| | | Measurable Marketing | |  Personalization | 17 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING FEBRUARY 8, 2012 The Fascinating Seven: Emotional "Triggers" Every Marketer Needs to Be Aware Of captivated diverse audiences around the world, who have flocked to the website to take the " F Score " test, which measures how the world perceives your brand, or your personality. Companies have used this test to examine their brand's personal strengths, using these to craft messaging that is much more fascinating to their target market. Many marketers (if not all!) have, at some point in their careers, come across basic principles of behavioural psychology. She concludes that rationality and logic are largely non-existent in the process of a consumer becoming "fascinated". | MEASURABLE MARKETING OCTOBER 1, 2010 6 Things I’d Tell Someone Who Wants to Start a Business Blog (that I wish someone would have told me) I’m sorry, its not personal, it’s just the internet. Here’s a quick list of things I wish I had known when setting out to create a business blog: You should write everyday, but writing everyday doesn’t mean publishing everyday. You should constantly be thinking about what you’ll write about, and you should be writing down whatever comes to mind. Every now and again that might come together into something you can use, often it won’t. The point isn’t to blog on demand, but to occasionally knock out a post that demands to be read. You have no idea. | | | | | |
| MEASURABLE MARKETING APRIL 18, 2012 Infographic: Finding the Right Social Platforms for Your Business Facebook is great for interacting on a more personal level, and it can also act as the "social hub" of your business, centralizing contact information, news, company history, etc. Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. Acquisitions, new features and new platforms are a daily occurrence, and it can be easy to get lost in the sea of news updates in the social world. It's great for sharing blog posts, videos and photos, along with Q+A. The drawback? | MEASURABLE MARKETING MARCH 24, 2011  4 Reasons Why You Need to Let Your Employees be Your Biggest Fans In the past, brand ambassadors have been employees that are hired to go out and promote a product often at tradeshows and events, but, now that social media exists and is seen as a mainstream marketing tactic, your employees can directly interact with your potential customers using those platforms, allowing every person you employ to act as a brand ambassador, if you let them. | MEASURABLE MARKETING MARCH 7, 2012  A Paradigm Shift? Rethinking the Marketing and Sales Funnel in 2012 To move through the tower, a prospect needs to continue saying "yes" to your asks, and even if your ask is legitimate, if it happens to be ill-timed, premature, directed to the wrong person, or not supported by a strong value proposition, there's a strong chance that your prospect will fall right out of your grasp. Is the most valuable content served at every stage? Literally! | MEASURABLE MARKETING JANUARY 26, 2012  Will Timeline Revolutionize the Facebook Brand Page? Although it's currently available only for personal profile pages, many have predicted that brand pages will soon follow. On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Some have argued that the move will inevitably " revolutionize" brand pages. These options are more difficult to represent in traditional brand pages. | | | | | | | |
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MEASURABLE MARKETING | FRIDAY, OCTOBER 8, 2010  Web Marketing Digest - October 8
The basis of the video explains how personal connections are related to neural connections, and goes on to state that the more you connect with a person, the more impact they have on your lives. This week’s web marketing digest post has another TED talk video on making connections and an infograph on designing a social business capability. This video , which features Sebastian Seung , a computational neuroscientist, discusses the ways in which our brain makes connections between events and interactions. Image by HIjod.Huskona on Flickr MORE >> -
MEASURABLE MARKETING | TUESDAY, SEPTEMBER 21, 2010  The Question of Email vs. Social Media: 4 Reasons Why Email is Still Relevant
It’s personalized. While social media communications reach a large number of subscribers quickly, it doesn’t have the same, personalized and segmented abilities of email which is one of the major highlights of using email communications, especially for lead nurturing. Sending out permission-based, segmented, personalized emails is relatively easy, especially when you’re using an email campaigns software product designed for non-technical users. Don’t forget about email! can’t. Why is email so great? It’s targeted. It’s easy. MORE >> -
MEASURABLE MARKETING | FRIDAY, NOVEMBER 18, 2011  Facebook Tracking Sparks Controversy, Engineering Director Reveals All
In the spirit of transparency, and undoubtedly in hopes of placating its critics, Facebook engineering director Arturo Bejar has recently shared what personal information the company retains with its tracking cookies, as reported by USA Today. Since its rising popularity, Facebook has often been the. target of concerns around online privacy. When logged in: Facebook will keep a time-stamped list of the URLs visited and pair it with the user's name, e-mail address, list of friends, user preferences, IP address, screen resolution, operating system, and browser. MORE >> -
MEASURABLE MARKETING | FRIDAY, JANUARY 13, 2012  Has Google Handed Market Share to Bing on a Silver Platter This Week?
Google has indicated that this change will deliver more personalized results, but some have seen these results skewed more towards Google services than anything else (Google+, Picasa, YouTube, for instance). This is a guest post from Sagar Jani, Digital Strategist at Station X Communications. Google's recent algorithm updates, which fully integrate and prioritize Google + into its search results, have spurred a wave of debate and criticism, and it’s quite clear that the search engine giant is losing out in the arena of public opinion. MORE >> -
MEASURABLE MARKETING | MONDAY, OCTOBER 4, 2010  Balancing Corporate and Personal Branding
In the social media sphere, there is a constant struggle between building personal and professional brands online. Many employees (unless their job revolves around social media) find it difficult to keep up both a personal and corporate brand effectively. The problem is this: If your personal brand grows successfully, your employer benefits because you are perceived as representing their brand (at least in part), but, if your personal brand grows too larger, or overpowers the popularity of your corporate brand, then it can actually be detrimental to your company. MORE >>
- Michael Kors Valentine's Day Campaign is Multichannel at its Best MEASURABLE MARKETING | MONDAY, FEBRUARY 13, 2012
- Perspectives on The Digital Privacy Debate in 2012 MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012
- The Happy Marriage of Sales and Marketing: Some Insights from Tammi Couto, Business Development Executive MEASURABLE MARKETING | WEDNESDAY, FEBRUARY 15, 2012
- 9 B2B Social Media Errors to Understand Before Jumping in MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
- Happy 7th Birthday, YouTube! MEASURABLE MARKETING | TUESDAY, MAY 22, 2012
- Subject Lines: The Good, the Bad and the Ugly MEASURABLE MARKETING | WEDNESDAY, JULY 15, 2009
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