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FEBRUARY 20, 2012 [Personalization] Lead Nurturing for Software Trials
If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. requesting a personal coaching session or attending a live webinar). They signed up. What now? Tip 3: Send More Emails.
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OCTOBER 16, 2009 [Personalization] Why Are Marketing Automation Managers So Hard to Find?
First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Marketing Automation Jobs.
FEBRUARY 20, 2012 | LEADSLOTH
[Personalization] Lead Nurturing for Software Trials
DECEMBER 14, 2010 | LEADSLOTH
[Personalization] Why I’ve Joined Marketo
NOVEMBER 16, 2010 | LEADSLOTH
[Personalization] Drip Campaigns: Tips From Marketing Automation Monday
OCTOBER 26, 2010 | LEADSLOTH
[Personalization] Guest Post: Best Practices in Marketing Automation
OCTOBER 18, 2010 | LEADSLOTH
[Personalization] Process Turns Marketing Automation Into Revenue
SEPTEMBER 1, 2010 | LEADSLOTH
[Personalization] Learn Holistic Lead Nurturing
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JANUARY 12, 2010 [Personalization] Marketing Automation Trends for 2010
In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales. This will be done with lead recycling, remessaging, and highly personalized and segmented offers. 2009 was the year in which Marketing Automation really took off. predictions. The Contributors.
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OCTOBER 26, 2010 [Personalization] Guest Post: Best Practices in Marketing Automation
Optimize Lead Nurturing Through Personalized and Relevant Communications. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. As such there are a variety of best practices to be followed in order to maximize the use of these systems. Improve Lead Interaction with Good Segmentation. Is the lead dead?
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MARCH 8, 2010 [Personalization] Sales 2.0: Marketing Automation & Salesforce Chatter
But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Chatter and Marketing Automation. Salesforce.com Chatter Screenshot.
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SEPTEMBER 1, 2010 [Personalization] Learn Holistic Lead Nurturing
That also means that Marketing will be involved much longer: not just to generate leads, but also to nurturing the leads until they are ready to talk to a sales person. Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies.
LEADSLOTH | FRIDAY, JUNE 18, 2010 [Personalization] Plugging the Leak in the Middle of the Sales & Marketing Funnel
Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads. This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy. If you’d like to attend the webinar, please register here: https://www2.gotomeeting.com/register/594743683. MORE >>
LEADSLOTH | TUESDAY, NOVEMBER 16, 2010 [Personalization] Drip Campaigns: Tips From Marketing Automation Monday
One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Database Segmentation. Segmentation came up several times. You need to tailor your drip campaigns to different audiences. Paid search: 60 days. ROI Calculations. MORE >>
LEADSLOTH | WEDNESDAY, MAY 5, 2010 [Personalization] Social CRM, Inbound Marketing and Marketing Automation
This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. It plays out in a slightly different way for each of them. Social CRM. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). MORE >>
LEADSLOTH | THURSDAY, APRIL 15, 2010 [Personalization] Lead Nurturing Checklist for Marketing Automation
On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields. If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Do you want a linear drip campaign, or rule-driven dynamic campaign (flow chart). Segmentation. Content. MORE >>
LEADSLOTH | MONDAY, AUGUST 17, 2009 [Personalization] What is the ROI of Lead Management?
proper follow-up ensures that leads are nurtured until they are ready to talk to a sales person. And - because of the nurturing - they are much better educated, making the sales person’s job a lot easier. Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Similar books, but each with their unique approach and lots of smart advice. Heck, why not nurture customers too? Read them both! Why Lead Management. MORE >>
- [Personalization] Process Turns Marketing Automation Into Revenue LEADSLOTH | MONDAY, OCTOBER 18, 2010
- [Personalization] 5 Ways to Use Social Media in Marketing Automation LEADSLOTH | WEDNESDAY, FEBRUARY 17, 2010
- [Personalization] Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- [Personalization] ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- [Personalization] Why I’ve Joined Marketo LEADSLOTH | TUESDAY, DECEMBER 14, 2010
- [Personalization] MarketingSherpa’s Email Summit 2009 LEADSLOTH | SUNDAY, MARCH 15, 2009
- [Personalization] LeadSloth Marketing Automation Blog – Survey Results LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Personalization] 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- [Personalization] B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- [Personalization] Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009