Savvy B2B Marketing

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. To do this, content not only has to be educational, entertaining and persuasive: it has to be truly personal so that it connects and flows like dynamic face-to-face conversations. Personal connection. Understanding. Serving. Back-and-forth dialog. Q&A.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” believe the answer is Personality. What is personality? There is no roadmap to personality, but you can learn from some good examples.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Small community events are happening all the time and give you a chance to make personal, local, face-to-face connections. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Are you putting your campaign out at the right moment, in front of the right person and with the right message? Validated and well-managed data should be a top priority so your message lands in front of the right person. 4. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Effective B2B lead generation requires strategic planning and persistent monitoring.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

Why did this person come to your stand? These cards still need the same information on them, but the process can be speeded up by attaching the prospective lead’s business card to record personal details. If it all possible, the person they originally talked to should make the call or send the email, as they already have a connection with the prospect. Lead score.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Be professional about it, but share some of your personality. It’s okay to add some personality with your photo too. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Use the Search Function. Comment.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Fortunately, a few days trolling Twitter and LinkedIn let me eavesdrop on conversations within each group, and even gave me a feel (courtesy of those Twitter profiles that combine business and personal interests) whether each group mountain bikes in their spare time or watches Masterpiece Classic. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Irrelevant?

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Some of them thought it was a personal message and replied to let me know they were actually too busy to accept referrals. Unfortunately, I’m sure there are some folks (people who don’t know me personally, but who were kind enough to connect with me on LinkedIn) who received the message and thought, “What a jerk.” Confession. unwittingly became a spammer.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Passion: While stats and facts have their place in a white paper, elicit an emotional response by working in a story about a real person, perhaps when you highlight how other companies have successfully attained their goals or surmounted obstacles. And for fun, take this free personality test created by Sally Hogshead to understand your unique combination of personality strengths

Personalized Content Marketing Assessment for B2B Marketers

Savvy B2B Marketing

This week, the Content Marketing Institute (where I work) launched a new B2B Content Marketing Assessment developed by Alinean. I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Do you ever wonder how your content marketing efforts compare to our peers? Are you spending more or less?

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Related posts: Personality: The Missing Ingredient in B2B Marketing Today. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. Looking for more reasons to produce videos?

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

This may sound like overkill, but having this person focused on titles has been a great help. Traffic and social sharing have increased -- and this person is a key part of the team in 2013. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Whether a prospect is reading your home page or an error message, they should have a sense of your brand personality and proposition. Keep them simple and clear (don’t try to cram fourteen calls to action in one E-mail), but write them with care using the right messaging and some personality. The devil is in the details. One rotten apple ruins the crop.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

Implication: Transfer your webcast content to print and in-person events in other countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects. In it, the media company reveals global media consumption trends.

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Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

We have all been engaged in the sales process where there is that one person who seems to have amnesia and needs to be “reminded” before each step in the process why you are meeting and what you are trying to accomplish. I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. The Subject Matter Expert.

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Savvy Wrap Up: July 29

Savvy B2B Marketing

Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week! Tread lightly, brands.

Savvy Toolkit: FOCUS network

Savvy B2B Marketing

Focus Events are built around Expert speakers and provide attendees with an opportunity to personally interact with Experts. Coming up next Thursday, June 16th, Savvy Sister Jamie will be part of a four-person roundtable, The Secrets to Webinar Success. I know what you're thinking, "Great, ANOTHER business network - just what I need." Be sure to look us up

Hog-tieing Social Media

Savvy B2B Marketing

lost almost two days of work on the death of a man whom I admired greatly but whom I didn't personally know. After all, when I die, I want to be remembered as a writer, a productive writer, and not as a person who was incredibly proficient at Social Media. Something has got to change. start everyday with the best of intentions. After about an hour or so I then turn to Facebook.

How Can We Perfect Social Media?

Savvy B2B Marketing

No perfect person, no perfect social network. What is missing from social media in your personal life? We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). So I did.

Savvy Week in Review - February 18

Savvy B2B Marketing

How to Make Your Company Blog Connect Like a Personal Blog - by @skooloflife via @markwschaefer I loved this just for the opening cartoon. It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. It's amazing how much lighter and inspired it you can make you feel! Classic. Those naughty Facebook people.

Getting Personal with Customer References: Matchmaking that Works

Savvy B2B Marketing

We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Let the matchmaking begin!

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

There is a certain sense of personal satisfaction in knowing you are “beating the competition.” Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. mean, take a look at the screen grab below. Life’s pretty good if you’re the blue line, right? Hint: probably not).

How to Write Copy that Reads Like a Bestseller

Savvy B2B Marketing

Think about the different characters and what their personalities, motivations, and style are like. Act 3: The protagonist resolves the problem and comes out a wiser/kinder/happier person. Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer?

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Unless I'm replying directly to a person (“Hey, What are you doing right now?”), FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. If social is all about the conversation, make sure you're talking about a topic that matters to your audience.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? The rise of social media has made crowdsourcing all the rage. But wrangling all those opinions can be a bit tricky. This week the Savvy Sisters share their best tips for crowdsourcing the pros - like a pro! Heather. Ask for a little - Get A Lot! Wendy. Jamie. Manners Matter.

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Savvy Speaks: Top Tips for Conducting B2B Interviews

Savvy B2B Marketing

Inject personality into your interviews. However, above and beyond that, I suggest that you think of a question or two that will pull out some personality from the person you are interviewing. If you get in the habit of asking at least “fun” question, your readers be more apt to read the interview, and it will make it more fun for the person being interviewed.

Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0

Savvy B2B Marketing

How to use buyer knowledge to scale the power of personalization. I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. feel badly that all the Savvy Readers weren't able to be in the audience and hear her presentation. Why every impression counts - from beginning to end.

What I will tell my kids about jobs

Savvy B2B Marketing

Your spouse was chosen because at one point that was the person you thought you couldn't live without. Trying to dull your life pain with drugs and alcohol is an insult to every person who was not able to wake up this morning. In his essay How will you measure your life? Third, how can I be sure I’ll stay out of jail? good life? think not. Also not such a good life.

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B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

Related posts: Personality: The Missing Ingredient in B2B Marketing Today. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. Looking for more reasons to produce videos?

Video 49

Savvy Speaks: Google Plus What?

Savvy B2B Marketing

feel personally maxed out with my existing social platforms, and - despite the proliferation of +1 icons across the web - I'm not sure whether the activity is creating incremental traffic or merely giving people another platform on which to publish the same content. " You may have noticed all those little "+1" symbols suddenly floating around the internet lately. Jamie.

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

like that everything Joe is working on comes from a person, not simply Eloqua. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have ! Be human.

Savvy Speaks: Content Marketing Mistakes to Avoid

Savvy B2B Marketing

Making people register first is like asking for the goodnight kiss at the beginning of the date. I am not sure I even like you yet and you want to get personal? Listening well to your audience so you can understand their needs and then delivering quality content that meets that need and goes above and beyond with value, presentation, and personality. Not having a plan. Heather. Jamie.

Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

By using this framework every time you begin planning a lead nurturing program and communicating it out to your team, you’ll find it easier to communicate with the right person at the right time with the right message – which is the goal of a well designed lead nurturing campaign. Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program.

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Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

How is your audience engaging - what are they saying, how are they saying it, what is their personality? Step 3: Use the trends and patterns you see in your analysis to create personas that clearly identify yuor target's personality, interests, desires, needs, pain points, etc. Marketing is all about knowing your customers – but how do you get this data? This week the Savvy Sisters reveal their tips and methods for finding out those nitty gritty details that make sales. Heather. Because my whole career has been in B2B I can't stress knowing the customer enough!

Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets

Savvy B2B Marketing

It's human nature to take a negative comment personally. Unless the troll has crossed my personal line of decorum (yours may be different - we all have different tipping points), I will thank him (or her) for sharing her thoughts. Blog comments. Most business bloggers would simply like more of them, but be careful what you wish for. Heather. Model the behavior you want to see!

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Savvy Speaks: Top Tips for Copy that SELLS

Savvy B2B Marketing

We all want to be told a compelling story, complete with a beginning, middle, and an ending that touches us on a personal level commanding us to react. As a marketing professional, we're sure you have a lot of tricks and best practices up your sleeve. This week we asked ourselves to dig deep and come up with the ONE tip that makes B2B copy that really works for our clients. Stephanie.