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The 21 Best Content Curation Tools

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Sample review: “Trapit creates a personalized content feed based on your specialty, interests, and passions. A personalized news aggregator. Pricing: free for personal use; contact vendor for commercial account pricing. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). 1) Storify. 2) Pocket. GetApp.

The 15 Best Special-Purpose SEO Tools

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Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content. Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console.

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3 Tips for Using Social Media for B2B Marketing

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Understand that Using Social Media is For More Than Just Personal Connections. Some B2B businesses are hesitant to fully utilize social media for marketing because they view social media as mainly used for making personal connections. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.

Five Strategies for Improving Customer Experience

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With these five steps, you’ll be able to infuse your marketing efforts with personality and relatability, making the relationship a much more enjoyable experience for your customers (and leading to greater sales down the road). Make Their Experience Personal. This is a testament to the importance of providing your consumers with a positive personal experience. Price and Value.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

20 Tremendous Digital Marketing Stats and Facts

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But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Image credit: MarketingProfs. combined. Measurement remains problematic. combined.

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Three Influencer Marketing Secrets to Drive Traffic

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Has an unusually large following for a non-famous person—and that following is active. Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments.

Five Tips to Help You Write Outstanding Content For Your Blog

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For a personal blog, there are some basic tips that can improve your search rankings. Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog.

The 24 Best Visual Content Creation Tools

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I personally feel like Canva is the better option for quick projects, but Snappa may offer more freedom to create graphics when I’ve got plenty of time on my hands.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. Visual and video content will become increasing important.” 1) Canva.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Five Content Marketing Tips for B2B Success

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Be natural and give your social media a personal touch. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia. But, creating great content that reaches the right audience with the right messages is no simple matter.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: a response indicating the person uses a variety of tools for different functions. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. Second, do some online research. 2) Can you provide success stories and references?

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Here are a few simple tips and tricks for creating a compelling case study: Use a First Person Format: All great content needs to sound like its coming from an actual human being, and not some figment of imagination. Make sure to use first person format (I, me and myself) in writing a case studies. Guest post by Bill Achola. Ned J. One day, he decides to try something new. And so on.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Unless you actually write a purely political or personal blog, avoid commenting about candidates for office or emotionally charged social issues. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. Hence, 1,000. 1) Persistence is essential. Quality matters. 2) Persistence requires discipline.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Personalized subject lines are 22.2% E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What type of content is most effective? NewsCred ).

How To Turn Video Marketing Into a Successful SEO Strategy

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Broome and Associates created a video showing off the personality of his firm. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Invest in a Quality Production.

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34 Compelling Content Marketing Stats and Facts

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In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). And use video. Want to know more? 1 goal.

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6 Tips for Encouraging Your Team to Blog

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Ask Each Employee Personally. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Creating great content doesn’t always need to be a group effort. Final Word.

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Book Review: DISCOVER Questions Get You Connected

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In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. It’s all a few clicks away. Deb Calvert. Issue questions. Solution questions. Consequence questions.

Seven Ways to Humanize B2B Marketing

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But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. And, again, those messages are about organizational benefit (rationally appealing), but don’t address the personal, individual needs and wants of business buyers (emotionally appealing). Here are seven ideas.

20 Expert LinkedIn Guides

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” He continues, “LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential,” then shares nearly two dozen tips for creating an “awesome” profile including using a professional photo, writing in the first person, and using keywords in all relevant sections. Making LinkedIn Work for You by NoddlePlace.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Check out his personal website, [link] to learn more. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions.

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35 Stupendous Social Networking Facts and Stats

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75% of journalists say they use Twitter to build their personal brands. You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. TechCrunch ).

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The 32 Best Twitter Marketing Tools

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A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter.

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The Six Best Google+ Marketing Tools

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This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. BuzzBlogger.

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83 Exceptional Social Media and Marketing Statistics for 2014

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B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Which “social” brands aren’t really social at all?

14 Brilliant B2B Marketing Strategy Guides

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” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services. Furthermore, “Cisco is able to create…’personal value’ consisting of four parts: professional, social, emotional and self-image benefits.” What types of messages matter most to today’s buyers?

The 24 Best Online Writing Tools and Apps

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” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” 1) Wordle. Pricing: free. Kitten!

The 29 Best Web Analytics Tools

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Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on notifications. The usual visitor metrics plus personalization, targeted surveys, customer-level tracking, and eCommerce data tools. Pricing: $999 for personal edition or $1,999 for professional Tableau Desktop (purchase). Pricing: free.

Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

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Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” But Shelly is the last person you could imaging dwelling on disappointments. Deb Calvert and Babette Ten Haken are both amazing, brilliant experts on leadership and collaboration. Shelly is Inspiring.

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48 Phenomenal SEO Guides, Tips & Tactics

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This however is not promoted by Google and few webmasters or SEOs are even aware of it,” Terence Mace supplies an in-depth post covering quality signals, page purpose, “Your Money or Your Life (YMYL) pages…(which) are pages that can impact a person’s future happiness, health or wealth,” quality factors, EAT (expertise-authority-trust), and much more. But change is.”

45 Phenomenal Email and Mobile Marketing Stats

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Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Yet only 35% of brands personalize their subject lines. Personalized email subject lines increase open rates–but the effect varies considerably across industries. Enjoy!

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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A blog is a way to connect with your customers in a more personal way. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. While this may seem a bit harsh, there is some validity to that statement. Blogs are hard work.

How to Use Storytelling for More Effective Content Marketing

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Use an active, personal tone to compel your audience to stay with your story until the end. Your character’s coming-of-age or personal discovery. Personal victory and perseverance. An informal, human touch accented by some humor and wit will help you come across as a real person. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Focus on People.

23 Outstanding Social Media Marketing Guides

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elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. do that for me?”

Getting Started With Email Marketing Segmentation

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By catering these three elements to the segment your users fall into, you’ll better personalize your emails. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. The Categorization Approach to Email Segmentation. Email showcasing your latest blog posts.

The Basics of B2B Social Media Marketing Strategy

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Each platform has its own strengths and personality. Here are a few more guidelines for specific social networks: Facebook: The world’s largest social network is also one of the most personal, where people share news about friends, family, and relationships. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.

18 Expert Guides to Using Google+ for Business

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7 Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. ” starting with the obvious (professional photo, strong tagline) and progressing through getting your visibility settings right, as “Google Plus more emphasis on protecting personal privacy than Facebook and some of the other social networking sites. Building an audience and networking?

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