The CRAP Report

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Top 100 Qualities of a Great Teleprospecting Rep – #36: Determined

The CRAP Report

This type of person is the type who stays past 5:00pm, when everyone else is gone, and dials until there’s no one left to call, and then starts all over again the next day, before anyone else gets to work. That, in case you weren’t aware, sums up Steve Spielberg’s The Goonies. They had a lot of different characters to the group: Mikey was the leader. No, absolutely not!

Teleprospecting Teams – 3 Ways to Get What You Need From Them

The CRAP Report

You know, I think depending on the age of the person you talk to, they’re always going to tell you that “their&# era of NBC’s Saturday Night Live was the best. For me, I really enjoy a lot of the different casts that SNL has put together over the last 36 seasons. One of the cast members that always had me laughing was Mike Meyers. What do we need inside teams for?

Sales Managers, and Why Yours May Need to Move On

The CRAP Report

WHAT THE HELL IS WRONG WITH YOU PEOPLE!?&# It’s funny because typically, if you have to tell people that, “you’re a people person,&# chances are you’re not. Now, you certainly want someone who is a natural leader running your sales team, but this is not the person. I deal with the goddamn customers so the engineers don’t have to! I have people skills!

Follow Friday Blog Post, Take Two

The CRAP Report

Jim always offers great sales advice, and does so with a personal touch through his blog, A Sales Guy. Justin is a prolific tweeter and his tweets are often a mix between the personal and business, but they’re always good. His blog, The Sales Blog , is chock full of articles on becoming a better sales person. I still think the Follow Friday blog post is a good idea.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Point – Counterpoint: Using Calendar Invites for Lead Gen

The CRAP Report

I don’t think it’s a sleaze ball strategy at all, because the person receiving the invite can always decline. So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!) Mike’s article, entitled Appointment Setting: Was I Duped? really struck a chord with me.

Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking

The CRAP Report

Great, now that that is out of the way, let’s say that you’re stuck on an island, and there is only one other person on that island with you. And let’s say that the only way you can get off of that island and go home is that you have to kill the other person on the island, only, YOU can’t actually kill them. I just want to make sure you understand that. THAT’S creative thinking.

How Do You Maintain a High Performing Teleprospector?

The CRAP Report

Challenge them to set personal records and then break them. Now, I’m not really much of a racing fan, car, horse or otherwise. What I do know about the sport of racing, however, is that whatever method you choose to use to race, you’d better make sure that it’s in top shape. It always amazes me, whenever I do catch an auto racing event on TV, is how fast the pit crews are when a car comes in. Even for a flat tire, they’re so fast at changing them! They have to be though, right? I mean, there’s a ton of money riding on those races. You can see where this analogy is going, right?

So You’ve Got Your Own Teleprospecting Team

The CRAP Report

You need to be able to receive feedback on all of your team’s opportunities from each person that is a recipient of a lead, and you need to know how to get that feedback from the toughest reps who are not fans of your team. Last week I blogged about things that you need to think about before you decide to build your own in-house teleprospecting team , where I tried to get folks thinking about some of the questions that they may not have considered, and hopefully offer some insight into the difficulty of creating their own teleprospecting team. Congrats! Can you do all of this yourself?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

The Other Half of an Admin’s Title: Assistant

The CRAP Report

I’m amazed because the rep has not treated the admin like a person, but rather as an obstacle to get around. . I’ve often sat in and listened to my reps making calls, and invariably, they always wind up speaking with administrative assistants. I’m amazed at how frustrated rep’s can get because the administrative assistant on the other line is not helping them. Now my more senior reps know this, but the junior ones don’t understand: admin’s are there, for the most part, to assist. They have to, it’s in their title! We just need treat them as people. .

The Other Half of an Admin’s Title: Assistant

The CRAP Report

I’m amazed because the rep has not treated the admin like a person, but rather as an obstacle to get around. . I’ve often sat in and listened to my reps making calls, and invariably, they always wind up speaking with administrative assistants. I’m amazed at how frustrated rep’s can get because the administrative assistant on the other line is not helping them. Now my more senior reps know this, but the junior ones don’t understand: admin’s are there, for the most part, to assist. They have to, it’s in their title! We just need treat them as people. .

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. So here goes. Let’s start at the beginning.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. This puts a line of code on client Web sites to gather click stream data, manage first party cookies, and deliver personalized messages. BlueVenn has only been active in the U.S.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How Personalization Affects Lead Nurturing

B2B Marketing Insider

The post How Personalization Affects Lead Nurturing appeared first on PureB2B. The post How Personalization Affects Lead Nurturing appeared first on Marketing Insider Group. The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Demand Generation

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. The post Building a personal brand? personal branding SEO mark schaeferBy Mark Schaefer.

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS?

Make It Personal: Using Data for Content Personalization

B2B Lead Blog

We’ve all been victims of personalization. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. In a report released earlier this year from Seismic and Demand Metric, 80 percent […].

Can Automated Emails Be Personal?

B2B Marketing Insider

Personal” or “human” are probably not the words you think of when you hear “automated” And essentially, you’re right about that. BUT… when we’re talking about automated emails, or marketing automation in general, “personal” and “human” are the exact things you should be aiming for. The post Can Automated Emails Be Personal?

Personalization Is The Future Of Content Marketing

B2B Marketing Insider

The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group. It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience.

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). Personalized Marketing Pays. Tips for Personalizing Your Marketing. Great. Why his? Great.

Using Link Targeting for Improved Inbox Personalization

It's All About Revenue

Currently, the email industry is undergoing another boom with real-time email content - bringing live content and personalization to the inbox. Email marketing has become more contextual and now has the power to personalize messaging as emails open in the inbox. Quicken email conversions with personalized linking to mobile applications. What’s Device Targeting?

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories. Where do you draw the line when it comes to sharing personal stories? But how much is too much?

Content Personalization Instead of Promotion

B2B Marketing Insider

The post Content Personalization Instead of Promotion appeared first on Marketing Insider Group. With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice. Organizations invest in an array of products but are unable to differentiate themselves.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The duck. When it comes to a business newsletter, your brand is perceived in a blink of an eye. The gecko.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Can social media personalities “scale?”

grow - Practical Marketing Solutions

Social media can really benefit your personal brand. In 2005, I started my personal blog. The dilemma: how do we balance personal connection with the very scalability that makes social media marketing so powerful? As you scale up, however, you may struggle with KABOOMs arising from the lack of real person-to-person connection. So far, so good. KABOOM!

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. Don’t worry.

How to Make Audience Segmentation Truly Personal

Act-On

So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. How much is enough?

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

I’m not supposed to be part of the news story so how do I build a personal brand? Am I a personal brand or a company brand? So it appears personal branding is in the air these days! Here are a few thoughts on the perils and promise of building a personal brand. Here are some ideas on how to build a strong personal brand and a few more on self-promotion.

Quiz: What’s Your Marketing Personality Type?

Influitive b2b

B2B Marketing Customer Marketing b2b marketers B2B marketing b2bmarketingzone marketer careers marketing job types marketing jobs marketing personalities marketing quizzes marketing team membersEver wonder if you’re on the right career path? Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). You’ll also find out how to take your career to the next level and get to share your results with your network.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

That’s why personalization, and optimizing the customer experience have become one of the top goals for marketing teams and their executives. As Ascend2 notes in this survey summary report : Personalization is part of the customer experience. Personalization is simply another way to enhance the customer experience. But what about personalization? Then ten minutes later.

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. Web personalization is gaining a lot of traction among marketers and for good reason.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. This is the critical aspect of personal and business brand-building that most people miss.

Customer Experience, Transformation and Personalization at #MME16

ANNUITAS

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Personalization: Personalization and how that relates to content was the final theme for #MME16. She has personalized her brand to fit the fans. Main takeaway?

Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

Marketers now know and understand that effective email marketing is targeted and personal. And that’s where web personalization comes in. What Is Web Personalization? Web personalization helps marketers make their websites as personal and targeted as their other communications and activities. The Benefits of Web Personalization. Download it today!

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers. billion.

#BADMarketing from Hitachi Personal Finance

Crimson Marketing

The post #BADMarketing from Hitachi Personal Finance appeared first on. Being cute isn’t a quality to look for in a loan provider. But why compare them to a hairless cat? BADMarketing . BADMarketing