personally think these numbers are high, but it depends heavily on the webinar platform you’re using. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. senior management when your results are being questioned. What’s the ROI of webcasting? United States License. MORE >>

have personally been down that road more than once with blogging. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. For Those Who Want the Next Level. MORE >>

If you ask for an e-mail address and one person signs up, give the same thing away totally free and 100 people will sign up. If we don’t capture any information about the person who downloaded the whitepaper but see a huge increase in traffic to the website and directly to that WP, we could assume (everything else being equal) that the WP generated the spike. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe. Effective marketing is about generating sales. Maybe. Cheers! MORE >>

tells in his book a personal account of how a viral marketing campaign went wrong. Back in ’04 when you wanted to screen someone prior to offering an speaking engagement, you would ask for  a “speaker kit”, which consisted of a resume, pictures, and tape reel showing snippets of that person actually giving a talk. And he was personally doing every speaker kit himself (printing, making copies, punching holes, and mailing). Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. Start Engaging.” Well, yes and no. MORE >>

Show off your company’s personality, who works there, put a face behind the communication customers usually receive from you. Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department. MORE >>