SnapApp

DECEMBER 18, 2015

Our latest release includes the first in a suite of new personalization -themed features, as well as new styling options for write-in answer fields, and additional options for the Start Over button. Personalization. This week we launched our December release.

Personalization 48

Personalization Tagging Email Campaigns Features 48

SnapApp

SEPTEMBER 30, 2015

Unlike the old-fashioned pop quiz, personality assessments teach us about ourselves. They refine our personal understanding, giving us an opportunity to share who we are with the world. What Kind of Morning Person Are You? What's Your Shark Personality? . Why is that? What's Your Inner Purple Squirrel?

Personalization 48

Personalization Examples Content Marketing Planning 48

SnapApp

OCTOBER 28, 2015

How do we engage with one person and everyone at the same time? The answer is always personalization. Personalization is not just adding someone’s name to a marketing email — it’s so much more than that. In both settings, the person you’re talking to knows your name — but you most likely hung up on one of them immediately.

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

SnapApp

AUGUST 12, 2016

3 Simple Steps to Bring Content Personalization to Life. 3 Simple Steps to Bring Content Personalization to Life. One of the best ways to accomplish that is by personalizing your content. How to Create Content About Things You Know Nothing About (Yet). 5 Phrases You Should Never Use in Sales Emails. Andrew Davis, LinkedIn.

Personalization 48

Personalization Thought Leadership Opinions Internet Marketing 48

SnapApp

MARCH 18, 2016

It’s 90 days before you can move leads into a more specific, personalized branch of messaging. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How Personalized Video Data Powers Automated Campaigns.

Interactive Marketing 69

Interactive Marketing Marketing Automation Services Marketing Automation Automation 69

SnapApp

NOVEMBER 11, 2014

You have to get personal. The key is to know your audience, own your brand identity, and inject some personality into your content. . Once you have all that out there, you can start looking at the personality of the thing. . Get Personal. The first step is to get personal with your audience. So how do we do it? .

Personalization 54

Personalization Content Paper Case Studies 54

SnapApp

MAY 26, 2016

SnapApp’s latest feature allows you to create a personalized PDF that summarizes the visitor’s interaction with your SnapApp for every completion. You can then let the user download it right from the page and/or send it with their lead and engagement data.

Features 48

Features Personalization Lock-In Lead Scoring 48

SnapApp

MAY 3, 2016

Now that you’ve got a great-looking piece of content, our Personalization tools can help it speak to your audience. Smart Text allows you to personalize any line of text with audience data you’ve already collected. Take a quick spin through the below app to see how we can personalize the experience for you. Content loading.

Personalization 48

Personalization Lock-In Guidelines Rules 48

SnapApp

JANUARY 9, 2012

Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. Users answer questions and the quiz classifies them into one of several categories, based on interests, personalities, or product preferences. Does it sound like a personality quiz fits your needs?

Practices 67

Practices Personalization Peer-to-peer Best Practices 67

SnapApp

JUNE 10, 2014

Assessments, or personality tests as they are sometimes called, are used to deliver customized results based on how a user answers a series of questions. Common examples include: Persona Tests – “ What type of technology adopter are you? ” or “Which city should you live in?”. Benchmarking Tests – “How secure is your data?”

Peer-to-peer 48

Peer-to-peer Personalization Advertising Benchmark Marketing Automation Services 48

SnapApp

AUGUST 18, 2014

With such high levels of engagement on apps like ‘Sharks in Film: Fact or Fiction’ and ‘Shark Feeding Frenzy Quiz,’ Discovery wanted to replicate and build off that success for this year by creating a 'What's Your Shark Personality?' The ‘What’s Your Shark Personality?’ assessment. Shark Week's Interactive Experiences Circle The Globe.

Personalization 48

Personalization Cable Domain Click Rate 48

SnapApp

JANUARY 14, 2016

With the large variety of content options buyers and prospects have these days, highly personalized content is becoming more and more necessary to grab audiences’ attention. Using text tokens like [first name] for personalization in automated emails has proven to be a successful practice. Provide a Personalized Answer Summary.

Personalization 48

Personalization Display Marketing Automation Services Tagging 48

SnapApp

MAY 30, 2012

This week's Featured SnapApp is Handelsblatt's Bank-O-Mat personality test that will be running until mid-June. Handelsblatt, a German language business newspaper, created a SnapApp in German so that their readers can easily interact with their personality test. Take a peek at the unique features of their app! Foreign Language.

Personalization 48

Personalization Facebook Features Social Media 48

SnapApp

MARCH 22, 2016

It’s 90 days before you can move leads into a more specific, personalized branch of messaging. Gauge interest and refine content marketing efforts by accelerating and optimizing your lead nurturing with marketing automation, personalized video, and interactivity. How Personalized Video Data Powers Automated Campaigns.

Interactive Marketing 54

Interactive Marketing Marketing Automation Services Marketing Automation Automation 54

SnapApp

AUGUST 2, 2013

What's Your Shark Personality?” Among my favorites is, What’s Your Shark Personality? Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. This week’s SnapApp of the Week is.duuun dun duuun dun dun dun dun dun dun dun.“What's from Discovery Channel.

Advertising Channels 48

Advertising Channels Personalization Custom Publishing Creativity 48

SnapApp

DECEMBER 19, 2013

Interactive Content can increase lead generation at in-person events. Today, B2B marketers say their most effective tactic is the in-person event. They created a personality test called “What’s your Halloween Worker Style?” Have you used interactive content to enhance in-person events before, during, or after?

Personalization 48

Personalization Content User-Generated Content Customer Surveys 48

SnapApp

FEBRUARY 14, 2013

We've found that the most effective app types for these kinds of content marketing goals are personality tests , and here's how we're using them. There's a reason the content in the results of the personality test above links out to a landing page - it's a little bit of marketing automation integration magic.

Top of Funnel 48

Top of Funnel Personalization Content Marketing Marketing Automation Services 48

SnapApp

OCTOBER 17, 2014

Engage Users with a Personality Quiz. The Oprah Winfrey Network created a SnapApp asking “What Kind of Morning Person Are You?” This assessment asks questions which categorize users into a certain personality assessment based on their morning behaviors. Now it’s your turn to find out what kind of morning person you are ! —.

Banner Ads 48

Banner Ads Personalization Banners Click Rate 48

SnapApp

JUNE 20, 2012

Travel Personality Quiz. Travel Personality Quiz Results. Not only has BudgetAir created a fun user experience and offered a fantastic grand prize, they have also constructed their question and answer portion of the app to be a personality test. Feeling inspired?

Microsite 48

Microsite Personalization Facebook Features 48

SnapApp

AUGUST 8, 2012

They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp! Integrated Sweepstakes & Personality Test. their personality match. 82 Facebook shares. -

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

SnapApp

JULY 11, 2012

PBS's British Royal Family personality test is this week's Featured SnapApp and after reading ahead, you will be sure to understand why! PBS has chosen to white label their British Loyal Family personality test, eliminating the typical " Powered by SnapApp " text that is shown in the right-hand corner of non-white labeled SnapApps.

Newsletter 48

Newsletter Personalization Social Networks Order 48

SnapApp

JULY 25, 2012

Island Farms, producers of top-quality dairy products, has also achieved Featured SnapApp status for the personality test that they have built, making these past 2 weeks very interesting for us! They did a great job in engaging their audience in a not-so-traditional way, and created a truly unique SnapApp! Additional Incentive.

Personalization 48

Personalization Product Opinions Social Networks 48

SnapApp

JUNE 28, 2011

Quizzes, particularly personality tests, are an immensely popular way to engage your users. You already know that an engaging personality test both entertains your users and generates viral buzz for your company,?but but did you know they can provide you with insightful, personal information about your users?

Personalization 48

Personalization Lead Gen Viral Marketing Buzz 48

SnapApp

JUNE 27, 2012

s Kitchen's personality test app is the Featured SnapApp of the week! Building a personality test is a great way to foster user engagement, but Zo?s But it appears as if preparing and serving great food is only one thing that Zo?s s is good at - they have impressed us with the SnapApp that they have created as well! s's brand.

Promotion 48

Promotion Facebook Personalization Twitter 48

SnapApp

DECEMBER 20, 2018

Personas also distort an important reality of B2B marketing – there is rarely just one person making the buying decision. Personalize Where Possible. Personalization has been a priority for most B2B marketers for the last few years. 74 percent of customers feel frustrated if a brand’s website content isn’t personalized.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

JANUARY 15, 2019

Remember, too, how much value B2B buyers put in personalized content these days. In fact, 72 percent of them say , “I expect vendors to personalize engagement to my needs.”. These buyers expect a personalized experience, which means they expect to have content designed for them. But you are rarely dealing with just one buyer.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

SEPTEMBER 4, 2018

But don’t take our word for it…the proof is in the numbers: 59 percent of customers say personalization influences their buying decisions. 74 percent of customers feel frustrated if brand’s website content isn’t personalized. Whether you’re ready or not, personalization is the modern marketing rule, not the exception.

Demand 66

Demand Personalization Demand Generation Agencies Top of Funnel 66

SnapApp

SEPTEMBER 13, 2018

As buying committees continue to expand, B2B content marketing can’t keep up with personalized content production. MarketingProfs: Personality-packed interactive content. Not only does the assessment focus on understanding the user with the personality quiz format, the playful content humanizes the brand.

B2B Marketing 89

B2B Marketing B2B Thought Leadership Content Marketing B2B 89

SnapApp

NOVEMBER 9, 2018

Conversational marketing is an intimate, personal approach to marketing that drives faster sales cycles and a better customer experiences by humanizing marketing through one-to-one interactions. What is conversational marketing?

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101

SnapApp

DECEMBER 28, 2016

This is where personalization can add a tremendous amount of value. The word personalization (like the word dialogue ) can mean many things. Personalization lets a single piece of content speak directly to multiple audiences by providing each of them with a slightly different take on the material based on their specific perspective.

Personalization 48

Personalization Lead Scoring Lead Ranking Verticals 48

SnapApp

OCTOBER 4, 2016

The importance of personalization for effective resonance. What role does personalization play in content resonation? There is no way to build content that resonates without personalization. But I want to be really clear on what I think personalization is. But that’s not really the heart of personalization.

Effectiveness 80

Effectiveness Content Marketing Proposals Marketing & Strategy 80

SnapApp

JULY 24, 2018

Audience’s increased preference to engage on their own terms and in a personalized manner has left marketing looking to adapt experiences while sales spends hours and energy crafting hyper-personalized, unique email messages to stand out from the competition. It also makes sales outreach personalized and powerful.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

SEPTEMBER 4, 2018

But don’t take our word for it…the proof is in the numbers: 59 percent of customers say personalization influences their buying decisions. 74 percent of customers feel frustrated if brand’s website content isn’t personalized. Whether you’re ready or not, personalization is the modern marketing rule, not the exception.

Demand 48

Demand Personalization Demand Generation Agencies Top of Funnel 48

SnapApp

MARCH 29, 2018

Then I joined the Boston Content Networking Group so I could feel a little more connection with the city I was living in, and that lead me to becoming the content person at SnapApp. They felt like the person that would succeed would be a marketer and business strategist rather than someone directly from the coffee industry.

B2B Marketing 86

B2B Marketing Work Management B2B Paid Search Agency 86

SnapApp

JANUARY 2, 2019

Read on to see how you can leverage the right content that provides personalized value for users, while also uncovering useful information about your target accounts. Personalization is key to ABM, so why not leverage opportunities directly within your content? Assessments. See the example.

Account Based Marketing 63

Account Based Marketing ABM Allocation Marketing Budget 63

SnapApp

JANUARY 29, 2019

They are often set up as short assessments that result in personalized recommendations for users based on information they provide. Calculators create a dialogue with your audience by providing valuable, personalized content (in the form of numerical impact) at specific stages in their buying journey.

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

SnapApp

JUNE 29, 2018

Instead of using it to book calls, we use it to qualify our website visitors, promote upcoming webinars and events, and to just engage in a more personal way. This person already knew what interactive content was, how it worked, and how she could use it, but she needed more information on how it integrated with another part of her tech stack.

Webinar Metrics 59

Webinar Metrics Opinions Sales Qualified Leads Paid Search Agency 59