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Five Content Marketing Mistakes to Avoid

Smashmouth Marketing

Content is created without any personality. There’s so much crap content out there and there is a need for good writers with personality and opinions based on their own experience. Everyone is jumping into content marketing. The challenge is not only how to do it, but how to do it well. One of the best things a marketer can do is learn from the mistakes of others. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Tony Zambito ). So listen up! Justin Gray ).

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

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personally may have benefitted by 1 or 2 a day. Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Things to remember: Scrub the data. Intel.

SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

RT @BabcockJenkins: Portrait of the modern marketer and sales person. Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. I''ll be adding notable thoughts, quotes, and tweets to this article during the two days, so come back! jblock: One consistent message across all delivery channels. maxsangiovanni. Read up.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. Dad, here's to you.(see,

Paper 40

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

Outbound Calling Tips from Johnny Bench

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Be yourself, have personality, and be a straight shooter. Though you may be selling something, if you push through the call not treating the prospect as a person, you might as well hang up the call. When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams!

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. know there is research that supports getting in touch with a person immediately after they visit your site. A few weeks ago I published a product review of LeadLander. Pounce.

Lead Gen Tips: Find LinkedIn Names That Aren't In Your Network

Smashmouth Marketing

However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name? Now while remembering the title/company of the prospect you want "Research Engineer Intern at VW Electronics Research Lab", click on the name of the person with the most similar title/company that we found above, Gerardo.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

Thanks to our virtual hybrid model, we were able to get all but one person up and running today. View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. flood of leads! Parting shot.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. Dad, here's to you.(see,

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). They meet their promise. The following took place in the last 3 days. Day 1. Day 2. Day 3. Presto.Leads! Not bad for 3 days work.

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

If I am thinking of hiring someone to take care of my business, I want someone who is brilliant in their field AND cares about the details.". "If one person, someone who is important to you, forms a negative image of you because of something you've written, doesn't it make sense to be more mindful? Guest post by Paul Simon , Sharper Content, @paulcontentman. Guess what? Value creates trust.

Can Your B2B Appointment Setting Team Stand the Heat?

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You may find that the right person is doing the wrong job, and the right job for that person is just begging to have some added support. Take a look at your team and see who that person is. Removing a lukewarm player may be just what the rest of your team needs to heat themselves back upm especially if that person is a negative drag on everyone else. hate it.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Lead Gen Call Center In The Cloud - Virtual Hybrid

Smashmouth Marketing

Of the many benefits, here are but a few: Working from home Distributed resources for disaster recovery (this happened with last year's ice storm) Flexible hours, allowing for a better work/life balance Reduced overhead of an office No commute adding an hour or two to people's personal lives All the environmental beneifts -- no new computers, no commute, less waste There were some issues, though.

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

Personally, I'll love it. If someone has already written about this, forgive me. But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years.

Demand Gen Freestyle Takeaways from Focus.com

Smashmouth Marketing

With all the rage of inbound marketing and marketing automation, or the sexiness of a great creative campaign, marketers can sometimes forget that the ultimate goal of every program is to get a prospect engaged with a sales person. Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. It was a great discussion. Let's get beyond just talking about improving our demand gen efforts, and just get started.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. The originality of this type of content marketing is refreshing. Not too long ago Old Spice was a brand that was largely forgotten or something that was worn by your father. People like Slash understand that they need to be seen. What did we miss? Photo Credit: suttonhoo via Flickr

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We tell personal stories when we meet someone at a networking event and we tell business stories to our friends. business is personal.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

There is the business me, and there is the personal me and always the two have mixed. post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. We tell personal stories when we meet someone at a networking event and we tell business stories to our friends. business is personal.

3 Great B2B Demand Gen Articles from Last Week

Smashmouth Marketing

This one thing may turn into a longer conversation that could bring out more pains and needs from the prospect and in time, turning this ‘not interested’ person into an opportunity for our clients.". It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Whatever You Do, Don't Do This During a Sales Meeting.

B2B 2

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

That said, I think that my best selling is when people get to meet me, in person, and can feel the integrity and passion that I bring to each project. Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. But what happens next? The outcome of meeting number one should be to have a follow-on sales activity. think not.

Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

Don't get personal. What about a personal crusade over a difference of opinion? Witnessing the recent Scott Brown senatorial campaign in Massachussetts caused me to question the value of mudslinging -- I'm sure Coakley's staff is analyzing the same. focused on turning a bland, salesy voicemail into a compelling voicemail. Let's analyze the marketing value. Marketers love traffic.

Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

Vendors, as well as inside teams, are all about headcount, and that is what they are juggling -- production per person. On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. Was I dreaming? Did I hear that right? Establish and manage to a Service Level Agreement (SLA). That's their problem, not yours. list issue?

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

Personal Facebook - post some drivel. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I've never been one to clutter up toolbars in a browser, but this seemed like a great reason to do it.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

Personal Facebook - post some drivel. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. I've never been one to clutter up toolbars in a browser, but this seemed like a great reason to do it.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company!

Lead Generation Tips - Don't Be An Expert

Smashmouth Marketing

The right person to talk to is Mike. There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? He can address all your technical issues.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

The right person to talk to is Mike. There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? He can address all your technical issues.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

The right person to talk to is Mike. There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? He can address all your technical issues.