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4 Simple Ideas to Personalize Your Email Campaigns Today

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Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Here are 4 ways to personalize your email programs that you can implement right now: 1. And we know it can deliver results.

How to Orchestrate and Personalize the Entire Customer Experience

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” Then when you add in personalization, which is the bridge between what customers expect and what businesses deliver, there is more disparity. Brands often misunderstand the need for personalization and treat it as a goal in and of itself. Rather, personalization is the means to drive revenue. " Yet there is an undeniable dichotomy when it comes to marketers and CX.

How Data Will Change Marketing in 2017

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Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. Enhanced Content Relevance. Faster and More Accurate Timing for Campaign Production.

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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In order for marketers to build a personalized experience around the customers, they need to employ data-driven marketing strategies by gaining customer insights across the other digital channels. Tracking a customer’s behavior in real-time gives the marketer the power to create personalized campaigns that are unique to each individual. Elevated Expectations. Testing 1, 2, 3.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? 1. Two-thirds of all shoppers regularly use more than one channel to make purchases.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

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Not So Personal. Then there's the subject of personalization. You remember personalization, right? It's where you as a marketer get, oh I don't know - personal with your customer. The amount of statistical data that supports the benefits of personalization is mind-blowing. I don't know about you but back in school I was not all that fond of tests.

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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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Content that is personally meaningful to the end user. By integrating the Digital Experience Platform into the brand’s marketing cloud, Pepsi was able to track which individual users were engaging with which types of experiences, and then automatically personalize future messages for different audience segments based on their past behaviors. What’s Different on Mobile?

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Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Personalization. ” There are many levels of personalization and video works in all.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

3 Ways to Optimize Customer Experience Via Email

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Present personalized value. To avoid getting lost in the abyss that is the inbox, personalize subject lines that immediately demonstrate compelling emotional value. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. Timeliness is a great tool in any marketer’s arsenal.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Mobile marketing presents an effective and personal way for companies to engage with their customers. Cross Channel Emotional Attachment.

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Why Customer Experience Is Just Like Gift Buying

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What they want are experiences that are personalized, contextually relevant, and consistent—regardless of online or offline channel or lifecycle stage. Ok raise your hand if you have not even started your holiday shopping yet. Yes, my hand is firmly raised. Trust me, we are not alone for many holiday shoppers are in the same dilemma. But that's another story for another time.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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To avoid counting the same customer twice, marketers need to be able to identify each person across multiple channels, all the while negotiating data security. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey.

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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They need to eliminate data silos and create a single source of truth - a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Now, more than ever, CMOs believe they are the business-drivers of the organization and that senior leadership has high expectations for them to own growth strategies and revenue generation.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How 4 Brands Are Revolutionizing the Customer Experience

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” Brands that are winning the hearts, minds, and dollars of consumers are working to tie these experiences together in a way that’s consistent and personalized. It offers a mobile app with retail and outdoor experiences personalized based on your preferences and purchase history. It will either result in a sale or increased brand loyalty. Ideally, it does both.

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

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As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Both B2B and B2C organizations can build personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

4 Things That Should Be On Every CMO's Wish List

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But, in order for marketers to build a personalized experience around the customers, they need to employ data-driven marketing strategies by gaining customer insights across the other digital channels. 2. Back to that whole "cutting right to the chase" mantra: Today’s customers have high expectations for a consistent, meaningful, personalized experience. Oh, sorry.

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3 Ways to Connect Video Advertising to the Customer Journey

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Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey. As a result, marketers now have the ability to show a personalized video to the right person at the right time—at scale. Cross Channel Marketing

Accelerate Conversions with Clean Data and Relevant Content

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This can be a huge technical roadblock for many marketing teams who may not have a person on staff well versed in coding emails for mobile devices. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Product News

Managing Customer Identity Guarantees the Right Message to the Right Person

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An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. And find more people like them.

What the Holidays and Account Based Marketing Have in Common

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Before making these lists, research is necessary on the accounts of both the holiday to-dos, and marketing accounts in order to truly understand the audience that shapes all activities and provides that personalized experience (product, service, or gift) for them. It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike.

Marketing without ABM is Like the Holidays Without an Ugly Sweater

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Pay special attention to the person at the top with your communications. It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn. They made an occasional appearance when your elderly aunt arrived for the holidays wearing one and all you could do was cringe.

47 Things To Make You a Better Marketer Over the Holidays

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Visit someone in person you have not spoken to face to face for a while. This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. It's a time to slow down and enjoy the festive festivities, if you will. But who's to say the holidays can't be a learning time for we marketers?

5 Ways to Personalize Emails and Enhance Open Rates

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There’s no excuse for leaving these personal touches out of email communication, anyway. Our on-demand culture is driving personalized expectations. To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications. Looking for more telling marketing metrics?

3 Mobile Marketing Trends You Can't Afford To Ignore

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Moreover incorporating personalization into mobile messaging via an app has a significant effect on engagement with one study noting a 200% increase in conversions over the use of general messaging. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Mobile DMP. Take Control.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales. Are your customers receiving dynamic, personalized experiences? The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. webinar.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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list bomber goes to sign-up forms (it’s not a person, it’s a bot) and enters in email addresses they don’t own. As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. There’s no honor among thieves or list bombers.

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3 Irrefutable Data Driven Marketing Facts

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Moreover, marketing leaders need to eliminate data silos and create a single source of truth which will provide a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Anytime anyone uses the word "irrefutable" you know they mean business. Even the definition has a serious word in it: impossible. " 2.

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Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

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They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Over the years I have been accused of being hyperbolic in the titles of my posts.

How Kele Developed a Personalized Email Strategy

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Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. By tracking campaign membership, frequency of engagement, as well as coupon usage, Kele gained hard ROI metrics within their nurture campaigns with dynamic, personalized content. Follow Jen on Twitter @Jenny_Iggy. Email marketing

Over Half of Global CMOs Are Making Data Driven Decisions

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Let's enjoy the fact that over half of global leaders are using data to make decisions and in doing so are presumably eliminating data silos and create a single source of truth; a 360-degree view of customers to reliably and efficiently target the right message, to the right person at the right time. Leveraging personalization to demonstrate and drive clear ROI to the executive team.

Customer Experience Simplified

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But marketers struggle with personalizing experiences for customers as they meander along their own individual, unstructured paths that cross channels—and leave behavioral data and ID numbers strewn into silos across the marketing department. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. These platforms are seamlessly providing a personalized online experience through algorithms that are invisible to the average user. The same goes for Netflix and Amazon.

Why Data and Customer Experience Should Go Hand In Hand For CMOs

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Today’s customers have high expectations for a consistent, meaningful, personalized experience. So on one hand you have the customer who, at this point, knows you know a lot about them and such expects and quite frankly demands a personalized customer experience. Let's dispense with the amenities and jump right in. obvious. And yes this goes for both B2C and B2B customers.

Why Cross Channel Marketing Needs To Be Visual

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With emotional consistency, customers are moved personally and can more quickly make their buying decisions. Marketing automation tools are at the core of delivering personalized customer-centric experiences across every channel to attract, engage and retain customers. Imagine you are working on building a cross-channel marketing campaign. Would you be able to do it?

Why Email is Essential for Your Content Marketing Strategy

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But there’s actually a bigger opportunity: Using email to re-engage users with personalized content selected based on their history and demonstrated interests across other digital channels. content personalization solution needs to be able to analyze, classify, reformat and target large volumes of content. Because it works. Why does content marketing deserve special treatment?

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What Plato Can Teach CMOs About Customer Experience

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Without question the CX a consumer receives - especially in-person, should illicit positive emotions. Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Glad you asked.

How To Run An Effective SMS Marketing Campaign

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Personalization. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. That’s where exclusivity comes in.

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