So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? Time to start with your personal branding campaign. Brand marketing Infographics Primers google personal brandingYou want to get more speaker opportunities; you want to sell your first eBook? It’s a no-brainer that you should blog, however don’t forget your [.]. MORE >>

Based on this list, it is clear that personal and plain fun content are shared most, probably another argument for word-of-mouth marketing. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). The triggers are very personal, subjective and relative. Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. MORE >>

The ones who are going to make it are the ones who are intelligent, customer and data driven, and know how to combine moments of interaction into relevant dialogue , in a personal and value adding way. Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social media from a cross-channel perspective. wrote a post about it on my blog. Here it is. MORE >>

It’s about context and personalization. They know how to track the digital footprints of people, segment, choose channels and act upon “digital signals” by providing personalized content via appropriate channels or engaging in contextual dialogues. Email marketers are the kings of personalization, offering choice, segmentation and swiftly acting upon the digital signals of their recipients. A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. But there was some irony in it. But what’s new? MORE >>

think with social media going mainstream, personal branding growing bigger and bigger and evolving monetary systems online  – “social value”  model can be the next big thing. It would be all about the social status and personal brand building! It could be very attractive idea for bloggers who already have well established personal brands and maintain their own platforms. In this case the newspaper would be a personal brand which would have to provide best social engagement possible. Source: Paul Bradshaw ). But the times are changing. Madness? The outcomes. MORE >>