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Thesis vs Genesis – Comparing Premium WordPress Themes

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Personal. Personal Option – This option allows you to use the Thesis framework on one live website and one localized development server. Both the Personal and Developer’s Options include lifetime access to the DIYthemes support forums, answers center, and lifetime upgrades. These led to the previously mentioned string of obscenities, but I digress. Enjoy! Pricing.

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Five Tactics to Build a Strong Brand Presence Online

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Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. Provide Real Value with Your Website.

Behind-the-Scenes Content a Big Win for NYFW

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The up-close-and-personal photos from the official Twitter are about as close as most people will ever get to the intricate beadwork and luxurious furs that have defined this year’s event. Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Oscar night !

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5 Ways to Use Social Media for Real Estate Marketing

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Moreover, don’t use your personal account for two prominent reasons; firstly, because it lacks professionalism, and secondly because, in the case of Facebook, setting up a business account provides access to features like Facebook Contests and Insights. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either! 2. and 20 percent listings.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

How Social Media Overtook Legacy Media

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While Wright used his face to give his business that personal touch, Yancey’s card is anything but personal, instead filtering all contacts through the company social media pages. In the past, few people would utter the phrase “It’s not personal, it’s just business&# because it was seldom true. How Social Media Overtook Legacy Media. While this was not the first newspaper in the United States (the first continuous publication was The Boston News-Letter in 1704), it did play a significant role in print journalism. In 1895, Charles M. million words.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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With only 140 characters to utilize, it can be difficult to answer more complex or personal questions on Twitter. Get personal. Rather than replying to tweets with the same canned message, personalize each response. Dave Landry is an online business journalist, personal finance manager, and debt relief counselor in Southern California. What do users think about this?

15 Sources of New Content for Your Social Media Strategy

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Ask your audience what topics they’d like covered.  If you don’t get a response online, ask people in person. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Answer the questions as content for everyone.

12 Tips for Creating a Social Media Content Strategy

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Are there any personalities within your company that you can leverage? Do you have anyone in your company who is well-known in the industry or just has a great personality? Saying that you have a content strategy is great, but it’s not going to get anywhere unless one person is responsible for making sure it actually gets done. What content do you already have?

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

Using Pinterest for Business

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Posting a well-taken photo of your restaurant’s newest desert could blow up on Pinterest, as one person after another re-pins that picture. Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content.

Understanding the Online ROI of Offline and Online Advertising

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Planning Leads to Effective Measurement Taking a few minutes to understand these tactics and drawing out the steps you want a person to take throughout your campaign will help you setup an effective measurement strategy for your advertising. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. News & Note

Sazcast Episode 36 – Google Plus with Dave Peckens

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Google’s Results Get More Personal with “Search Plus Your World” (search engine land). Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. Search, plus Your World (Google blog). Sazcast

State of the Social Web from Dave Linabury #smcd

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Can send a message to the next person if you’re held up in traffic. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Throw Moore’s law out the window! RFID wearables.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

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Attend Tweetups – Find tweetups — or gatherings of people who use Twitter — in your local area to find other people who use Twitter and to meet in person. Ask people to follow you when you meet them.  I like to trade Twitter names instead of business cards because I can follow the person right from my smartphone immediately. 2010 in Review! Comment on their updates.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

What Makes #ungeeked So Special

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Conference (and the Summit) in San Francisco, I’ve been to more regional conferences (and local events), but I have never been at one event that was valuable for more than the speakers or the topics or the one person with whom you connected. You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. Friendly & Open.

How to Know if Social Media Efforts are Paying Off

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It can be of enormous help to a business person and especially so when they’re trying to better understand their social media numbers. Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign.

Amplify Your Business with Social Media Giveaways

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No one wants to be spammed via email, and no one wants to be spammed on a personal social media site. When Esurance hosted a social media giveaway around the Super Bowl, the company promised to give over a $1 million to one lucky person who tweeted “#EsuranceSave30.” By now, most companies are engaging their customers in some way through social media. Discourage Spamming.

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The Do’s and Don’ts of Using Facebook for Business

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By being prompt and personable, you can add a human touch that customers are so often looking for. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. There are a lot of ins and outs when it comes to running a Facebook page for business. DO: Keep it light.

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Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

10 Predictions About the Future of Ecommerce

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Personalized shopping is changing the way we find, buy and recommend products to our friends already. We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). But from a business point of view, what’s going to capture shoppers’ attention next? Here’s what they had to say. - 10 Predictions About the Future of Ecommerce by Scott Gerber The post 10 Predictions About the Future of Ecommerce appeared first on Sazbean. eCommerce Strategy

Ways to Empower Your Brand Ambassadors

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Personally invite them to your events. When they decided to host a private movie screening here in NYC late last year, I got a personal email from their director of social, inviting me to attend. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. Getting consumers to buy your product is one thing.

Top 5 Tips for a Successful Kickstarter Campaign

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If you’re just thinking ‘where can I get a website made’ – and then post up a campaign based around your personal site, which isn’t helping anybody – then it’s likely to be rejected. Why are you the best person to make it happen? This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. Marketing

Conversation, The Missing Piece of Most Social Media Marketing

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Conversations are what create a personal link between you and a potential customer. The same goes for responding on social media.  If someone posts on your Facebook page, comments on your blog, or sends you a reply on Twitter, you better respond if you want that person to listen to what you have to say going forward. Most companies are pretty decent at self-promotion. Probably not.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Understanding Facebook Boosted Post Metrics

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Here’s what the post looked like before I boosted it: The metrics we see are: 1 person liked it (red circle). Cardboard rocket (Photo credit: Matt Biddulph). These boosted posts can be fairly low-cost, with a minimum boost of $5 per day.  So how well do these boosted posts perform and what sort of metrics does Facebook provide? Facebook Post Pre-Boost. Facebook Boosted Post Metrics.

An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation

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Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want. Many businesses really miss the boat when it comes to providing content and value that their customers want. Anyway, I forget all about @NordstromDave. Now this is customer service. What do you think? photo by Simon_sees , on Flickr).

The Dangerous Allure of Speed in Social Media

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Just like with in person networking, the idea is to get to know people, their needs, and figure out if there are ways you can work together. You can form and build relationships with people you’ve never met in person. I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich!

Missteps to Avoid in Your E-Commerce Site Design

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Something reassured these newcomers that the sites they were visiting and buying from are safe and will keep their financial and personal information secure. E-commerce is no longer just the future of shopping. It’s officially arrived and enthroned. Offline retail shopping actually decreased. This makes it even more important for your e?commerce Instead of leaving your customer empty?handed

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Finding Keywords for Social Media Content & Monitoring

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Just ask them — either directly in person or online. As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. First, find your target audience online. photo by Bruce ).

Top Internet Marketing Strategy Links for the Week of September 16th, 2013

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Best Of News & Notes

The Increasing Value in Being Local

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It is very difficult to provide excellent customer service when your customers are far away (not impossible, just very difficult).  It is much easier to provide great customer service in person. I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. Meaning in Community. The state economy is down.

Worst Marketing Mistake: Features Instead of Benefits

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While a V8 engine certainly has a lot of power and torque, it may be overkill (and costly) if someone only needs to get one person around town. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France. Everything is a solution.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Your Website is Your Online Business Card

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Searching for a company’s website or the name of a person is a very common part of the purchase process. These are usually the ones that people ask you in-person, on the phone or over emails. Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right?

19 Reasons to Use Google Analytics for Your Business

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This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. David Murton is a professional writer and webmaster whose company, a small orange , provides personal and business hosting services. Let’s get down to business! 1. It even allows you to see your profit margin for each successful ad. 6.

Treat Your Customers Unequally

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It just makes sense to recognize when you’re spending too much time on the wrong person who has no intention of buying from you again or who you’re spending more on than you will ever make (aka, when it’s time to fire that customer). Notice I didn’t say unfairly. said unequally. Unfairly isn’t nice (and isn’t good for business). Retention vs. Acquisition.

Facebook Pages are People Too

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Most importantly for marketers and businesses, it now allows brands to interact with people and other pages as your brand (before you could only comment as a person on other pages or profiles). This allows a little more separation between personal and professional brands, but also gives brands an opportunity to interact and communicate more widely throughout Facebook.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.