| | | Sales Lead Dynamics | | Personalization | 47 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD DYNAMICS AUGUST 23, 2011 Networking is a Two Way Street If one person does all the giving and the other does all the taking, it will be a short lived relationship. It burnishes your reputation as the “Go to Person” in your field. “Networking isn’t selling, marketing, or cold calling. It’s the development and maintenance of mutually valuable relationships. Don’t mix these things up.”. Scott Ginsberg , author of “Hello, My Name is Scott”. | SALES LEAD DYNAMICS JANUARY 25, 2011 Prospecting Is a Marathon, Not a Sprint. Day 60: Send personal invitation from selling professional to forthcoming seminar. Day 80: Mail case study and personalized letter of transmittal. Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails. And forget about a return call. If they’ve never heard of you, they don’t know what you offer. Drip, Drip, Drip………. | | | | | | | SALES LEAD DYNAMICS JANUARY 13, 2011 Your Business Has Changed. Adapt To The New World According to Mike , “Much of what makes a good consultant makes a good sales person. It’s 2006. Your R & R (Repeat & Referral) business is flowing in. You’ve got more work than you can handle. Life is good. Fast forward to 2009. Your clients are gone. Your sales pipeline is empty. Your competitors are everywhere. Life is, well, not so good. Now it’s 2011. Life is (a little) better. | SALES LEAD DYNAMICS JANUARY 4, 2011 The Phone Has Stopped Ringing. Now What? Person’s Name. When times were good, many successful professionals didn’t need a well defined niche. All their business came via “R & R” (Repeat and Referral). They relied on their reputations and connections. The The phone rang. Business flowed in. Then, the phone stopped ringing. This has left many professionals floundering. They have no target market. They have no clear message. | SALES LEAD DYNAMICS NOVEMBER 17, 2010 Specialize. You’ll Grow Faster. The book quotes a buyer “ Offer me a personalized understanding of my situation with no high pressure sales calls.” . Do you want to you want to grow nine times faster and be 50% more profitable than your competitors, and still spend less on marketing? I thought so. In that case, Lee Frederiksen and Aaron Taylor have one word for you: Specialize. This clearly differentiates them. | SALES LEAD DYNAMICS OCTOBER 28, 2010 To Stay Visible: Be Understandable, Be Memorable, Be Credible You can showcase your expertise and you can show that you understand the person’s issues. Offer to come by the person’s office. The personal touch counts. Comment on the person’s blog directly. Day 60 : Send personal invitation from selling professional to forthcoming seminar. Day 80 : Mail case study and personalized letter of transmittal. Be a Resource. | | | | | | | | | -
SALES LEAD DYNAMICS | TUESDAY, JUNE 29, 2010 Ka Ching! Making LinkedIn Pay He must (a) know the person and (b) believe that there could be a mutually beneficial relationship. The Chilean Connection – As a personal gesture, Marc contacted a long lost Chilean business colleague after the earthquake there. That person is now a potential source of business. He got a response and connected with that person at the event. Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Using it to make money is better. Marc Halpert can show you how. . Meet Mister LinkedIn. He now has over 700 direct connections. MORE >> -
SALES LEAD DYNAMICS | TUESDAY, DECEMBER 14, 2010 A Referral is a Gift. Be Thankful. If you think Fred and Sue might enjoy meeting, contact each person first. It was Christmas Day. We were at a friend’s house. The friend gave my then five-year-old son, Jay, a gift. asked Jay “Now, what do you say when someone gives you a present?” His response: “ What’s next ?”. He was supposed to say “ Thank you ,” of course. But you can forgive a five-year-old. Kids have a lot to learn. So do some adults. Referral recipients often act like five-year-olds. They don’t know how to say “Thank you.”. speak from experience. She correctly criticized me for my oversight. learned something. MORE >> -
SALES LEAD DYNAMICS | THURSDAY, JANUARY 31, 2013 Queen of her Niche Full disclosure: Lynne is a real person. It shows how Lynne effectively mixes the business and the personal aspects of women’s lives. Her topics range from organizing personal finances to long-term care. It aims to reach readers on a personal level. It’s personal. Lynne Smith personifies the term “perpetual motion” She has a breathtaking array of business development activities. She networks. She writes. She speaks. She coaches. She volunteers. But Lynne is not a hamster on a wheel, running faster and faster but going nowhere. brand. MORE >> -
SALES LEAD DYNAMICS | WEDNESDAY, NOVEMBER 10, 2010 Are You Serving Your Prospects Nothing But Plain Vanilla? Where possible, give your people a little personality. “ … we strive to perform with excellence, while providing the most comprehensive service possible”. With such a spirit of collaboration present here, we know we can ……deliver exceptional service that is truly value-added. “ . We provide our clients with the highest quality … services, in a manner consistent with their objectives and cost concerns. “. We represent our clients with loyalty, zeal and professionalism. We are committed to providing our clients the highest level of customer service”’. Anyone can make those claims. MORE >> -
SALES LEAD DYNAMICS | TUESDAY, APRIL 5, 2011 Publish or Perish. Become a Thought Leader.or Else That’s differentiated him from other employment attorneys while enriching his personal network and opening up new business opportunities’. In academia, it’s “publish or perish.” It’s getting that way in professional services, too. Thought leadership” (a.k.a. marketing your expertise via writing and speaking) is probably the best way to find new clients. But it’s not just a great marketing tool. It’s becoming a necessity. Prospects rely on thought leadership to determine your credibility and distinguish you from competitors. If you don’t publish, will they consider you? MORE >>
- Don’t Baffle your Prospects with “Corporate-speak.” SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 18, 2010
- 13 Ways to Get More Business SALES LEAD DYNAMICS | TUESDAY, JUNE 26, 2012
- RoAne’s Law of Networking: Schmooze or Lose SALES LEAD DYNAMICS | WEDNESDAY, OCTOBER 6, 2010
- Don’t Just Show Up. Follow Up. SALES LEAD DYNAMICS | TUESDAY, FEBRUARY 26, 2013
- Referrals: Give Before You Get SALES LEAD DYNAMICS | TUESDAY, JANUARY 22, 2013
- Who’s on Your “A” Team? SALES LEAD DYNAMICS | FRIDAY, NOVEMBER 30, 2012
- Nurture Your Prospects. Don’t Drown Them. ……or Starve Them. SALES LEAD DYNAMICS | WEDNESDAY, JULY 28, 2010
- To Get More Referrals, Stay On the Radar Screen SALES LEAD DYNAMICS | WEDNESDAY, SEPTEMBER 29, 2010
- Networking Venues: Fish Where the Fish Are SALES LEAD DYNAMICS | MONDAY, OCTOBER 3, 2011
- Referral Partners Feed Each Other. Find Some. SALES LEAD DYNAMICS | MONDAY, JULY 25, 2011
- Do You Sell Perfume or Do You Sell Hope? SALES LEAD DYNAMICS | WEDNESDAY, SEPTEMBER 22, 2010
- Use P.O.T.S. to Connect with More Prospects SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 4, 2010
- Sharpen Your Message: Offer Proof, Not Platitudes SALES LEAD DYNAMICS | WEDNESDAY, JULY 14, 2010
- Reach Prospects Via The Back Door, Not The Front. SALES LEAD DYNAMICS | WEDNESDAY, FEBRUARY 23, 2011
- Are Your Sales Cycles Like “Groundhog Day?” SALES LEAD DYNAMICS | WEDNESDAY, FEBRUARY 16, 2011
- Are You Demand Driven or Driving Demand? SALES LEAD DYNAMICS | FRIDAY, SEPTEMBER 7, 2012
- Don’t Be A Digital Lemming. Send Your Prospects Letters, Not Emails. SALES LEAD DYNAMICS | WEDNESDAY, FEBRUARY 2, 2011
- Don’t Turn Your Elevator “Speech” into a Commercial SALES LEAD DYNAMICS | WEDNESDAY, JULY 21, 2010
- Get the Most Out of That First Networking Meeting SALES LEAD DYNAMICS | THURSDAY, AUGUST 4, 2011
- The First Networking Meeting: Schmooze or Lose SALES LEAD DYNAMICS | FRIDAY, MAY 13, 2011
- You Found Your Niche. Now, Craft Your Message. SALES LEAD DYNAMICS | THURSDAY, MARCH 22, 2012
- Find Your Niche! SALES LEAD DYNAMICS | FRIDAY, MARCH 9, 2012
- Hate Cold Calling? You May Not Have a Choice. SALES LEAD DYNAMICS | WEDNESDAY, JUNE 9, 2010
- Seven Rules for Effective Networking SALES LEAD DYNAMICS | MONDAY, NOVEMBER 28, 2011
- Find Your Niche! SALES LEAD DYNAMICS | FRIDAY, MARCH 9, 2012
- You Found Your Niche. Now, Craft Your Message. SALES LEAD DYNAMICS | THURSDAY, MARCH 22, 2012
- Business Development Survey SALES LEAD DYNAMICS | THURSDAY, APRIL 26, 2012
- Business Development Survey SALES LEAD DYNAMICS | THURSDAY, APRIL 26, 2012
- Networking Venues: Fish Where the Fish Are SALES LEAD DYNAMICS | MONDAY, OCTOBER 3, 2011
- Seven Rules for Effective Networking SALES LEAD DYNAMICS | MONDAY, NOVEMBER 28, 2011
- Find Your Niche! SALES LEAD DYNAMICS | FRIDAY, MARCH 9, 2012
- You Found Your Niche. Now, Craft Your Message. SALES LEAD DYNAMICS | THURSDAY, MARCH 22, 2012
- Seven Rules for Effective Networking SALES LEAD DYNAMICS | MONDAY, NOVEMBER 28, 2011
- It’s Not an Elevator “Pitch.” It’s a Stairway “Conversation” SALES LEAD DYNAMICS | MONDAY, MARCH 28, 2011
- Are You a Thought Leader? No, You’re a Guru. SALES LEAD DYNAMICS | WEDNESDAY, APRIL 14, 2010
- Referrals: Give Before You Get SALES LEAD DYNAMICS | WEDNESDAY, APRIL 21, 2010
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