Now there will be one decision maker, one person who is in charge, one person who is ultimately responsible for revenues. Who is the Chief Revenue Officer (CRO)? Is it a C level sales executive? C level marketing executive? Or both? Or maybe it's just a another fancy name for CMO - Chief Marketing Officer. The term "CRO" has become a popular buzz word in marketing circles, and a new title/position for some people. Inc Magazine quotes James Ward , a marketing professor at Arizona State University , as having this to say about CROs. think in most circumstances, James Ward is right. MORE >>

Praise the person asking the tough question or giving the insult. In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". WOW - can you imagine it being you who is up there on the stage. How would you react? What would you say? Well, the good news is that most of us never have to worry about being in the spotlight like this. We can go to restaurants without being harassed by angry fans or worried about stalkers. Stay calm. MORE >>

This will help you connect with prospects and make you seem more personable. On September 29, 2010 Jennifer Montoni , owner of Tickle Your Tummy Nut Free Cookie Company , stepped into the Dragons Den (a popular Canadian CBC reality show about entrepreneurs who pitch their ideas for potential investment from successful business tycoons). similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. CBC Dragons Den : Season 5 » Episode 2 This Toronto, ON, mom needs the dough to expand her allergy free cookie business. Dress for Success. MORE >>

Here are a few more tips: 93% of owners don’t switch 14% have revenues over $500,000 11% are female in personal services and wholesale 25% are male/female in restaurants and retail 28% are male - construction/transport/healthcare 36% are female in professional services 29% are male/female generation Y entrepreneurs (born after 1980) 63% of gen y entrepreneurs use social media 88% of gen y entrepreneurs use a smart phone. Here's a way you probably haven't thought about to boost your sales, market and sell to people who own a small business. Get your free selling to SMB Reports, here. MORE >>

Learning more about the person you’re trying to reach can help improve the effectiveness of your outbound marketing efforts. Click on the video above to hear what our speakers had to say. Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. Each of the panelists answered three questions: 1. But what does this mean? MORE >>