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11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Make the tweet personal. Just like in real life, it takes time to get to know a person. More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Think about the unwritten rules of a dinner party. Use their name.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

For now, we’ve been dabbling with the network from a personal use. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. We’ll have to see.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. OK, “So what” , you say, “that’s pretty common.” Any tips to add?

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. Easy Peasy.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

personal website project for my church that I am working on, has really stopped me in my tracks this week. A few months back, I was asked to step in to lead the Communications Team. I was told that meant working with the team (a very talented and passionate group) to make our church website reach a potential new audience. Would you dive in without knowing how deep the water was?

Facebook Scheduled Posts

PWB Marketing Blog

This feature is only available for pages and not personal Timelines. I’m sure it is just as easy to do as it was previously, I simply disagree with the change. Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For some reason though, within this past month, that has changed.

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

What I discovered though is that as part of the process, you are “encouraged” to edit your Google+ page.For my personal reference, that is why I had one of our art directors create a new Social Media branding Infographic. Again. “Upgrades” or changes often mean the creative needs to be edited when branding a social media site like YouTube. What does this mean to me?

Brand 37

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

It’s a great way for businesses to create a more personal interaction with their customers. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search. Social.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. Easy Peasy.

Keep Your Eye on the Ball

PWB Marketing Blog

Personally, I liked the old logo better – it had a lot of equity and was visually unique. Rebranding is ticklish business. There are a myriad of issues and questions to address to achieve success. Do I just update what I have? Do I throw it all out and start over? Is there significant equity in my current brand mark? Do I rename at the same time? Almost immediately, Ross was rebranded.

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

You might consider that LinkedIn might include information specifically business news, Twitter might offer up specials or tight calls-to-action, Facebook might direct your customers to your blog posts, industry information, trends and statistics, and your blog might have a more personalized message.  While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Yes, time is money. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Facebook Ads: Do They Work?

PWB Marketing Blog

The Facebook Page for my personal blog is certainly popular enough, but what would I really offer? There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. ” At first I too was stumped. What did I get you ask? A lot! The

Ads 20

Some Basic Branding “Don’ts”

PWB Marketing Blog

Your personal opinions are just that – yours and personal. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé. Be your brand. Not something you saw on TMZ. Don’t #3: Noise.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

The data is in aggregate and is not personally identifiable. Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. Benefits of Facebook Insights For Websites. You can get age, language, gender, and country.

Definitive Guide to Planning a New Content Initiative

Our goal is to create a personalized, educational, and, most of. personalized, educational, and, most of all, fun experience (content product) for all. content localization and personalization. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.

Is Google Analytics Right For Your Business?

PWB Marketing Blog

Google Analytics aggregates anonymous data and doesn’t reveal any personally identifiable information. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast. When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. The short answer is probably.

First Impression of Google+ for Businesses

PWB Marketing Blog

Google is currently deactivating any personal accounts created that are being used to promote a business. Shrouded in months of secrecy, Google has been slaving away at building a social network, one they hope becomes a real rival to Facebook. Google+ launched in late June as a beta test to some chosen users. The social network is now open to a larger group to anyone that has a Google account. You can sign up here. Google+ is Like Facebook, But Isn’t. We’ve been trying out the new network for a little while now. Our first impressions? That’s good. That’s good, too.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Make sure you are direct in your response, When possible direct a message to each person who has commented, Be honest and sincere with your responses, And most importantly, apologize if you have done something wrong even if it was unintentional! You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. What do you do? Photo courtesy Wikipedia.

Why Discipline is Critical for Successful Demand Generation

PWB Marketing Blog

Sometimes this can be solved structurally, by having both functions report to the same person. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. It dawned on me that a common characteristic was various forms of discipline, so here are some thoughts on the disciplines of successful demand generation. Disciplined Point of View. Look at how it all fits together (or doesn’t) from the customer’s point of view, and in terms of your goal. The Discipline to Work Together. The Discipline to Test.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Three Reasons to Love QR Codes

PWB Marketing Blog

QR codes placed in magazine ads or outdoor billboards make it easy for a person to visit a marketer’s website to get more information. Instead of stopping and typing in a lengthy web address on a tiny smartphone keyboard, a person can simply snap a photo of the QR code and be taken automatically to an online destination. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase.

Internet Trolls

PWB Marketing Blog

Certainly my personal experiences lately may be coloring what I see happening, but as I have commented on posts that I have read, or social media sharing of posts, I have seen more trolling of some to make negative comments. As a blogger we would sometimes get attacked by “anonymous” persons online. It was policy to not allow these personal attacks.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Make sure you are direct in your response, When possible direct a message to each person who has commented, Be honest and sincere with your responses, And most importantly, apologize if you have done something wrong even if it was unintentional! You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. What do you do? Photo courtesy Wikipedia.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Tell that to my Facebook friends, because they have obviously not been privy to that information. I am already considering a personal Facebook blackout until this election is over. So the next time your marketing person mentions that social networks are the perfect place to broadcast what’s new with your company, remember that they can be using social networks in a whole other way. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe! suppose I should be clearer though. Less than 2% are seeking election news from Twitter.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Tell that to my Facebook friends, because they have obviously not been privy to that information. I am already considering a personal Facebook blackout until this election is over. So the next time your marketing person mentions that social networks are the perfect place to broadcast what’s new with your company, remember that they can be using social networks in a whole other way. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe! suppose I should be clearer though. Less than 2% are seeking election news from Twitter.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

In it the author expressed how the death of a famous person reminded him of a book he was reading. An industry expert or industry leader is a great person to comment or quote in the piece. Find persons that are directly tied to the news story. In this article you’ll get a better understanding of newsjacking. Whether unintentional or not, newsjacking is not without risks.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

In it the author expressed how the death of a famous person reminded him of a book he was reading. An industry expert or industry leader is a great person to comment or quote in the piece. Find persons that are directly tied to the news story. In this article you’ll get a better understanding of newsjacking. Whether unintentional or not, newsjacking is not without risks.

New Facebook Admin Changes

PWB Marketing Blog

In posting this way, I still see some personal content, the user can still see their name and profile icon, however when typing in the content field, the update posts as “The Page” (#1). Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. It clearly indicates what Facebook Page being viewed and worked on. We can help.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

New Facebook Admin Changes

PWB Marketing Blog

In posting this way, I still see some personal content, the user can still see their name and profile icon, however when typing in the content field, the update posts as “The Page” (#1). Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. It clearly indicates what Facebook Page being viewed and worked on. We can help.