Sometimes this can be solved structurally, by having both functions report to the same person. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. It dawned on me that a common characteristic was various forms of discipline, so here are some thoughts on the disciplines of successful demand generation. Disciplined Point of View. Look at how it all fits together (or doesn’t) from the customer’s point of view, and in terms of your goal. The Discipline to Work Together. The Discipline to Test. MORE >>

Google Analytics aggregates anonymous data and doesn’t reveal any personally identifiable information. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast. When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. The short answer is probably. MORE >>

Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word. MORE >>

Your personal opinions are just that – yours and personal. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé. That’s really swell that your CFO wanted to wear a gorilla suit. But you look like the most interesting thing you could find to say was to copy someone. Be your brand. Not something you saw on TMZ. Don’t #2: Commenting Excessively on Social Topics. MORE >>

The data is in aggregate and is not personally identifiable. Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. Benefits of Facebook Insights For Websites. Distribution on Facebook – the number of times people viewed a Facebook post that had a link to your website. No, not at this point. MORE >>