| | | The Content Factor | | Personalization | 2 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR NOVEMBER 4, 2010 Great Content, But Does It Have Legs? But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement. Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. read more. | THE CONTENT FACTOR NOVEMBER 4, 2010 Great Content, But Will it Stick? But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement. Found an interesting post on the MLT Creative blog titled, " Why Top-of-Mind Matters in B2B Marketing. Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. read more. | | | | | | |
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