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JUNE 23, 2009 Inbound Marketing & Marketing Automation
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. Conclusion.
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JANUARY 12, 2010 Marketing Automation Trends for 2010
In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales. This will be done with lead recycling, remessaging, and highly personalized and segmented offers. 2009 was the year in which Marketing Automation really took off. predictions. The Contributors.
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FEBRUARY 17, 2010 5 Ways to Use Social Media in Marketing Automation
It may take a while before potential clients are ready to buy or even want to talk to a sales person. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. Lead Generation. Lead Nurturing. Customer Support.
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OCTOBER 18, 2010 Process Turns Marketing Automation Into Revenue
The most junior person on the marketing team is often not the right person. Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized B2B sales processes. These are all important trends, and many people will wonder: how do I get started?
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APRIL 15, 2010 Lead Nurturing Checklist for Marketing Automation
On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? How do you to segment your audience? Which content is available for nurturing? When do you send leads to sales?
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FEBRUARY 20, 2012 Lead Nurturing for Software Trials
If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. requesting a personal coaching session or attending a live webinar). They signed up. What now? Tip 3: Send More Emails.
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LEADSLOTH Drip Campaigns: Tips From Marketing Automation Monday
| TUESDAY, NOVEMBER 16, 2010
One company found that qualified leads were falling off the sales person
's radar when they were not buying within one or two weeks. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Database Segmentation. Segmentation came up several times. You need to tailor your drip campaigns to different audiences. Paid search: 60 days. ROI Calculations. MORE >>
LEADSLOTH Why I’ve Joined Marketo
| TUESDAY, DECEMBER 14, 2010
All in all, there is a lot of opportunity for personal
and professional growth. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills. What’s Going to Happen With LeadSloth? MORE >>
LEADSLOTH What is the ROI of Lead Management?
| MONDAY, AUGUST 17, 2009
proper follow-up ensures that leads are nurtured until they are ready to talk to a sales person
. And - because of the nurturing - they are much better educated, making the sales person
’s job a lot easier. Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Similar books, but each with their unique approach and lots of smart advice. Heck, why not nurture customers too? Read them both! Why Lead Management. MORE >>
LEADSLOTH Learn Holistic Lead Nurturing
| WEDNESDAY, SEPTEMBER 1, 2010
That also means that Marketing will be involved much longer: not just to generate leads, but also to nurturing the leads until they are ready to talk to a sales person
. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. See below for an overview of Holistic Lead Nurturing. MORE >>
LEADSLOTH Guest Post: Best Practices in Marketing Automation
| TUESDAY, OCTOBER 26, 2010
Optimize Lead Nurturing Through Personalized
and Relevant Communications. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. MORE >>
- Social CRM, Inbound Marketing and Marketing Automation LEADSLOTH | WEDNESDAY, MAY 5, 2010
- Plugging the Leak in the Middle of the Sales & Marketing Funnel LEADSLOTH | FRIDAY, JUNE 18, 2010
- Sales 2.0: Marketing Automation & Salesforce Chatter LEADSLOTH | MONDAY, MARCH 8, 2010
- 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- LeadSloth Marketing Automation Blog – Survey Results LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- MarketingSherpa’s Email Summit 2009 LEADSLOTH | SUNDAY, MARCH 15, 2009
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