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4 Simple Ideas to Personalize Your Email Campaigns Today

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Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Here are 4 ways to personalize your email programs that you can implement right now: 1. And we know it can deliver results.

Account Based Marketing and its Growing Interest Among B2B CMOs

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"With content continuing to grow at an exponential rate, the war for attention in the B2B space will force marketers to get more personalized and specific with their marketing efforts to make sure that their target customers are being marketed to in a way that is highly personal, and specific." As you'll see in the chart below, ABM checks in as 21st most popular hashtag.

How the Personality of a CMO Compares To Others In the C Suite

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Personally I happen to love the fact that CMOs are 33% more unconventional than CEOs and 32% more like to eschew structure and guidelines. Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. The results were quite interesting and insightful to say the least. Help or Hinder? Be in the right place.

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Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Personalization. ” There are many levels of personalization and video works in all.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

Why a Single View of Your Customer is Vital for Success

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Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them.

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7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone apps create a connection between the brand and consumer, by giving the user a personal, easily accessible ‘slice’ of the brand, in the palm of their hand. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

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Managing Customer Identity Guarantees the Right Message to the Right Person

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An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. And find more people like them.

Are Three Quarters of CMOs Wrong About Customer Experience?

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person to speak with regardless of time or location. 4. What they want are experiences that are personalized, contextually relevant, and consistent—regardless of online or offline channel or lifecycle stage. Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. So Why Is This Wrong? CMO Corne

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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But marketers struggle with personalizing experiences for customers as they meander along their own individual, unstructured paths that cross channels—and leave behavioral data and ID numbers strewn into silos across the marketing department. Many marketing technology vendors can execute on some aspects of personalization. It's been around for hundreds of years. Why Ask Why?

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

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They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Over the years I have been accused of being hyperbolic in the titles of my posts.

Millennials Want to Identify with Brands and Their Content

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Assuming a person is awake for 16 hours during a normal day, this would mean that Millennials are hit with a new marketing message roughly every 12 seconds. Authenticity and Personalization: The Building Blocks for Millennial Engagement Authenticity no longer needs to be a feature of your content created for the Millennial audience. Census Bureau , there are approximately 75.4

The Contextual Inbox: Moment-of-Open Email Marketing

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Personalized messages in the inbox drive 14% higher open rates and 63% better click performance. Inboxes are filling up with more interactive messaging during the customer life cycle, and personalization is a key differentiator. Contextual email marketing is data-driven personalization delivered at the moment-of-open. Active vs. inactive subscriber filtering. Email Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Why Email is Essential for Your Content Marketing Strategy

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But there’s actually a bigger opportunity: Using email to re-engage users with personalized content selected based on their history and demonstrated interests across other digital channels. content personalization solution needs to be able to analyze, classify, reformat and target large volumes of content. Because it works. Why does content marketing deserve special treatment?

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5 Ways to Personalize Emails and Enhance Open Rates

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There’s no excuse for leaving these personal touches out of email communication, anyway. Our on-demand culture is driving personalized expectations. To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications. Looking for more telling marketing metrics?

How Big Data Is Revolutionizing Marketing And Sales

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Data can be personal, communal, free, expensive, big, qualitative, detailed, broad—the list can go on and on. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales. Read the full story on Forbes.

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. ” combines video with interactivity and personalization to enable you to send the right content to the right person at the right time. We just want our stuff to work.

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Definitive Guide to Planning a New Content Initiative

Our goal is to create a personalized, educational, and, most of. personalized, educational, and, most of all, fun experience (content product) for all. content localization and personalization. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.

6 Social Media Publishing Best Practices

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Some of us have been using social media personally and professionally for more than 10 years. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. "It is 2016 and we are still talking about social media marketing. They may come around in time." One Size Does Not Fit All. Forget them. Period. 4.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Being an effective marketer today means having access to rich and insightful data and having the ability to use this data to personalize customer engagement, automate lead nurturing, and drive up-sell and cross-sell activities. 63% of marketers use in-person events as lead generation tools. Why Are In-Person Events Often Missing from the Modern Marketing Tech Stack?

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

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As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Both B2B and B2C organizations can build personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

3 Email Marketing Lessons From Tinder

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In just one second, maybe even half a second, a user can decide if they want to see more of that person and swipe right, or if they never want to see that profile pic again and swipe left. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. billion swipes a day.

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Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

3 Examples of Brands Doing Real Cross-Channel Marketing

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This behavior makes tracking and attribution incredibly complex, which makes creating cohesive and personalized journey for every prospect and customer a challenge. Factor Offline Engagement into Personalization. Marketers have to create a personal experience that reflects the consumer’s needs, preferences, and previous behavior. But it’s not all doom and gloom.

Top 30 Publications Shared by B2B CMOs

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Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. The latest scientific research lists the number of business and marketing related publications somewhere between a gazillion and a whole bunch. Ok, perhaps that is not the most scientific of research I referenced but you get the point. CMO Corner

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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It’s never a bad thing to protect your digital assets, and especially as email becomes more and more personalized. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Here’s the cool thing about TLS.

Data In. Data Out. The Secret to Data Driven Marketing

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Responsibility For every treasured piece of data there is a person in front, guarding it. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” ” Well that might be the process, granted but there is a little bit more to it and let me tell you why. So let's start with "data in." this is all feedback.

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Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

How Kele Developed a Personalized Email Strategy

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Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. By tracking campaign membership, frequency of engagement, as well as coupon usage, Kele gained hard ROI metrics within their nurture campaigns with dynamic, personalized content. Follow Jen on Twitter @Jenny_Iggy. Email marketing

5 Mobile Insights That Will Change How You Market to Millennials

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You can collect personal data, but use it for good Millennials are more comfortable than any other generation giving away their data in exchange for convenience. Marketers must make sure they are using data to personalize and improve the customer experience. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? consumers. Mobile Marketing

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10 Surprising Statistics About Marketing Technology

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Answering their concerns, understanding their needs, providing demos and demonstrating the return on investment and personal benefit. It means Marketing drives up engagement levels, because they can make the conversation with the customer more personal. This blog explores the figures. Marketing technology benefits: hiding in plain sight. Nor should we. It gets worse. Takeaways.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Enhance professional and personal skills. Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Successfully mine all of today’s rich sources of data. ” 4.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

11 of the Latest Lead Nurturing Statistics: Explained

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40% say Personalizing Campaigns. And the second most common answer was personalizing campaigns. These are the ones who are doing all the right things like creating relevant content, segmenting and targeting their prospects by buying stage, and personalizing their campaigns based on the prospects' activities. This is where lead nurturing comes in. That is no surprise.