Usually the person doesn’t know what the newsletter content will or should be, the publishing frequency, whether or not he or she wants to use segmented lists, etc., marcom professional should know how to communicate well, of course, but this person needs to understand a whole other set of skills – as you and others pointed out in your follow-up post to my post. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. MORE >>

Many of our clients have found success with an ongoing combination of very targeted and personalized phone conversations, emails, direct mail and even event invitations [for webcasts, etc.]. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. What is the truth behind web inquiry management? They can. MORE >>

All you have to do is get the right message to the right person at the right time. Interested in learning more about B2B marketing automation and how it may benefit your company? Then do not miss this complimentary, 90-minute breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently boost sales. What B2B marketing automation is all about, and why you should care. Date: June 29th. MORE >>

All you have to do is get the right message to the right person at the right time. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? Then don't miss this complimentary two-hour breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently use marketing to boost sales. Boston/Waltham New York City. Increase your ROI. MORE >>

Yes, marketers are making lots of calls to lots of prospect companies, trying to convince them to agree to an in-person meeting. Absent the prerequisites, bad things almost always happen: The prospect refuses an in-person meeting, viewing it not as a valuable event, but rather as a vendor-centric pitch or a geographically motivated (“our rep will be in your area&# ) drop-in. The sales person shows up but the prospect is not available or not even there! My guest today is Michael A. Brown. Michael, first off, I know you hate to use the word “telemarketing.&# MORE >>