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Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Enable the right person to respond appropriately or lead discussions in social channels. But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to&# site for information on an issue important to their customers.  They lead the conversation by incorporating their own original content and reflecting their point of view while also including important pieces by competitors.

Segmentation key to content marketing

Marketing to Business Executives Blog

How do you talk to that person? Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. He  points out that to properly understand a visitor’s web behavior you must understand who they are and what they are trying to do.  Are they customers or prospects?  If customers are they going to the site because they have a support problem or want to buy something more?  Only after you know the who and the why can a change in a metric, such as visitors, be properly interpreted.  What do you want the visitor to do next? What content do you provide?

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

Eqentia provides tools, included faceted search  and creation of personal content streams, that enable information consumers to browse and drill down into the curated content.  It is a real productivity booster because even curated content can be too much information sometimes.  Eqentia has recently extended its enterprise product line to include free offerings for personal use. 

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

The nuances come in being able to route social media content internally so the right person can comment or in enabling information consumers to personalize their browsing experience…and using that data to engage them better. And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus.  No trackbacks yet.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Sorting through content curation options

Marketing to Business Executives Blog

Some are suited for personal use.  Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers.  Others are suited (or priced) for business use. 

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS?

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. So here goes. Let’s start at the beginning.

Make It Personal: Using Data for Content Personalization

B2B Lead Blog

We’ve all been victims of personalization. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. In a report released earlier this year from Seismic and Demand Metric, 80 percent […].

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Personalized content for more effective content marketing


In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Your own personal Fappening


While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. OK, back down to earth.

How to Make Audience Segmentation Truly Personal


So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. How much is enough?

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). Personalized Marketing Pays. Tips for Personalizing Your Marketing. Great. Why his? Great.

Why (and How) Your Team Should Personalize the Customer Experience


That’s why personalization, and optimizing the customer experience have become one of the top goals for marketing teams and their executives. As Ascend2 notes in this survey summary report : Personalization is part of the customer experience. Personalization is simply another way to enhance the customer experience. But what about personalization? Then ten minutes later.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Personalization Is The Future Of Content Marketing

B2B Marketing Insider

The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group. It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience.

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Don’t go overboard.

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should  crave web personalization. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. Web personalization is gaining a lot of traction among marketers and for good reason.

One person can change the world. Thank you, Internet


Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

Can social media personalities “scale?”

grow - Practical Marketing Solutions

Social media can really benefit your personal brand. In 2005, I started my  personal blog. I was posting photos, sketches, poem s— things that weren’t about marketing and had nothing to do with growing a business.  I was amazed that people followed it (I didn’t do any of the things people suggested to grow a blog), and was even more amazed that my visitors came from all over the world.

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

It seems like in the past week I’ve been deluged with questions like this: I cover the news. I’m not supposed to be part of the news story so how do I build a personal brand? Am I a personal brand or a company brand? I’m a musician and I have more then a million followers on Google+. So it appears personal branding is in the air these days!

Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

Marketers now know and understand that effective email marketing is targeted and personal. And that’s where web personalization comes in. What Is Web Personalization? Web personalization helps marketers make their websites as personal and targeted as their other communications and activities. The Benefits of Web Personalization. Download it today!

Quiz: What’s Your Marketing Personality Type?

Influitive b2b

B2B Marketing Customer Marketing b2b marketers B2B marketing b2bmarketingzone marketer careers marketing job types marketing jobs marketing personalities marketing quizzes marketing team membersEver wonder if you’re on the right career path? Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). You’ll also find out how to take your career to the next level and get to share your results with your network.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat.

Pulling our pants down: Personal branding with Chris Brogan

grow - Practical Marketing Solutions

How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. There is no one on the web better prepared to talk about this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web.

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.  Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. This is the critical aspect of personal and business brand-building that most people miss.

#BADMarketing from Hitachi Personal Finance

Crimson Marketing

The post #BADMarketing from Hitachi Personal Finance appeared first on. Being cute isn’t a quality to look for in a loan provider. But why compare them to a hairless cat? BADMarketing . BADMarketing

5 Tips to Infuse More Personality into Your Content


The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. The story is fictional, humorous, and created to communicate the company’s unique selling proposition, but also to infuse personality into its story. That’s all right, because there are other creative ways to infuse personality into your content. That’s right!

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. fair number of multi-channel personalization systems use Mongo or something similar, but many others use conventional relational databases (which are less flexible) or other data stores. data store.

B2C 90

What Does Personalization Mean in Marketing?

CMO Essentials

We’ve been hearing about  marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. But what exactly does “marketing personalization” mean? That is, unless a person visited within the past 30 days, you may not know that they were returning at all.

Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers. billion.

Put a Little Personality into Selling

Your Sales Management Guru

Put a Little Personality into Selling. The concept of selling based on your buyer’s personality style has been around for a while, but I’m often surprised at how many sales professionals aren’t familiar with it. Approach a persuader informally — go with a first name, listen for personal information and use it as you work to develop a relationship.

5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Due to the volume and pace of communications today, it’s critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. first step of audience personalization is aligning your website layout to the messaging categories that you’ve defined. Targeting and Personalization b2b Consumer

Customer Experience, Transformation and Personalization at #MME16


Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Personalization: Personalization and how that relates to content was the final theme for #MME16. She has personalized her brand to fit the fans. Main takeaway?

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. Hopefully that ad, or the next, will light the fire that leads the person back to your site to buy those shoes.

How to Orchestrate and Personalize the Entire Customer Experience

It's All About Revenue

” Then when you add in personalization, which is the bridge between what customers expect and what businesses deliver, there is more disparity. Brands often misunderstand the need for personalization and treat it as a goal in and of itself. Rather, personalization is the means to drive revenue. " Yet there is an undeniable dichotomy when it comes to marketers and CX.

Is This Person Sabotaging Your Sales Success?

Jill Konrath's Fresh Sales Strategies Blog

This same person has sunk my own deals too.). At a recent conference, a sales rep was telling me about a deal he should have won. After hearing his story—I couldn't help but agree. He should have made the sale. Even worse, it was clear that someone was ruining his chances. And I knew exactly who it was. Winning Deals

7 Personal Branding Lessons You Learn by Falling in Love

grow - Practical Marketing Solutions

The first guideline I share with a new client is, “You don’t build a personal brand. People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. Love and personal branding, both are primarily about sharing and caring. personal branding