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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. He writes about content and social media marketing topics on the Webbiquity blog. Video Transcript.

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PRMM Interview #20: Silvia Pellegrini

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If a person is reluctant to record a video with you, what have you done to turn them around? My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. In this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. You’ve published over 200 videos in just two years! My advice is simple. Go for it!

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5 Must Top Skills for Today’s Marketing Professional

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It’s about filtering through all the noise that a person encounters online. I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here Content Marketing:  Placing highly on search engines relies on strong content marketing strategy.

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Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

This is an issue not related solely to politicians, but any person who presents publicly. When possibly, weave your key points into a relevant story to personalize it for your audience. The last two weeks has been a master class on how to present brilliantly or poorly as that may be. Rather it’s about the power of speaking simply to convey a message. Simplicity. Be direct.

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Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

The 5 W’s of Content Marketing

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It starts with understanding the 5 “W’s” of Content: Who will consume the content I’m creating; What type of content will resonate best with that person; Why are they motivated to seek out my content in the first place; Where will that content be for them to easily find it; so. Via Flickr Leol30. When they are searching or looking for that content, your content is front and center.

Focus.com Quickly and Quietly Builds Expert Network

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NOTE: While I am a listed expert on virtual events and social media, the below represent my own personal opinions and are not reflective of Focus.com’s.    In my blog

It will never happen at my event

PR Meets Marketing

Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. Let me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. You’ve probably said it to yourself, “It will never happen at my event.” ” For the most part, we will be fortunate to never have to deal with violence at an event. However, a part of me doesn’t believe it.

My top 5 don’ts of LinkedIn

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personally am more apt to accept a LinkedIn invitation to connect than Facebook. When used well, LinkedIn is a powerful business networking community and tool. However, there are some pet peeves I have about LinkedIn. Here are my top 5 don’ts, in no particular order: Sending generic invitations to connect : I’ve received dozens of invitations to connect via LinkedIn. Be bold.

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The Impact of Boston

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With my husband originating from Boston, there were waves of relief as each person checked in to say they were safe. This past week has transfixed the entire country. From the bombings at the Boston Marathon to the unbelievable climax in Watertown, I’ve been overwhelmed with a mix of emotions. Sadness as I learned about the lives forever changed by this heinous act. Go Red Sox!

A Marketing Professional’s Letter to Telemarketers

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It’s funny how many times the person on the other line seems surprised to get me live that they fumble away the precious seconds trying to get the first sentence out of their mouths. via Flickr by Seattle Municipal Archives. Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day. You have quotas to make. Practice. Practice.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

PRMM Interview 21 with Scott Lum on content and social media marketing

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That person or that group of people will transcend all of those different groups and they look at you look at the customer journey and all the touchpoints that the company has with the customer. We’ll be able to create more personalized experiences. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. Enjoy the Video!

Five Ways to Get Hung Up On

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To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Here are five sure-fire ways to get the phone hung up on you: Don’t respect the person’s time : Everyone is busy. Picking up the phone is an act of faith that the person on the other line has something valuable to provide. by dalechumbley via flickr. Be respectful.

Optimize Your Tradeshow Presence

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From the person staffing the booth to your key sales person networking the conference show floor, ensure that everyone is consistent on the key messages you want to communicate at the conference. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Announce News. Media Outreach.

Virtual Edge Summit 2011 – Mobile Comes to Hybrid and Virtual Events

PR Meets Marketing

This post reflects my personal opinions and is not representative of the Virtual Edge Institute or Virtual Edge Summit.   NOTE: I am providing pr/marketing services to the Virtual Edge Summit.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Measuring The Cost of Bad or Good Online Reputation

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If you delved into the content of what is being said, how many would say they would 1) hire your company; 2) never work with your company again or 3) are neutral.  . I’m making a huge assumption that each person is a potential customer regardless of their company affiliation and title. If I assumed that each person bought at least one Skittles product that cost $0.75, then the potential value would be $448,500.  . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . efforts? The “formulas”. del.icio.us

Additional Twitter Tricks - Twhirl

PR Meets Marketing

My main difficulty was how to manage more than one account for person and work related tweets. Overall, I am loving Twhirl as a way to manage multiple twitter accounts for personal and business purposes. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. Shorten URLs automatically.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. Balance work with personal : This is a  biggie. Conclusions.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Make sure your use of humor fits with the messages you’re seeking to communicate and the personality of the company you’re cultivating online. You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Wrong. Social media is about engaging your audience.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Email and Event Marketing on Facebook Doesn’t Work

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Personally, the best thing is to ask those on your email lists if they would like to be contacted via Facebook – this way, they opt in for your Facebook communications. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did. Conclusions.

Marketing and Public Relations – Nothing but lies?

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The decisions you make today do have an impact on you professionally and personally down the road. Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. The Ethical Quandary.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

This can include a lead generation manager, training person, event planner, corporate planner and more. If you have a webinar, in-person seminar or other gathering that you want to promote, LinkedIn events is a place to promote it.  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Social Networking Sites. LinkedIn Specifics. del.icio.us

PR Pitching 101: Is Personalization Gone?

PR Meets Marketing

Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it   . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. Andy's response was that this was typical depending on the PR person within Google.  . But this non-personalized approach surprised me.   I was always taught to personalize my pitches.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Keeping Blog Motivation

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The purpose of blogging is PERSONAL !  . While I can’t promise to post often, I can promise that I will try to make my posts more personal. Starting a blog is easy. Getting and maintaining the motivation to post regularly is not. originally started my blog in May 2007 as a way to discuss how PR is an integral part of marketing. thought – I want to be original. del.icio.us

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

LinkedIn is rich with information about a person's background. In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. del.icio.us

I am Joseph Jaffe

PR Meets Marketing

briefly met Susan at the Blogger Social but didn't fully realize that this was the same person behind the Boobs On Ice blog, which chronicles her experiences and recovery. In person events like the Blogger Social provide an opportunity for these bonds to become stronger in person. In early April, my husband and I attended the Blogger Social in New York. The catch? Anyone

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

No – that’s a sign that you are a good networker but not necessarily a good PR person. The things I look for are: Chemistry : Does the person/team have a good rapport with you? Referrals : Who is willing to vouch for the person? Four years ago this month, I left the agency side to move in-house. During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. If you decide to bring in outside PR help, here are five points to consider: Administration.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

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and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd.  . I’m just amazed at how much Dan has done all by the age of 25!  . Personal Branding – Not Just for Millennials. Me 2.0 is book that highlights Dan’s success in personal branding, providing a blueprint for identifying, creating, and harnessing the key elements of a personal brand. Three Questions for Dan. 1) Your book gives a lot of advice on personal branding. Personal branding is all about the individual.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. Friending Reporters and Bloggers: If a reporter or blogger has agreed to be friends with you, the implication is that you’ve created or have an existing personal relationship. Just confirm that the person prefers to receive pitches this way. He or she may want to keep Facebook on a personal level while want “business” correspondence to be received in another format. For me, I’ve added the Twitter app to tie all my external personalities into Facebook.

Off Topic: Alameda House for Rent

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Email for application (each person over 18 years old must complete an application) or call 415-608-0302 for more information. Front of the House. My husband and I just moved and are seeking to rent out our Alameda house. UPDATE: We’ve rented the house. Thanks everyone! While it's a beautiful home, it was too good of a time to purchase another one! Here are the details. bedroom + Bonus room, 1 bathroom Bungalow style home, $2200 per month. Open house will be held on Saturday, June 26, 2008 from 11 am - 1 pm. Other viewings available via appointment. Available immediately.

Multiple Personalities: Balance Between Personal and Work Identities

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My challenge was how to keep my professional and personal personalities separate.   Yes, yes you can say that they are the same but there are reasons to keep them separate. For me, ths is important when   commenting on blogs for personal and company reasons.  . For me, I feel a need to differentiate between when I comment based on my personal perspectives and as an official spokesperson of my company. If I'm commenting personally, I don't use that identifier - just my name, while using my personal email and blog as ways to reach me. What do you think?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

There's a second personal announcement. I'm also excited to share that I will keep one foot firmly planted in the land of ramen as a venture advisor to 500 Startups. Tags: Personal Venture Capital Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. Intel Capital is digging in to this area. Of course.

Networking Newbie Uses Unique Approach to Pursue Dream Job

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Part of Mia’s approach is to interview one person per day (more like a week I believe) and leverage this expanding network to make inroads into the company. Personally, I think she’ll find a position – what do you think? In mid-July, I received an email from Mia Salituro requesting an email interview which is posted here. aspire to work in PR for Ogilvy.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Ok, you’ve identified someone who has the time, but who is that person? Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. What are your objectives? Conclusion.

The Rehabilitation of Michael Vick’s Image

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To my knowledge, he’s been dressed conservatively with a serious demeanor, further emphasizing that he is not the same person he was 2 years ago. Every Sunday, my husband and I watch 60 Minutes. While most of the stories are reruns this summer, 60 Minutes aired the first public interview with Michael Vick who recently left prison on dog fighting and cruelty charges. Conclusions.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

PR Ethics – How far would you take it?

PR Meets Marketing

For me, it comes down to my personal ethics. Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. always argue with him that public relations fills an important role in how company’s present themselves to the public. When he points to how oil, car, pharmaceutical, etc. admit, he does have a point.