| | | Sales Challenger | | Personalization | 75 articles |
| Page 1 of 1 | Previous | Next | SALES CHALLENGER AUGUST 13, 2012 The Secret to Social Selling The secret behind any online use though, isn’t really a secret: people sell to people and behind any successful Social Selling effort is a real person who is authentic in their interactions. If you aren’t reflected as a person it will be hard to connect to (and sell to) other people. But how do corporations proceed without a developed social selling strategy? | SALES CHALLENGER NOVEMBER 8, 2011 What Makes a World-Class Sales Organization Tick? This is partly a matter of personality, but mostly it’s a matter of needing to continuously adapt to changes in what customers want and how the competition responds. Salespeople are famously competitive and they’re often looking to improve upon how things are being done. This means that the frontier of practice in sales organizations constantly changes and that the bar is raised every year. | | | | | | | SALES CHALLENGER FEBRUARY 20, 2012 Marketing Automation: What It Means for Sales Sure, you can forward white papers to potential leads, but there is a difference between delivering ideas via online articles and having a face-to-face dialogue where you share new insights, industry trends and personalized stories with a prospect. You may have heard the increasing buzz from your marketing department about “IMA”, or “inbound marketing automation.” And why all the hype? . | SALES CHALLENGER OCTOBER 9, 2012 The Single Most Important Question for the Challenger Sale Inside that blue arrow, more than anything else, the customer is doing on their own the very things we’ve been training reps for years to do with them in person. Here at CEB’s Sales Executive Council we are both excited and humbled by the global excitement for our research profiled in The Challenger Sale. Is the Challenger approach really all that new? In many ways, no. Certainly not. | SALES CHALLENGER SEPTEMBER 9, 2012 Are Your Reps’ Personal Brands Visible Online? Should we really enable them to build their own personal brand? couple email exchanges later, and that “expert” whom you’ve never met has now opted in to your personal network. . And in the social world, more than anything else, that filter is a recommendation from a person we trust —someone who’s demonstrated good judgment in the past in passing along information. | SALES CHALLENGER DECEMBER 11, 2012 The Last 5 Trends Every Sales Exec Should Know for 2013 Personal rep branding is embraced. While individual reps are starting to embody social selling, organizations are apprehensive to embrace the notion that reps can, and even should, have their own personal brand in their markets. In late November, we released the first five trends of our annual “10 Trends” blog post. Thanks for sharing those as extensively as you did! Why not? | | | | | | | | | -
SALES CHALLENGER | WEDNESDAY, JUNE 27, 2012 6 Coaching Pitfalls to Avoid To ensure time spent coaching is beneficial for sellers, managers must customize feedback to a seller’s unique needs and learning preferences, while simultaneously considering seller personality and response to constructive criticism. Rapidly changing customer behaviors and expectations, coupled with increasing competition, is making it difficult for reps to close deals, often driving sales organizations to re-examine ways to boost sales. That’s because the progressively complex sales environment is pushing sellers to develop new skills. The answer – maybe not. MORE >> -
SALES CHALLENGER | TUESDAY, MARCH 12, 2013 How Not to Lose a Lead In fact, we found that the best salespeople don’t rely on Marketing at all for leads, instead use their own social networks and personal brands for lead generation. A successful sale often starts with a well-qualified lead. But, that’s only half the story. What’s equally important is the salesperson that nurtures and closes that lead. Because, we all know even a well-qualified lead in the hands of a salesperson that cannot engage the customer is as good as no lead. Even high performers are prone to losing leads, making this more than just about having the right skills. MORE >> -
SALES CHALLENGER | TUESDAY, JULY 17, 2012 The Cost of a Failed Sales Manager? $4 Million… Personally, I believe this is such an undervalued positive benefit, so important in changing a sales culture with a “only way is up” mentality — Super Sellers have just as much prestige within the company as do managers. A member recently shared with me that they’ve estimated the average cost of a single failed sales manager to hover around $4 million, calculating all the direct and indirect costs of lost productivity, attrition or poor team engagement and lackluster customer experience, not to mention recruitment, salary and training costs. MORE >> -
SALES CHALLENGER | TUESDAY, AUGUST 16, 2011 What Golf Can Teach You About Sales Metrics It’s just like a sales person, ultimately the need to hit their goal.”. But, there are a lot of components that go into a sales person being able to hit their quota. Let’s face it—it’s hard to get sales metrics right. Not only is it important to measure the right metrics so that you have an accurate picture of how your sales force is performing, but you also need to get your sales people to care enough about metrics to use them. After all, it’s not unusual for reps to look at a dashboard packed with data and say, “OK, what am I supposed to do with this?” MORE >> -
SALES CHALLENGER | TUESDAY, JANUARY 29, 2013 3 Customer Contacts Reps Must Engage If that customer can’t answer, well, as a salesperson, give them that information (so, here’s what an operations person likely cares about based on my experience, X, Y & Z), or, if you don’t know, have them go talk to their operations folks to figure it out. Give It seems that star reps have recognized something that their average-performing peers have not: the most accessible customer contacts, the ones that will always pick up the phone and talk to you, rarely have the influence or ability to build the internal consensus required to get a deal done. Teachers. Now what?”. Skeptics. MORE >>
- Give Your Reps a LinkedIn Profile ‘Facelift’ SALES CHALLENGER | TUESDAY, MAY 8, 2012
- How NOT to Use Social Media SALES CHALLENGER | TUESDAY, NOVEMBER 27, 2012
- The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More… SALES CHALLENGER | TUESDAY, AUGUST 2, 2011
- Are Digital Sales Tools Replacing Pharma Reps? SALES CHALLENGER | FRIDAY, AUGUST 12, 2011
- The ‘Just Add Water’ Approach to Social Media SALES CHALLENGER | MONDAY, JULY 16, 2012
- How to Maximize Your New Hire’s Potential SALES CHALLENGER | TUESDAY, OCTOBER 30, 2012
- Social Media- The Future of Sales? SALES CHALLENGER | WEDNESDAY, APRIL 11, 2012
- iPads® and Tablets: Personal Toys or Sales Tools? SALES CHALLENGER | TUESDAY, SEPTEMBER 13, 2011
- Revolutionizing Social Selling the IBM Way SALES CHALLENGER | TUESDAY, OCTOBER 16, 2012
- Does Challenger Confuse Marketing with Sales? SALES CHALLENGER | MONDAY, SEPTEMBER 24, 2012
- Why Your Customers Don’t Care SALES CHALLENGER | TUESDAY, APRIL 2, 2013
- Moneyball for Sales? SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
- Are Your Sales People in the Right Roles? SALES CHALLENGER | TUESDAY, AUGUST 21, 2012
- Are Your Reps Social Media Stars? SALES CHALLENGER | SUNDAY, SEPTEMBER 9, 2012
- Avoiding the Million-Dollar Hiring Mistake SALES CHALLENGER | WEDNESDAY, APRIL 18, 2012
- Are Lone Wolf Sales Reps Right for Your Organization? SALES CHALLENGER | WEDNESDAY, MARCH 7, 2012
- Making Remote Coaching Work SALES CHALLENGER | TUESDAY, AUGUST 14, 2012
- The Path to Finding Mobilizers SALES CHALLENGER | TUESDAY, OCTOBER 23, 2012
- Does Challenger Confuse Marketing with Sales? SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
- 4 Onboarding Pitfalls to Avoid SALES CHALLENGER | TUESDAY, APRIL 17, 2012
- 4 Ways to Make or Break Rep Credibility SALES CHALLENGER | WEDNESDAY, MARCH 28, 2012
- Do Account Planning WITH Your Customers, Not TO Your Customers SALES CHALLENGER | TUESDAY, DECEMBER 6, 2011
- Who Reps Really Listen to SALES CHALLENGER | TUESDAY, FEBRUARY 19, 2013
- Getting Commercial Insight Right SALES CHALLENGER | SUNDAY, NOVEMBER 18, 2012
- 5 Tips to Get the Most from Salesforce Chatter SALES CHALLENGER | MONDAY, JULY 25, 2011
- 6 Ways To Be More Influential SALES CHALLENGER | TUESDAY, MARCH 15, 2011
- The Most Annoying Corporate Buzzwords SALES CHALLENGER | TUESDAY, AUGUST 28, 2012
- Be a Starfish, Not a Spider SALES CHALLENGER | MONDAY, NOVEMBER 5, 2012
- Brothers in Arms: The SEC and Neil Rackham SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
- 3 Things Reps Love, and Hate, About iPads SALES CHALLENGER | TUESDAY, JUNE 28, 2011
- Targeting the Decision Maker Is Not Always a Worthy Cause SALES CHALLENGER | TUESDAY, OCTOBER 11, 2011
- Are You a Leader? SALES CHALLENGER | TUESDAY, JANUARY 8, 2013
- Development Dollars (Needlessly) Down the Drain SALES CHALLENGER | MONDAY, OCTOBER 22, 2012
- What Salespeople Should Read This Summer SALES CHALLENGER | THURSDAY, JULY 7, 2011
- The Official SEC Guide to Office Fantasy Football SALES CHALLENGER | MONDAY, OCTOBER 8, 2012
- Getting in Early: European Perspectives SALES CHALLENGER | MONDAY, JULY 30, 2012
- You’re Sending Reps to Chase Unicorns SALES CHALLENGER | TUESDAY, MAY 17, 2011
- The End of the Elevator Pitch? SALES CHALLENGER | TUESDAY, MAY 24, 2011
- Member Spotlight: How Does “Challenger” Translate Globally? SALES CHALLENGER | TUESDAY, NOVEMBER 22, 2011
- EU Reflections on a Rewritten Playbook SALES CHALLENGER | MONDAY, OCTOBER 24, 2011
- Surprise! You’re Not on the Same Page as Your Customers SALES CHALLENGER | TUESDAY, MARCH 22, 2011
- Moving Beyond Price (Part 2) SALES CHALLENGER | TUESDAY, APRIL 5, 2011
- Moving Customer Conversations Beyond Price (Part 3) SALES CHALLENGER | WEDNESDAY, APRIL 13, 2011
- Teaching Customers in 20 Seconds or Less SALES CHALLENGER | TUESDAY, JULY 12, 2011
- 4 Ways to Tackle Change Management SALES CHALLENGER | WEDNESDAY, FEBRUARY 15, 2012
- Getting Personal with Customers SALES CHALLENGER | FRIDAY, NOVEMBER 9, 2012
- Getting Personal with Consumers SALES CHALLENGER | TUESDAY, NOVEMBER 13, 2012
- How To Be a More Influential Manager SALES CHALLENGER | TUESDAY, MAY 3, 2011
- 8 Ways to Develop an Agile Marketing Team SALES CHALLENGER | FRIDAY, SEPTEMBER 16, 2011
- Teaching Your Way to Greater Channel Partner Mindshare SALES CHALLENGER | MONDAY, NOVEMBER 7, 2011
- The Funniest Customer Service Spoofs SALES CHALLENGER | FRIDAY, JUNE 17, 2011
- Be a Starfish, Not a Spider SALES CHALLENGER | MONDAY, NOVEMBER 5, 2012
- Getting Commercial Insight Right SALES CHALLENGER | MONDAY, NOVEMBER 19, 2012
- 9 Must-Have Travel Apps For Your Phone SALES CHALLENGER | MONDAY, JUNE 18, 2012
- Deciphering Today’s Alphabet Soup SALES CHALLENGER | FRIDAY, MARCH 11, 2011
- The 3 Keys of Team-Based Selling SALES CHALLENGER | WEDNESDAY, JUNE 8, 2011
- 4 Tips For Running Effective Interviews SALES CHALLENGER | MONDAY, MARCH 28, 2011
- Wondering How to Deploy Inside Sales? Ask Your Customers. SALES CHALLENGER | TUESDAY, MAY 17, 2011
- The Top 10 Super Bowl Ads of All Time SALES CHALLENGER | MONDAY, JANUARY 30, 2012
- Development Dollars (Needlessly) Down the Drain SALES CHALLENGER | THURSDAY, NOVEMBER 1, 2012
- Improving Offshore Vendor Relations: See How Panasonic Did It SALES CHALLENGER | TUESDAY, NOVEMBER 6, 2012
- Is Your Reps’ Personal Brand Visible Online? SALES CHALLENGER | SUNDAY, SEPTEMBER 9, 2012
- New Year’s Resolution: Eliminate THIS PHRASE From Your Vocabulary! SALES CHALLENGER | TUESDAY, JANUARY 17, 2012
- ‘Big Data’ – a Big Impact for Sales? SALES CHALLENGER | FRIDAY, JUNE 24, 2011
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