PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. He writes about content and social media marketing topics on the Webbiquity blog. Video Transcript.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

It’s about filtering through all the noise that a person encounters online. I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here Content Marketing:  Placing highly on search engines relies on strong content marketing strategy.

PRMM Interview #22 with Meredith Moore on Creative Project Management

PR Meets Marketing

The person needs to understand what it takes to make a logo or brand identity book. It takes an interesting kind of person. On this episode, I interviewed Meredith Moore, a creative professional, on creative project management and how she gets the word out for her charity, Simple Plenty. 00:00:37: QUESTION – What is creative project management?

PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

If a person is reluctant to record a video with you, what have you done to turn them around? My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. In this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. You’ve published over 200 videos in just two years! My advice is simple. Go for it!

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Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

It will never happen at my event

PR Meets Marketing

Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. Let me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. You’ve probably said it to yourself, “It will never happen at my event.” ” For the most part, we will be fortunate to never have to deal with violence at an event. However, a part of me doesn’t believe it.

My top 5 don’ts of LinkedIn

PR Meets Marketing

personally am more apt to accept a LinkedIn invitation to connect than Facebook. When used well, LinkedIn is a powerful business networking community and tool. However, there are some pet peeves I have about LinkedIn. Here are my top 5 don’ts, in no particular order: Sending generic invitations to connect : I’ve received dozens of invitations to connect via LinkedIn. Be bold.

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A Marketing Professional’s Letter to Telemarketers

PR Meets Marketing

It’s funny how many times the person on the other line seems surprised to get me live that they fumble away the precious seconds trying to get the first sentence out of their mouths. via Flickr by Seattle Municipal Archives. Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day. You have quotas to make. Practice. Practice.

The Impact of Boston

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With my husband originating from Boston, there were waves of relief as each person checked in to say they were safe. This past week has transfixed the entire country. From the bombings at the Boston Marathon to the unbelievable climax in Watertown, I’ve been overwhelmed with a mix of emotions. Sadness as I learned about the lives forever changed by this heinous act. Go Red Sox!

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

Optimize Your Tradeshow Presence

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From the person staffing the booth to your key sales person networking the conference show floor, ensure that everyone is consistent on the key messages you want to communicate at the conference. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Announce News. Media Outreach.

Five Ways to Get Hung Up On

PR Meets Marketing

To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Picking up the phone is an act of faith that the person on the other line has something valuable to provide. by dalechumbley via flickr. Be respectful.

Top Three Common Product Demo Mistakes

PR Meets Marketing

Each persona has different needs, for example: User – this person will your product every day. Though this person’s needs are more tactical in nature, she may have a voice in the purchase. Influencer – this person may not use the product or hold the final decision, but her opinion about the product carries weight. One Size Fits All. Practice. Who knows?

Additional Twitter Tricks - Twhirl

PR Meets Marketing

My main difficulty was how to manage more than one account for person and work related tweets. Overall, I am loving Twhirl as a way to manage multiple twitter accounts for personal and business purposes. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. Shorten URLs automatically.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

That person or that group of people will transcend all of those different groups and they look at you look at the customer journey and all the touchpoints that the company has with the customer. We’ll be able to create more personalized experiences. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. Enjoy the Video!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. Balance work with personal : This is a  biggie. Conclusions.

PR Pitching 101: Is Personalization Gone?

PR Meets Marketing

Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it   . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. Andy's response was that this was typical depending on the PR person within Google.  . But this non-personalized approach surprised me.   I was always taught to personalize my pitches.

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

PR Meets Marketing

and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd.  . I’m just amazed at how much Dan has done all by the age of 25!  . Personal Branding – Not Just for Millennials. Me 2.0 is book that highlights Dan’s success in personal branding, providing a blueprint for identifying, creating, and harnessing the key elements of a personal brand. Three Questions for Dan. 1) Your book gives a lot of advice on personal branding. Personal branding is all about the individual.

Multiple Personalities: Balance Between Personal and Work Identities

PR Meets Marketing

My challenge was how to keep my professional and personal personalities separate.   Yes, yes you can say that they are the same but there are reasons to keep them separate. For me, ths is important when   commenting on blogs for personal and company reasons.  . For me, I feel a need to differentiate between when I comment based on my personal perspectives and as an official spokesperson of my company. If I'm commenting personally, I don't use that identifier - just my name, while using my personal email and blog as ways to reach me. What do you think?

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

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There's a second personal announcement. I'm also excited to share that I will keep one foot firmly planted in the land of ramen as a venture advisor to 500 Startups. Tags: Personal Venture Capital Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. Intel Capital is digging in to this area. Of course.

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

Part of Mia’s approach is to interview one person per day (more like a week I believe) and leverage this expanding network to make inroads into the company. Personally, I think she’ll find a position – what do you think? In mid-July, I received an email from Mia Salituro requesting an email interview which is posted here. aspire to work in PR for Ogilvy.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Make sure your use of humor fits with the messages you’re seeking to communicate and the personality of the company you’re cultivating online. You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Wrong. Social media is about engaging your audience.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Personally, the best thing is to ask those on your email lists if they would like to be contacted via Facebook – this way, they opt in for your Facebook communications. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did. Conclusions.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Ok, you’ve identified someone who has the time, but who is that person? Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. What are your objectives? Conclusion.

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

The decisions you make today do have an impact on you professionally and personally down the road. Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. The Ethical Quandary.

The Rehabilitation of Michael Vick’s Image

PR Meets Marketing

To my knowledge, he’s been dressed conservatively with a serious demeanor, further emphasizing that he is not the same person he was 2 years ago. Every Sunday, my husband and I watch 60 Minutes. While most of the stories are reruns this summer, 60 Minutes aired the first public interview with Michael Vick who recently left prison on dog fighting and cruelty charges. Conclusions.

PR Ethics – How far would you take it?

PR Meets Marketing

For me, it comes down to my personal ethics. Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. always argue with him that public relations fills an important role in how company’s present themselves to the public. When he points to how oil, car, pharmaceutical, etc. admit, he does have a point.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Sometimes “Sorry” Is the Best PR

PR Meets Marketing

That said, most mistakes are out of my personal control. By Spud Murphy via Flickr. My apologies – this was a guest post by Alli Gerkman when I was on vacation. That’s the funny thing about blogging. You never know where it’s going to take you. I’m in Sacramento because I organize and run legal conferences around the country–about 24 each year. Indeed.

PMM Interview: Jeff Stai of Twisted Oak Winery

PR Meets Marketing

Jeff is a very personable guy and I think this personality is the key to his winery’s success. Click on the image to play the interview with Jeff Stai, Twisted Oak Winery. As I mentioned in my post about tips for your youtube video , I am experimenting more with the power of video. My inaugural video is with Jeff Stai, Owner of the Twisted Oak Winery. Tweet this on Twitter.

Three Tips for Your YouTube Video

PR Meets Marketing

You may have the best content but if the person is unable to deliver it convincingly and in an engaging way, people may stop the video and go elsewhere.  . The last part is how to distribute your video. I’ve personally defaulted to YouTube and I believe that YouTube is becoming a place for business videos too. Click on the image to play the video. Engaging Spokesperson.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

What has the blogger written in the past, what is the tone and what is the person’s background. would even recommend googling the person to learn about the person’s online reputation. There is a wealth of information on the person’s background. For emails, an added touch is to incorporate something the person has recently written. Check out B.L.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Virtual Edge Summit 2011 – Mobile Comes to Hybrid and Virtual Events

PR Meets Marketing

This post reflects my personal opinions and is not representative of the Virtual Edge Institute or Virtual Edge Summit.   NOTE: I am providing pr/marketing services to the Virtual Edge Summit.

PR 2

What Mistakes Have I Made

PR Meets Marketing

unfortunately don’t know how many people recently downloaded my free eBook on Using Social Media. I can only assume that every person who visited the page also downloaded the book (see image). Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. Why is this a drawback?

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

Tags are chosen informally and personally by the item’s creator or by its viewer, depending on the system.”.  .  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. If you have a webinar, in-person seminar or other gathering that you want to promote, LinkedIn events is a place to promote it.  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Social Networking Sites. LinkedIn Specifics. del.icio.us

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.