Savvy B2B Marketing

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. To do this, content not only has to be educational, entertaining and persuasive: it has to be truly personal so that it connects and flows like dynamic face-to-face conversations. Personal connection. Understanding. Serving. Back-and-forth dialog. Q&A.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Small community events are happening all the time and give you a chance to make personal, local, face-to-face connections. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Are you putting your campaign out at the right moment, in front of the right person and with the right message? Validated and well-managed data should be a top priority so your message lands in front of the right person. 4. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Effective B2B lead generation requires strategic planning and persistent monitoring.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” believe the answer is Personality. What is personality? There is no roadmap to personality, but you can learn from some good examples.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Some of them thought it was a personal message and replied to let me know they were actually too busy to accept referrals. Unfortunately, I’m sure there are some folks (people who don’t know me personally, but who were kind enough to connect with me on LinkedIn) who received the message and thought, “What a jerk.” Confession. unwittingly became a spammer.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

This may sound like overkill, but having this person focused on titles has been a great help. Traffic and social sharing have increased -- and this person is a key part of the team in 2013. Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

Why did this person come to your stand? These cards still need the same information on them, but the process can be speeded up by attaching the prospective lead’s business card to record personal details. If it all possible, the person they originally talked to should make the call or send the email, as they already have a connection with the prospect. Lead score.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Fortunately, a few days trolling Twitter and LinkedIn let me eavesdrop on conversations within each group, and even gave me a feel (courtesy of those Twitter profiles that combine business and personal interests) whether each group mountain bikes in their spare time or watches Masterpiece Classic. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Irrelevant?

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

What I will tell my kids about jobs

Savvy B2B Marketing

Your spouse was chosen because at one point that was the person you thought you couldn't live without. Trying to dull your life pain with drugs and alcohol is an insult to every person who was not able to wake up this morning. In his essay How will you measure your life? Third, how can I be sure I’ll stay out of jail? good life? think not. Also not such a good life.

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Be human. Your customers will thank you.

Savvy B2B Marketing

We “like” a person or a product or a brand “just because.” Take the time to source interesting images that speak to the personality and philosophy of your brand. Share other people’s content, share non-business content, don’t be afraid to show your personal side. Your brand needs to be human, too. ” of a brand. Talk like a human being.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Passion: While stats and facts have their place in a white paper, elicit an emotional response by working in a story about a real person, perhaps when you highlight how other companies have successfully attained their goals or surmounted obstacles. And for fun, take this free personality test created by Sally Hogshead to understand your unique combination of personality strengths

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Be professional about it, but share some of your personality. It’s okay to add some personality with your photo too. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. It’s time to come out of you shell. Use the Search Function. Comment.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Personalized Content Marketing Assessment for B2B Marketers

Savvy B2B Marketing

This week, the Content Marketing Institute (where I work) launched a new B2B Content Marketing Assessment developed by Alinean. I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. Do you ever wonder how your content marketing efforts compare to our peers? Are you spending more or less?

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Whether a prospect is reading your home page or an error message, they should have a sense of your brand personality and proposition. Keep them simple and clear (don’t try to cram fourteen calls to action in one E-mail), but write them with care using the right messaging and some personality. The devil is in the details. One rotten apple ruins the crop.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Related posts: Personality: The Missing Ingredient in B2B Marketing Today. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. Looking for more reasons to produce videos?

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

There is a certain sense of personal satisfaction in knowing you are “beating the competition.” Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. mean, take a look at the screen grab below. Life’s pretty good if you’re the blue line, right? Hint: probably not).

Content Strategy for Marketing

personality through voice or tone. such as personalization. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. Content to.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

Implication: Transfer your webcast content to print and in-person events in other countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects. In it, the media company reveals global media consumption trends.

Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

We have all been engaged in the sales process where there is that one person who seems to have amnesia and needs to be “reminded” before each step in the process why you are meeting and what you are trying to accomplish. I have always been someone who leaped before I looked. Impulsive, I believe is the word my teachers wrote on my report cards. The Subject Matter Expert.

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Savvy Wrap Up: July 29

Savvy B2B Marketing

Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week! Tread lightly, brands.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Savvy Toolkit: FOCUS network

Savvy B2B Marketing

Focus Events are built around Expert speakers and provide attendees with an opportunity to personally interact with Experts. Coming up next Thursday, June 16th, Savvy Sister Jamie will be part of a four-person roundtable, The Secrets to Webinar Success. I know what you're thinking, "Great, ANOTHER business network - just what I need." Be sure to look us up

Hog-tieing Social Media

Savvy B2B Marketing

lost almost two days of work on the death of a man whom I admired greatly but whom I didn't personally know. After all, when I die, I want to be remembered as a writer, a productive writer, and not as a person who was incredibly proficient at Social Media. Something has got to change. start everyday with the best of intentions. After about an hour or so I then turn to Facebook.

Getting Personal with Customer References: Matchmaking that Works

Savvy B2B Marketing

We recommend getting your prospects up close and personal with your reference customers. One-on-one phone calls and even in person meetings between perfectly matched customers and prospects are the most compelling sales tools in your arsenal. We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Let the matchmaking begin!

How Can We Perfect Social Media?

Savvy B2B Marketing

No perfect person, no perfect social network. What is missing from social media in your personal life? We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). So I did.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Savvy Week in Review - February 18

Savvy B2B Marketing

How to Make Your Company Blog Connect Like a Personal Blog - by @skooloflife via @markwschaefer I loved this just for the opening cartoon. It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. It's amazing how much lighter and inspired it you can make you feel! Classic. Those naughty Facebook people.

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

like that everything Joe is working on comes from a person, not simply Eloqua. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have ! Be human.

How to Write Copy that Reads Like a Bestseller

Savvy B2B Marketing

Think about the different characters and what their personalities, motivations, and style are like. Act 3: The protagonist resolves the problem and comes out a wiser/kinder/happier person. Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer?

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Unless I'm replying directly to a person (“Hey, What are you doing right now?”), FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. If social is all about the conversation, make sure you're talking about a topic that matters to your audience.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? The rise of social media has made crowdsourcing all the rage. But wrangling all those opinions can be a bit tricky. This week the Savvy Sisters share their best tips for crowdsourcing the pros - like a pro! Heather. Ask for a little - Get A Lot! Wendy. Jamie. Manners Matter.

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