If there is a blogger who is prominent, then reach out and get to know that person.  Now more than ever content plays a dominant role in your marketing plan.  They key is not the quantity of content you produce but the quality and value to your target audience.  No, I don’t mean hire a copywriter to churn out 500 word blog posts on search term optimized topics. mean make your content strategy central to your company and focus on both the creation and distribution of it. Here a 3 tips for content marketing success that will get you pointed in the right direction: 1.  Share it.  MORE >>

Rather than a focus on quantity, social engagement is about personal connections and Nearstream provides the ability to surface the best opportunities for engagement in an efficient and timely way.  Bringing Nearstream’s ability to identify buyer intent via social signals together with LoopFuse’s automated marketing capabilities helps sales and marketing professionals better engage the right person at the right time with the right message.”. We are excited to announce that LoopFuse and Nearstream are merging into one company. Great things ahead! About Nearstream, Inc. MORE >>

The challenge is to engage with the right person at the right time with the right message. Please join us on Friday, February 8 at 2:00pm ET/11:00am PT for a discussion about how to use social media for lead generation. Social media is a great place to begin conversations that can lead to meaningful customer relationships. We’ll be covering best practices for social customer engagement and how to use our Nearstream capabilities to identify, score, and respond to buying intent in social media. Register for the webinar! MORE >>

You can add suppression lists, assign personalization defaults, and even define a BCC recipient email address for every copy of the campaign. Every good Marketing Automation suite of tools has an Email Campaign editor built in to the product. LoopFuse is no different and today we’re going to highlight that editor and share some tips on how to use that editor effectively to your advantage. Our editor is divided into a five step process. Anytime during the campaign creation you can click on the progress bar at the top to skip to any step you need. Step 1. Step 2. Step 3. Step 4. Step 5. MORE >>

This manual hand off can be automated via Salesforce.com integration and personalized follow up emails can be sent from a designated salesperson after a selected wait time (a day or two).  Most businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects.  Products like MailChimp , Constant Contact , Vertical Response , and iContact (now part of Vocus ) made this capability accessible to even the smallest of businesses.  The same can be said of marketing automation.  MORE >>