| | | Reputation to Revenue | |  Personalization | 7 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE OCTOBER 25, 2010  Is sales enablement dead? They have extremely smart and sophisticated teams that know far more about what they need than any sales person. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. We know that crafting custom solutions is essential if we're going to avoid fighting over discounts with procurement folks on the other side of the table. | REPUTATION TO REVENUE APRIL 4, 2011  B2B marketing as media: Six ways to think like an editor Personally, I get tired of all the year-end predictions real fast, and I think most of the instant analysis of what some new thing means are a waste of time (e.g., B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., Who's In, Who's Out. | | | | | |
| REPUTATION TO REVENUE MARCH 25, 2011  B2B ads worth spreading Super Bowl marketers, among others, have always tried to get people to seek out and pass along their creative flourishes ( Apple's 1984 Macintosh ad is still my personal favorite). The always interesting TED announced the winners in an intriguing new competition the other day: Ads Worth Spreading. It wasn't an original idea. So what's the B2B connection? Am I setting the bar too high? | REPUTATION TO REVENUE APRIL 17, 2009 Learning from Gen Y Personal Utility Drives Adoption. Personal Utility: What's in it for me? You've got to pay attention to my personal-professional agenda as well as my company's. Brands: Personal and peer experience is what matters; I could care less about your carefully crafted messages and materials. MediaPost , one of my favorite sources. launched a new blog recently, Engage: Gen Y , and the first few posts are already capturing my attention. Today's post suggested five simple rules for "snagging consumer 2.0" The rules are these: Authenticity Trumps Celebrity. No hype allowed. | REPUTATION TO REVENUE MAY 4, 2009  Put everyone in marketing? Yes, and with a social spin Perhaps a personal note or a phone call to provide news or ask questions." Harvard management guru Rosabeth Moss Kanter last week suggested: "In a Recession, Put Everyone in Marketing." The idea, of course, is that you can't just keep cutting costs endlessly, and your employees are your most important asset. When times are tough, everyone needs to contribute to growth. Great. | REPUTATION TO REVENUE MAY 14, 2009 The new, new marketing: Health tech coalition may point the way The buzz in marketing is all about social media, with Twitter as the flavor of the month and maybe even a tipping point in getting laggard companies to finally take the promise of social media seriously. I'm all for it, of course. Certainly the hype can get tiresome, and there are huge strategy and organizational questions that companies have to face with social media, but I think we're well past the stage of wondering whether there's real gold in those hills. But social media was "new" in marketing five years ago. responses. Yes these are self-serving marketing programs. What do you think? | | | | | | | |
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REPUTATION TO REVENUE | TUESDAY, JUNE 16, 2009  The joy of tweets: Twittering Rocks on Bloomsday
They have registered 54 of the novel's key characters as Twitter users, and Bogost built a software program that tweets their first- person utterances at the correct moments in the chapter. Normally I write about B2B marketing, thought leadership, sustainability, solutions, and other allegedly useful and important things. But sometimes you just have to stop and revel in the joy of sheer creativity. Today, June 16, is Bloomsday , the fabled day in James Joyce's pathbreaking novel Ulysses. For Quite natural." James Joyce Textorized image by maxf. MORE >>
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