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4 Simple Ideas to Personalize Your Email Campaigns Today

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Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Here are 4 ways to personalize your email programs that you can implement right now: 1. And we know it can deliver results.

Account Based Marketing and its Growing Interest Among B2B CMOs

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"With content continuing to grow at an exponential rate, the war for attention in the B2B space will force marketers to get more personalized and specific with their marketing efforts to make sure that their target customers are being marketed to in a way that is highly personal, and specific." As you'll see in the chart below, ABM checks in as 21st most popular hashtag.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

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Not So Personal. Then there's the subject of personalization. You remember personalization, right? It's where you as a marketer get, oh I don't know - personal with your customer. The amount of statistical data that supports the benefits of personalization is mind-blowing. I don't know about you but back in school I was not all that fond of tests.

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Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Personalization. ” There are many levels of personalization and video works in all.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

How to Generate Sales Leads Using Personality Quizzes

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Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. Instead, adapt it to your brand by adding your name or personalizing it to what you focus on. Results : Each quiz result is personalized to the person who took the quiz based on how they answered the questions. And Hi!”

7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone apps create a connection between the brand and consumer, by giving the user a personal, easily accessible ‘slice’ of the brand, in the palm of their hand. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

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Managing Customer Identity Guarantees the Right Message to the Right Person

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An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. And find more people like them.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

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They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Over the years I have been accused of being hyperbolic in the titles of my posts.

How Big Data Is Revolutionizing Marketing And Sales

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Data can be personal, communal, free, expensive, big, qualitative, detailed, broad—the list can go on and on. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales. Read the full story on Forbes.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Being an effective marketer today means having access to rich and insightful data and having the ability to use this data to personalize customer engagement, automate lead nurturing, and drive up-sell and cross-sell activities. 63% of marketers use in-person events as lead generation tools. Why Are In-Person Events Often Missing from the Modern Marketing Tech Stack?

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

Why Email is Essential for Your Content Marketing Strategy

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But there’s actually a bigger opportunity: Using email to re-engage users with personalized content selected based on their history and demonstrated interests across other digital channels. content personalization solution needs to be able to analyze, classify, reformat and target large volumes of content. Because it works. Why does content marketing deserve special treatment?

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Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. ” combines video with interactivity and personalization to enable you to send the right content to the right person at the right time. We just want our stuff to work.

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5 Ways to Personalize Emails and Enhance Open Rates

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There’s no excuse for leaving these personal touches out of email communication, anyway. Our on-demand culture is driving personalized expectations. To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications. Looking for more telling marketing metrics?

3 Email Marketing Lessons From Tinder

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In just one second, maybe even half a second, a user can decide if they want to see more of that person and swipe right, or if they never want to see that profile pic again and swipe left. About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. billion swipes a day.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

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As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Both B2B and B2C organizations can build personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

4 Ways to Battle the Content Marketing Paradox

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In fact, Playbuzz, an online quiz generator, recently found that quizzes based on memory and personality were much more likely to be taken and shared than any other type. We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. However, content fatigue doesn’t have to be terminal.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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It’s never a bad thing to protect your digital assets, and especially as email becomes more and more personalized. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Here’s the cool thing about TLS.

10 Surprising Statistics About Marketing Technology

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Answering their concerns, understanding their needs, providing demos and demonstrating the return on investment and personal benefit. It means Marketing drives up engagement levels, because they can make the conversation with the customer more personal. This blog explores the figures. Marketing technology benefits: hiding in plain sight. Nor should we. It gets worse. Takeaways.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

process of creating advocates — people who have a personal story or expert perspective to share. Citations@forrester.com or +1 866-367-7378 7 Focus On People, Not Companies, To Increase Advocate Engagement › More personally engaged customer relationships. personally rewarding deepens relationships without the manpower that manual processes require. engage with peers. offerings.

5 Mobile Insights That Will Change How You Market to Millennials

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You can collect personal data, but use it for good Millennials are more comfortable than any other generation giving away their data in exchange for convenience. Marketers must make sure they are using data to personalize and improve the customer experience. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? consumers. Mobile Marketing

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4 Ways to Turn Marketing Ideas Into Engaged Customers

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Enhance professional and personal skills. Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Successfully mine all of today’s rich sources of data. ” 4.

11 of the Latest Lead Nurturing Statistics: Explained

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40% say Personalizing Campaigns. And the second most common answer was personalizing campaigns. These are the ones who are doing all the right things like creating relevant content, segmenting and targeting their prospects by buying stage, and personalizing their campaigns based on the prospects' activities. This is where lead nurturing comes in. That is no surprise.

How Kele Developed a Personalized Email Strategy

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Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. By tracking campaign membership, frequency of engagement, as well as coupon usage, Kele gained hard ROI metrics within their nurture campaigns with dynamic, personalized content. Follow Jen on Twitter @Jenny_Iggy. Email marketing

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Tips For Getting More Out of Marketing Automation

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Although marketing automation has been wrongly associated with spam, businesses and customers both benefit from the personalized, timely, and dynamic messages this powerful software enables. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION.

3 Features Content Marketing Technology Needs to Provide

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It has to be right content to the right person at the right time. By now you probably have heard the phrase "it's not big data, it's the right data." " Of course that simply means that while there is a wealth of data out there for marketers to use, it's knowing which data to use AKA the right data to achieve optimal efficiencies and ultimate success. Analytics.

10 Marketing Automation Lessons from Bad Stock Photos

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You are not the first person to do this, so seek help from others or even download some marketing automation resources. 2. When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you have been doing it, there are always new lessons to learn. Some made me laugh out loud. Why do these even exist?

5 Ways Video will Transform Digital Marketing in 2016

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And for more advanced marketers, the use of 1-to-1 personalized videos in email marketing campaigns can boost click-through rates by 200%-1500% (more on that later!). Let’s Get Personal. We all know that personalization is a huge trend in digital marketing. As effective as video is by itself, tailoring it to a specific person is even better. Video blogs. 8.

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Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Content Marketing Strategy: How to Create Cross-Team Alignment

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How often have you been the person someone is waiting for? When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit.

5 Actionable Content Marketing Insights from Latest Report

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Understand data and your appetite for data Customer insight is vital for successful content marketing but not all communications merit one-to-one personalization. Don’t just personalize, contextualize Understand consumers’ reaction to communications. One of the biggest imperatives they noted is the importance of data as it relates to content. It needs proper analysis.”

How B2B Marketers Can Get Better Targeting and Deeper Insights

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They are grappling with the fact that the always-connected buyer’s behavior and preferences are constantly evolving, and marketers need to maximize the value of customer data in near-real time for better targeting and personalization, as well as to build lifetime value. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service.

How Organizations are Leveraging Content Across the Buyer Journey

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But as much as your marketing automation platform can help you deliver the right content to the right person, it can’t help you deliver the right content experience for the end user (be it a reader, a prospect, or a customer). Tailor the experience — Ensure your content is targeted, personalized, and strategically organized for the particular use case. And doing.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Engage Prospects with Video Backed by Marketing Automation

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The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. This means marketers are looking to approach the right person, at the right time, with the right information - without ever meeting the prospect or customer in-person. Video!

Avoid these 10 Marketing Automation Rookie Mistakes

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Dynamic Personalized Content. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. Some marketers will fail. Lead Scoring.

8 Common Ways Most Content Marketers Fail

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Personally, I have downloaded many pieces of content and they end up just living in my download folder or desktop, never to be touched. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. But fear not!

Mobile Marketing Trends for 2016

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Of those that do use wallets, more than 90% of them are likely to save a personalized coupon or mobile wallet offer. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. Read the full story on Luxury Daily. Mobile Marketing

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How to Build a Successful Personal Brand

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But he knew if he wanted to stand out from the crowd, he needed to build a name for himself – a personal brand. So Dave set out on a personal branding campaign, using online and offline tactics to network, demonstrate his expertise and show the value his own brand could bring to potential employers. Dave took sometime out to share his personal branding tips. Stay On Top of It.

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