20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Image credit: MarketingProfs. combined. Measurement remains problematic. combined.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B messaging gets personal. Buyers feel a much closer personal connection to their B2B brands than to consumer brands. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. And now, the stats!
6 Tips for Encouraging Your Team to Blog
JUNE 29, 2016
Ask Each Employee Personally. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Creating great content doesn’t always need to be a group effort. Final Word.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000.
Staffing and Launching Your Content Marketing Program
The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Yet only 35% of brands personalize their subject lines. Personalized email subject lines increase open rates–but the effect varies considerably across industries. Enjoy!
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
Here are a few simple tips and tricks for creating a compelling case study: Use a First Person Format: All great content needs to sound like its coming from an actual human being, and not some figment of imagination. Make sure to use first person format (I, me and myself) in writing a case studies. Guest post by Bill Achola. Ned J. One day, he decides to try something new. And so on.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). Want to know more? TopRank ). 2.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
Broome and Associates created a video showing off the personality of his firm. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Invest in a Quality Production.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
75% of journalists say they use Twitter to build their personal brands. You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. TechCrunch ). 3.
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
Use an active, personal tone to compel your audience to stay with your story until the end. Your character’s coming-of-age or personal discovery. Personal victory and perseverance. An informal, human touch accented by some humor and wit will help you come across as a real person. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Focus on People.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Personalized subject lines are 22.2% Only 8% of companies and agencies have an e-mail marketing team. E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. General Marketing Stats. 1. Forbes ).
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
Check out his personal website, [link] to learn more. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Each platform has its own strengths and personality. Here are a few more guidelines for specific social networks: Facebook: The world’s largest social network is also one of the most personal, where people share news about friends, family, and relationships. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. And, again, those messages are about organizational benefit (rationally appealing), but don’t address the personal, individual needs and wants of business buyers (emotionally appealing). Here are seven ideas.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
Remember to entice your readers with an interesting and personalized subject line as well. Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones.
Four Key Ways To Build Your B2B Brand Online
MARCH 10, 2016
If someone wants to buy a chocolate bar, that’s usually just one person who wants to buy a chocolate bar. Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Dive into LinkedIn. Tell stories. Buyers have to be a bit more rational.
Definitive Guide to Planning a New Content Initiative
Our goal is to create a personalized, educational, and, most of. personalized, educational, and, most of all, fun experience (content product) for all. content localization and personalization. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It shows you the topics the person is ‘all about’ and it will show you the interest areas their followers have. Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in? 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. Check out this post.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. It helpfully lays out the key components of the social marketing process, from developing and sharing content through tagging, measuring, and showing personality: “people like interacting with people. do that for me?”
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
This however is not promoted by Google and few webmasters or SEOs are even aware of it,” Terence Mace supplies an in-depth post covering quality signals, page purpose, “Your Money or Your Life (YMYL) pages…(which) are pages that can impact a person’s future happiness, health or wealth,” quality factors, EAT (expertise-authority-trust), and much more. But change is.”
20 Expert LinkedIn Guides
JULY 7, 2014
” He continues, “LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential,” then shares nearly two dozen tips for creating an “awesome” profile including using a professional photo, writing in the first person, and using keywords in all relevant sections. Making LinkedIn Work for You by NoddlePlace.
Content Marketing Playbook: Strategy and Roadmap
person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services. Furthermore, “Cisco is able to create…’personal value’ consisting of four parts: professional, social, emotional and self-image benefits.” What types of messages matter most to today’s buyers?
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Which “social” brands aren’t really social at all?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
81% of B2B decision makers say they visit Facebook at least monthly–but only 2% do so primarily for business purposes, as opposed to 42% who do so primarily for personal purposes. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Relevanza ). 2. Forbes ). 8.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
As social media guru Ted Rubin notes , “A smart brand supports its employees in building their personal brands because it expands their reach right along with that of their employees.” Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. And those benefits can be considerable.
Content Methodology: A Best Practices Report
stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. ” starting with the obvious (professional photo, strong tagline) and progressing through getting your visibility settings right, as “Google Plus more emphasis on protecting personal privacy than Facebook and some of the other social networking sites. Building an audience and networking?
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. by Comms Axis.
23 Terrific Email Marketing Guides
AUGUST 19, 2014
Personalized e-mails drive shoppers to buy—and buy more—in stores and online by Internet Retailer. Make them personal. According to Amy Dusto, “77% of online shoppers say they’re more likely to buy from a retailer when its e-mails are personal…and 82% of web shoppers say they’d likely buy more items from a retailer if its e-mails were more personally relevant.”
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
Going beyond Lauren’s post above, Chris Lake explores 20 ways of using the “favorites” button, including liking something (obviously), disliking a tweet (using the favorites button sarcastically), to bookmark a tweet, to trigger some further action using IFTTT, to attract more followers, build a personal brand, and other purposes that may never have occurred to you.
B2B Marketing Trends for 2016
Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Don’t skimp on this and expect a junior person to take it on and run it”). The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 90% of Inc.