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Thesis vs Genesis – Comparing Premium WordPress Themes


Personal. Personal Option – This option allows you to use the Thesis framework on one live website and one localized development server. Both the Personal and Developer’s Options include lifetime access to the DIYthemes support forums, answers center, and lifetime upgrades. These led to the previously mentioned string of obscenities, but I digress. Enjoy! Pricing.

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Behind-the-Scenes Content a Big Win for NYFW


The up-close-and-personal photos from the official Twitter are about as close as most people will ever get to the intricate beadwork and luxurious furs that have defined this year’s event. Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Oscar night !

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5 Ways to Use Social Media for Real Estate Marketing


Moreover, don’t use your personal account for two prominent reasons; firstly, because it lacks professionalism, and secondly because, in the case of Facebook, setting up a business account provides access to features like Facebook Contests and Insights. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either! 2. and 20 percent listings.

Five Tactics to Build a Strong Brand Presence Online


Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. Provide Real Value with Your Website.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

How Typography Affects Your Internet Marketing


Font Personality. The font you choose can add a certain style and personality to your site. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting.

6 Ways to Increase Word of Mouth Referrals with Social Media


Social media can help you increase interactions with your referral network by connecting with them more often than is possible in person. Social media also provides opportunities to continue to build relationships that have been formed in person and/or the opportunity to meet people online that you may later meet in person. Build Relationships – People buy from people.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction


With only 140 characters to utilize, it can be difficult to answer more complex or personal questions on Twitter. Get personal. Rather than replying to tweets with the same canned message, personalize each response. Dave Landry is an online business journalist, personal finance manager, and debt relief counselor in Southern California. What do users think about this?

12 Tips for Creating a Social Media Content Strategy


Are there any personalities within your company that you can leverage? Do you have anyone in your company who is well-known in the industry or just has a great personality? Saying that you have a content strategy is great, but it’s not going to get anywhere unless one person is responsible for making sure it actually gets done. What content do you already have?

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

State of the Social Web from Dave Linabury #smcd


Can send a message to the next person if you’re held up in traffic. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Throw Moore’s law out the window! RFID wearables.

The Do’s and Don’ts of Using Facebook for Business


By being prompt and personable, you can add a human touch that customers are so often looking for. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. There are a lot of ins and outs when it comes to running a Facebook page for business. DO: Keep it light.

How to Know if Social Media Efforts are Paying Off


It can be of enormous help to a business person and especially so when they’re trying to better understand their social media numbers. Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign.

Amplify Your Business with Social Media Giveaways


No one wants to be spammed via email, and no one wants to be spammed on a personal social media site. When Esurance hosted a social media giveaway around the Super Bowl, the company promised to give over a $1 million to one lucky person who tweeted “#EsuranceSave30.” By now, most companies are engaging their customers in some way through social media. Discourage Spamming.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

How Social Media Overtook Legacy Media


While Wright used his face to give his business that personal touch, Yancey’s card is anything but personal, instead filtering all contacts through the company social media pages. In the past, few people would utter the phrase “It’s not personal, it’s just business&# because it was seldom true. How Social Media Overtook Legacy Media. While this was not the first newspaper in the United States (the first continuous publication was The Boston News-Letter in 1704), it did play a significant role in print journalism. In 1895, Charles M. million words.

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15 Sources of New Content for Your Social Media Strategy


Ask your audience what topics they’d like covered.  If you don’t get a response online, ask people in person. Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Answer the questions as content for everyone.

Ways to Empower Your Brand Ambassadors


Personally invite them to your events. When they decided to host a private movie screening here in NYC late last year, I got a personal email from their director of social, inviting me to attend. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. Getting consumers to buy your product is one thing.

Understanding the Online ROI of Offline and Online Advertising


Planning Leads to Effective Measurement Taking a few minutes to understand these tactics and drawing out the steps you want a person to take throughout your campaign will help you setup an effective measurement strategy for your advertising. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. News & Note

Definitive Guide to Planning a New Content Initiative

Our goal is to create a personalized, educational, and, most of. personalized, educational, and, most of all, fun experience (content product) for all. content localization and personalization. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.

Your Website is Your Online Business Card


Searching for a company’s website or the name of a person is a very common part of the purchase process. These are usually the ones that people ask you in-person, on the phone or over emails. Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right?

10 Predictions About the Future of Ecommerce


Personalized shopping is changing the way we find, buy and recommend products to our friends already. We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). But from a business point of view, what’s going to capture shoppers’ attention next? Here’s what they had to say. - 10 Predictions About the Future of Ecommerce by Scott Gerber The post 10 Predictions About the Future of Ecommerce appeared first on Sazbean. eCommerce Strategy

Doing Business on Pinterest


It’s an image-based site, one that allows a user to create a sort of online cork board where they pin their favorite pictures, easily accessed by their own personal network of friends and family. As anyone who has invested in Myspace knows, the social media game has no safe bets. When it comes to matters of social media, it’s best to not count anyone out too quickly.

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What Makes #ungeeked So Special


Conference (and the Summit) in San Francisco, I’ve been to more regional conferences (and local events), but I have never been at one event that was valuable for more than the speakers or the topics or the one person with whom you connected. You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. Friendly & Open.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Sazcast Episode 36 – Google Plus with Dave Peckens


Google’s Results Get More Personal with “Search Plus Your World” (search engine land). Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. Search, plus Your World (Google blog). Sazcast

Best of 2010 – 13 Twitter Tips for Increasing Engagement


Attend Tweetups – Find tweetups — or gatherings of people who use Twitter — in your local area to find other people who use Twitter and to meet in person. Ask people to follow you when you meet them.  I like to trade Twitter names instead of business cards because I can follow the person right from my smartphone immediately. 2010 in Review! Comment on their updates.

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Understanding Facebook Boosted Post Metrics


Here’s what the post looked like before I boosted it: The metrics we see are: 1 person liked it (red circle). Cardboard rocket (Photo credit: Matt Biddulph). These boosted posts can be fairly low-cost, with a minimum boost of $5 per day.  So how well do these boosted posts perform and what sort of metrics does Facebook provide? Facebook Post Pre-Boost. Facebook Boosted Post Metrics.

19 Reasons to Use Google Analytics for Your Business


This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. David Murton is a professional writer and webmaster whose company, a small orange , provides personal and business hosting services. Let’s get down to business! 1. It even allows you to see your profit margin for each successful ad. 6.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Worst Marketing Mistake: Features Instead of Benefits


While a V8 engine certainly has a lot of power and torque, it may be overkill (and costly) if someone only needs to get one person around town. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France. Everything is a solution.

Best Business Uses for Instagram


Half of a person’s Instagram feed is already full of pictures of their friends’ meals, treats, coffees, teas, and cocktails. Short break for a small craft project… (Photo credit: sazbean). They say that a picture is worth a thousand words. The right photo at the right time might be worth 10,000 words. The more people who opt to follow your feed, the more people you reach.

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Sharing for Engagement on Twitter


You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. It’s articles, listicles, photographs, infographics, videos, and so much more. Be Concise. Be Visual.

Should You Use Facebook for Your Business?


Maybe it makes sense to connect on a personal level through other groups or associations. You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Do You Have Time for Engagement?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Missteps to Avoid in Your E-Commerce Site Design


Something reassured these newcomers that the sites they were visiting and buying from are safe and will keep their financial and personal information secure. E-commerce is no longer just the future of shopping. It’s officially arrived and enthroned. Offline retail shopping actually decreased. This makes it even more important for your e?commerce Instead of leaving your customer empty?handed

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