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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

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In order to successfully personalize marketing communications across mobile devices, brands need to target the customer and device through device identifiers and a large data network. This is done by seamlessly pulling together the many IDs across marketing channels and devices that comprise of a given person, enabling marketers to tie their interactions to an actionable customer profile.

Using Link Targeting for Improved Inbox Personalization

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Currently, the email industry is undergoing another boom with real-time email content - bringing live content and personalization to the inbox. Quicken email conversions with personalized linking to mobile applications. For years, too many email campaigns have lacked personalization and context, making messaging seem disjointed and corporate. What’s Device Targeting?

4 Simple Ideas to Personalize Your Email Campaigns Today

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Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Here are 4 ways to personalize your email programs that you can implement right now: 1. And we know it can deliver results.

How to Orchestrate and Personalize the Entire Customer Experience

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” Then when you add in personalization, which is the bridge between what customers expect and what businesses deliver, there is more disparity. Brands often misunderstand the need for personalization and treat it as a goal in and of itself. Rather, personalization is the means to drive revenue. " Yet there is an undeniable dichotomy when it comes to marketers and CX.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How Data Will Change Marketing in 2017

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Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. Enhanced Content Relevance. Faster and More Accurate Timing for Campaign Production.

How to Generate Sales Leads Using Personality Quizzes

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Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. Instead, adapt it to your brand by adding your name or personalizing it to what you focus on. Results : Each quiz result is personalized to the person who took the quiz based on how they answered the questions. And Hi!”

How the Personality of a CMO Compares To Others In the C Suite

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Personally I happen to love the fact that CMOs are 33% more unconventional than CEOs and 32% more like to eschew structure and guidelines. Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. The results were quite interesting and insightful to say the least. Help or Hinder? Be in the right place.

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Improve Customer Experience and Email Deliverability With a Preference Center

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Once you have some subscriber data, you can be more dynamic and target using more personalized messaging versus simple batch and blast. Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

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Not So Personal. Then there's the subject of personalization. You remember personalization, right? It's where you as a marketer get, oh I don't know - personal with your customer. The amount of statistical data that supports the benefits of personalization is mind-blowing. I don't know about you but back in school I was not all that fond of tests.

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CMOs Not Happy With the State of Cross Channel Marketing

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According to the research, one of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level." It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? year-over-year increase in annual revenue.

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? 1. Two-thirds of all shoppers regularly use more than one channel to make purchases.

Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Personalization. ” There are many levels of personalization and video works in all.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

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Once you have a single unique identifier, you can really know who your customers are across all channels, and begin to: Personalize interactions based on channel preferences and behaviors. Many marketing technology vendors can execute on some aspects of personalization. One of the definitions of the word align is to bring into cooperation or agreement with a particular group.

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Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

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As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Both B2B and B2C organizations can build personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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Content that is personally meaningful to the end user. By integrating the Digital Experience Platform into the brand’s marketing cloud, Pepsi was able to track which individual users were engaging with which types of experiences, and then automatically personalize future messages for different audience segments based on their past behaviors. What’s Different on Mobile?

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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To avoid counting the same customer twice, marketers need to be able to identify each person across multiple channels, all the while negotiating data security. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey.

How 4 Brands Are Revolutionizing the Customer Experience

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” Brands that are winning the hearts, minds, and dollars of consumers are working to tie these experiences together in a way that’s consistent and personalized. It offers a mobile app with retail and outdoor experiences personalized based on your preferences and purchase history. It will either result in a sale or increased brand loyalty. Ideally, it does both.

How A CMO Uses Storytelling To Engage Audiences

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Jeremy Duerksen : I believe email continues to be a preferred marketing channel for three primary reasons: Email is customizable down to the individual allowing us to engage personally with our customers and prospects at relatively low expense compared with in-person connections. Jeremy Duerksen is CMO at Peaksware. Well not about horses and sport motos, maybe next time. 30pm-8:00pm.

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Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Mobile marketing presents an effective and personal way for companies to engage with their customers. Cross Channel Emotional Attachment.

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3 Ways to Optimize Customer Experience Via Email

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Present personalized value. To avoid getting lost in the abyss that is the inbox, personalize subject lines that immediately demonstrate compelling emotional value. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. Timeliness is a great tool in any marketer’s arsenal.

47 Things To Make You a Better Marketer Over the Holidays

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Visit someone in person you have not spoken to face to face for a while. This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. It's a time to slow down and enjoy the festive festivities, if you will. But who's to say the holidays can't be a learning time for we marketers?

What CMOs Can Learn From Eminem

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The fact is marketing leaders need to eliminate data silos, create a single source of truth and get a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Leveraging personalization to demonstrate and drive clear ROI to the executive team. For those who do not know me, I am not exactly the biggest Eminem fan.

Accelerate Conversions with Clean Data and Relevant Content

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This can be a huge technical roadblock for many marketing teams who may not have a person on staff well versed in coding emails for mobile devices. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Product News

5 Ways to Personalize Emails and Enhance Open Rates

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There’s no excuse for leaving these personal touches out of email communication, anyway. Our on-demand culture is driving personalized expectations. To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications. Looking for more telling marketing metrics?

Managing Customer Identity Guarantees the Right Message to the Right Person

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An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. And find more people like them.

3 Ways to Apply Technology to Enhance Customer Experience

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The following are three important ways this dealership is leveraging technology to create meaningful, personalized experiences that keep customers enthused and devoted. 1. Make it personal. “See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. Streamline feedback collection.

Why Customer Experience Is Just Like Gift Buying

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What they want are experiences that are personalized, contextually relevant, and consistent—regardless of online or offline channel or lifecycle stage. Ok raise your hand if you have not even started your holiday shopping yet. Yes, my hand is firmly raised. Trust me, we are not alone for many holiday shoppers are in the same dilemma. But that's another story for another time.

4 Things That Should Be On Every CMO's Wish List

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But, in order for marketers to build a personalized experience around the customers, they need to employ data-driven marketing strategies by gaining customer insights across the other digital channels. 2. Back to that whole "cutting right to the chase" mantra: Today’s customers have high expectations for a consistent, meaningful, personalized experience. Oh, sorry.

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How Kele Developed a Personalized Email Strategy

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Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. By tracking campaign membership, frequency of engagement, as well as coupon usage, Kele gained hard ROI metrics within their nurture campaigns with dynamic, personalized content. Follow Jen on Twitter @Jenny_Iggy. Email marketing

3 Mobile Marketing Trends You Can't Afford To Ignore

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Moreover incorporating personalization into mobile messaging via an app has a significant effect on engagement with one study noting a 200% increase in conversions over the use of general messaging. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Mobile DMP. Take Control.

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Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

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They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Over the years I have been accused of being hyperbolic in the titles of my posts.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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list bomber goes to sign-up forms (it’s not a person, it’s a bot) and enters in email addresses they don’t own. As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. There’s no honor among thieves or list bombers.

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3 Ways to Connect Video Advertising to the Customer Journey

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Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey. As a result, marketers now have the ability to show a personalized video to the right person at the right time—at scale. Cross Channel Marketing

3 Irrefutable Data Driven Marketing Facts

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Moreover, marketing leaders need to eliminate data silos and create a single source of truth which will provide a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Anytime anyone uses the word "irrefutable" you know they mean business. Even the definition has a serious word in it: impossible. " 2.

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Why CMOs Need To Be Bullish On Mobile DMPs

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Data Management Platforms enable marketing and advertising teams to deliver personalized web experiences to customers. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Stats Incredible. Since we are marketers and we all love stats, try these on for size. CMO Corner

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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They need to eliminate data silos and create a single source of truth - a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Now, more than ever, CMOs believe they are the business-drivers of the organization and that senior leadership has high expectations for them to own growth strategies and revenue generation.