person Format: All great content needs to sound like its coming from an actual human being, and not some figment of imagination. Make sure to use first person format (I, me and myself) in writing a case studies. Guest post by Bill Achola. Ned J. One day, he decides to try something new. And so on.

How To Turn Video Marketing Into a Successful SEO Strategy

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Broome and Associates created a video showing off the personality of his firm. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Invest in a Quality Production.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Personalized subject lines are 22.2% Only 8% of companies and agencies have an e-mail marketing team.  E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. General Marketing Stats. 1. Forbes ).

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

34 Compelling Content Marketing Stats and Facts

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In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). Want to know more? TopRank ). 2.

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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blog is a way to connect with your customers in a more personal way. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. While this may seem a bit harsh, there is some validity to that statement. Blogs are hard work.

Seven Ways to Humanize B2B Marketing

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But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. And, again, those messages are about organizational benefit (rationally appealing), but don’t address the personal, individual needs and wants of business buyers (emotionally appealing). Here are seven ideas.

The Six Best Google+ Marketing Tools

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This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. BuzzBlogger.

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35 Stupendous Social Networking Facts and Stats

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75% of journalists say they use Twitter to build their personal brands. You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. TechCrunch ). 3.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Check out his personal website, [link] to learn more. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions.

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20 Expert LinkedIn Guides

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” He continues, “LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential,” then shares nearly two dozen tips for creating an “awesome” profile including using a professional photo, writing in the first person, and using keywords in all relevant sections. Making LinkedIn Work for You by NoddlePlace.

The 28 Best Influencer Marketing Tools

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Find influencers with contact information and social profiles, craft personalized outreach messages, automate follow-up, and track results. This toolset also lets you schedule and send personalized outreach emails via your Google account, using pre-built templates and automated follow-up sequences. Together, social media becomes more personalized and human.” Others won’t.

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Getting Started With Email Marketing Segmentation

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By catering these three elements to the segment your users fall into, you’ll better personalize your emails. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Categorization Approach to Email Segmentation. Email showcasing your latest blog posts.

45 Phenomenal Email and Mobile Marketing Stats

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Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Yet only 35% of brands personalize their subject lines. Personalized email subject lines increase open rates–but the effect varies considerably across industries. Enjoy!

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The 24 Best Online Writing Tools and Apps

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” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000.

83 Exceptional Social Media and Marketing Statistics for 2014

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B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Which “social” brands aren’t really social at all?

How to Use Storytelling for More Effective Content Marketing

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Use an active, personal tone to compel your audience to stay with your story until the end. Your character’s coming-of-age or personal discovery. Personal victory and perseverance. An informal, human touch accented by some humor and wit will help you come across as a real person. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Focus on People.

14 Brilliant B2B Marketing Strategy Guides

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” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services. Furthermore, “Cisco is able to create…’personal value’ consisting of four parts: professional, social, emotional and self-image benefits.” What types of messages matter most to today’s buyers?

48 Phenomenal SEO Guides, Tips & Tactics

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This however is not promoted by Google and few webmasters or SEOs are even aware of it,” Terence Mace supplies an in-depth post covering quality signals, page purpose, “Your Money or Your Life (YMYL) pages…(which) are pages that can impact a person’s future happiness, health or wealth,” quality factors, EAT (expertise-authority-trust), and much more. But change is.”

The Basics of B2B Social Media Marketing Strategy

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Each platform has its own strengths and personality. Here are a few more guidelines for specific social networks: Facebook: The world’s largest social network is also one of the most personal, where people share news about friends, family, and relationships. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.

A Quick Guide to a Successful Trade Show [Infographic]

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trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. Guest post by Tobias Dean. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them. For this reason, many businesses leave the responsibility of setting up their trade show tent to a professional.

Four Key Ways To Build Your B2B Brand Online

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If someone wants to buy a chocolate bar, that’s usually just one person who wants to buy a chocolate bar. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Dive into LinkedIn. Tell stories. Buyers have to be a bit more rational.

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5 Ways Your Website Could Be Hurting Sales

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In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. Putting your best face forward online is essential to the success of your business. Conclusion.

23 Outstanding Social Media Marketing Guides

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elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. do that for me?”

Five Ways to Draw Traffic to a Blog Post

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Remember to entice your readers with an interesting and personalized subject line as well. Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones.

18 Expert Guides to Using Google+ for Business

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Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. ” starting with the obvious (professional photo, strong tagline) and progressing through getting your visibility settings right, as “Google Plus more emphasis on protecting personal privacy than Facebook and some of the other social networking sites. Building an audience and networking?

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What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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Because it’s a thing (network of content), it has both buyers and sellers, and it’s not a person or group of persons to be studied, segmented and targeted. This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Invariably, the next question is: so where are the KPIs? Good question. The conclusion?

The Real Roadblock to Social Business Success

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As social media guru Ted Rubin notes , “A smart brand supports its employees in building their personal brands because it expands their reach right along with that of their employees.” Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. And those benefits can be considerable.

23 Terrific Email Marketing Guides

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Personalized e-mails drive shoppers to buy—and buy more—in stores and online by Internet Retailer. Make them personal. According to Amy Dusto, “77% of online shoppers say they’re more likely to buy from a retailer when its e-mails are personal…and 82% of web shoppers say they’d likely buy more items from a retailer if its e-mails were more personally relevant.”

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22 Expert Guides and Reviews of 200+ Social Media Tools

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It shows you the topics the person is ‘all about’ and it will show you the interest areas their followers have. Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in? 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. Check out this post.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily for business purposes, as opposed to 42% who do so primarily for personal purposes. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Relevanza ). 2. Forbes ). 8.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

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Don’t skimp on this and expect a junior person to take it on and run it”). The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 90% of Inc.

How to Be Creative in B2B PR

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short, personal note to a few of your favourite friendly journalists will have a much better chance of gaining exposure for that interesting data your client collected on [fill in the blank]. You’ll be up against the likes of  Movember , Meat Free Mondays and my personal favourite, World Chocolate Day , so timing is key. Guest post by Heather Baker. Don’t Rely On Press Releases.

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