Marketing Edge

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Is Empire Avenue A Game or A Social Network?

Marketing Edge

Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. You must spend some time on the site to truly appreciate the deeper context of this post. Their price is a function [.]

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Time 24:50 St. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 St. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

How Purple Can Make You Successful

Marketing Edge

The manager informed me that I was their guest of the week and gave me a card for free breakfast in the morning. (PS: Jack is a great sales person and account manager, I use eNR’s Matchpoint. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest.

Can Your Personal Brand Be Too Popular?

Marketing Edge

This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. In some ways this is more an issue of individual popularity rather than a personal brand, but I'll use the term personal brand because it is commonly accepted. The issue of personal brands clashing with corporate brands is something I've commented in the past.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

Let’s Mix It Up - Social Media Throwdown, 2/6 @ 1PM CST

Marketing Edge

In this first episode we have a leading personal branding strategist and author Hajj Flemings trading points of view with Geoff Livingston, social media and branding leader , who takes a much different perspective on branding of an individual. Tags: social media Personal Brand Geoff Livingston marketing Hajj Flemings brand management Social Media Throwdown Corporate Brand

Communities Need Catalysts Part 1

Marketing Edge

Others I’ve met for the first time in person. So when I see a group come together just to be with each other there is usually a person or two who acts as a catalyst. Catalyst, you know from high school chemistry it’s “a substance that causes or accelerates a chemical reaction without itself being affected.&# Or a person or thing that precipitates an event or change.

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Mykl Roventine is a go to person who has developed the web presence for SMBMSP and Brad Bellaver and Phil Wilson are regular contributors to the community with podcasts and just helping when and where it’s needed. The Social Media Breakfast was started in Boston by Bryan Person a nd has grown to nearly 40 communities holding Social Media Breakfast events.

PR Pros Does Speaking On Background Work?

Marketing Edge

Imagine my fear after 10 years as a political PR adviser what this would do to adding value in several types of situations such as damage control, personality profiles, and adding texture to the details of making a tough decision. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. That’s a tricky one.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

PR Pros Does Speaking On Background Work?

Marketing Edge

Imagine my fear after 10 years as a political PR adviser what this would do to adding value in several types of situations such as damage control, personality profiles, and adding texture to the details of making a tough decision. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. That’s a tricky one.

3 Reasons Why This Headline Works

Marketing Edge

It also involves doing what you may personally not like, but if effective, and ethical, then you owe it to your company to execute it well. I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. In fact, I think there are more blogs written about blog headlines than most any other topic about blogs.

Your Own Live News Truck Plus Social Conversations – Here’s How

Marketing Edge

As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Time 19:56. What if… No ifs about it, you can. It’s here and we did it on the #SxSw road trip. News Conference.

Mobile Marketing a Condition Not a Platform Part 1 – Development

Marketing Edge

suggest that mobile is not a platform upon which to put information, but a condition that exists between data, a person’s location, and the action that person will take as a result of obtaining that information at that specific point in space. Time 19:51. could get into Einstein’s who spacetime thing, but you’d know I’d be blowing smoke so let’s not go there. Win a Mobile March Pass.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

The more social we get online and on our phones, the more it seems we want to meet in person. The more social we get online and on our phones, the more it seems we want to meet in person. Time 6:15. We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. location is TBD. Gadgets & Devices.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Tom Shaw writer of the Marketing Executive blog estimates that if 50% of the 500,000 fans bring one person who buys a meal and a drink, it will generate up to $5 million in sales. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Wichita Tweet Up Mobile Apps and SxSw. Wichita, KS Tweet Up, March 12 from Albert Maruggi on Vimeo. Give a listen to the video.

Marketing - It’s Not Who You Know It’s Who Knows You

Marketing Edge

Tags: Personal Brand Hester marketing LinkedIn Chuck Hester networking social network

San Diego Chargers Do Social Media Right

Marketing Edge

Personal brands, yes every player is one and the type of interaction players have with the fans will have an impact on revenue, don’t believe me, ask any parent who’s kid just got an autograph. Social media is at its best when people come together. Joel, who can also be found on Twitter @joelprice , is the guest on this episode of the Marketing Edge, which we produced on video.

Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare

Marketing Edge

What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place. What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place. Time 19:59. If you are business skeptical about social media here is a new way to look at it. Follow #smbdm on Twitter.

API 2

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

He went to Ukraine against the wishes of the Soviet regime and at considerable personal risk, to see first hand the reports of famine in the country. In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? In a interview with Joel Kramer, founder of MinnPost we discuss this topic Is a pamphleteer a journalist?

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

Perhaps because this method of communicating and relationship building is different for each participant, each company, each employee representing a company, and each person engaging with each other. Personal Background. Time 29:58. The short answer is be generous. We get into the rewards of being generous, some direct and some not. find that the generosity model still is working.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Plan : Tap 100 personalities (now called agents) active in social media and with hundreds of people in their respective networks. Albert Maruggi, (I dislike talking about myself in the first person) will be there interviewing agents and others who are trying out the car, stay tuned to the Marketing Edge podcast, this blog and the Utterli widget for more over the next couple of days.

A Mother’s Day Marketing Tip

Marketing Edge

I don’t use this space for personal stuff, but I’ll make an exception for several reasons. 1) My mother died when I was 12 and truth be told I probably never “got over it”. 2) Overall in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. social media epic change moms mother's day mother's day gift

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

Just as Stephen Covey refers to True North as the ethical and moral direction for personal growth, I think True North for a company is its core brand value. Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Their concept of brand begins with a logo rather than a culture. take a different view. Paul, Minnesota food shelter.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

Pulver's sessions are a must for both social media geek and the person that still carries around a Day Runner paper planner. Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. Pulver creates a meeting of the digital and physical worlds. Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.

Does Transparency Mean An Open Kimono?

Marketing Edge

For some this can be an unpleasant experience both on the opening end and on the viewing end) Transparency does mean to give insight, context, and comment on company strategy, industry trends, global events, internal personalities, and other topics of interest to your stakeholders and audiences. Time 12:48. It doesn't mean opening your kimono for all to see your company's warts.

Marketing Edge

Marketing Edge

Pulver’s sessions are a must for both social media geek and the person that still carries around a Day Runner paper planner. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. The answer and examples are right under your nose.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?�

Marketing Edge

There is a person that need not reach out at all. Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He said it in a recent speech where he questioned whether marketers have a place in social media. More Movement Than Market.

Marketing Edge

Marketing Edge

There is a person that need not reach out at all. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?

Twitter Means Business and Then Some

Marketing Edge

In this podcast, he walks through his personal journey on Twitter and it was his second look at the platform that got him hooked. Time 22:51. One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. don't want to say popularity, although it has 3.2

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Even though social media is new, the conversation reveals that the historic core brand personality remains as the foundation of participation in this case. Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets. Fast Forward to Today.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

The Toughest Choice is Changing Your Mind

Marketing Edge

Time 25:26 Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to personal brands, from physical to digital. Time 25:26 Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. In the [.].

Seth Godin, Peter Finch, and Your Success

Marketing Edge

“A linchpin is the essential element, the person who holds part of the operation together. Preface: Linchpin is a new book by Seth Godin the premise is that you must make yourself indispensable to your employer, clients in order to truly have job security. “A linchpin is the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Preface: Linchpin is a new book by Seth Godin the premise is that you must make yourself indispensable to your employer, clients in order to truly have job security. quoted from [.].

The boobs have it, the biggest PR blunder since New Coke

Marketing Edge

Tell me, if there is a joint photo op, UPS delivery person in uniform on the left and Hooters spokeswoman in uniform on the right, - Get the picture brand managers? A horse with Hooters, now that's classy. mean, this is a horse named after UPS, you know brown trucks, brown uniforms. Big Brown is being compared to some of the best horses to have won those prestigious races. Speed. You bet

The Facebook Privacy Conundrum – Not Limited to Facebook

Marketing Edge

One person is. A number of posts recently about privacy has prompted me to write this post. Can you trust Facebook? really, no more than you can trust any one organization with many investors. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.