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How to Orchestrate and Personalize the Entire Customer Experience

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” Then when you add in personalization, which is the bridge between what customers expect and what businesses deliver, there is more disparity. Brands often misunderstand the need for personalization and treat it as a goal in and of itself. Rather, personalization is the means to drive revenue. " Yet there is an undeniable dichotomy when it comes to marketers and CX.

4 Simple Ideas to Personalize Your Email Campaigns Today

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Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Here are 4 ways to personalize your email programs that you can implement right now: 1. And we know it can deliver results.

Account Based Marketing and its Growing Interest Among B2B CMOs

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"With content continuing to grow at an exponential rate, the war for attention in the B2B space will force marketers to get more personalized and specific with their marketing efforts to make sure that their target customers are being marketed to in a way that is highly personal, and specific." As you'll see in the chart below, ABM checks in as 21st most popular hashtag.

How the Personality of a CMO Compares To Others In the C Suite

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Personally I happen to love the fact that CMOs are 33% more unconventional than CEOs and 32% more like to eschew structure and guidelines. Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. The results were quite interesting and insightful to say the least. Help or Hinder? Be in the right place.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Video Interactivity and Personalization for Effective Content Engagement

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In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. Personalization. ” There are many levels of personalization and video works in all.

Managing Customer Identity Guarantees the Right Message to the Right Person

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An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time. And find more people like them.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

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They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." Over the years I have been accused of being hyperbolic in the titles of my posts.

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

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As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Both B2B and B2C organizations can build personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Want To Know How To Harness Data and Optimize Customer Experience?

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Personalization. Create a consistent, personalized customer experience across web, mobile, and apps. 5. Integrate online and offline visitor data from multiple sources to create more meaningful, personalized customer experiences. Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Five Key Functions for Optimization.

5 Ways to Personalize Emails and Enhance Open Rates

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There’s no excuse for leaving these personal touches out of email communication, anyway. Our on-demand culture is driving personalized expectations. To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications. Looking for more telling marketing metrics?

How To Run An Effective SMS Marketing Campaign

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Personalization. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. That’s where exclusivity comes in.

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How Kele Developed a Personalized Email Strategy

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Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. By tracking campaign membership, frequency of engagement, as well as coupon usage, Kele gained hard ROI metrics within their nurture campaigns with dynamic, personalized content. Follow Jen on Twitter @Jenny_Iggy. Email marketing

One Third of CMOs Not Integrating Within Digital Channels

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The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across devices and channels. It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? From Within.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. These platforms are seamlessly providing a personalized online experience through algorithms that are invisible to the average user. The same goes for Netflix and Amazon.

Why Email is Essential for Your Content Marketing Strategy

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But there’s actually a bigger opportunity: Using email to re-engage users with personalized content selected based on their history and demonstrated interests across other digital channels. content personalization solution needs to be able to analyze, classify, reformat and target large volumes of content. Because it works. Why does content marketing deserve special treatment?

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Why Email Marketing Is Still Effective

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Yes, there is a person on the other side reading your email, granted. Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. Reasons Email Marketing is Still an Effective Tool. For some reason, “older” has become synonymous with “obsolete.” ” But this is not always the case.

Millennials Want to Identify with Brands and Their Content

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Assuming a person is awake for 16 hours during a normal day, this would mean that Millennials are hit with a new marketing message roughly every 12 seconds. Authenticity and Personalization: The Building Blocks for Millennial Engagement Authenticity no longer needs to be a feature of your content created for the Millennial audience. Census Bureau , there are approximately 75.4

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7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone apps create a connection between the brand and consumer, by giving the user a personal, easily accessible ‘slice’ of the brand, in the palm of their hand. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Being an effective marketer today means having access to rich and insightful data and having the ability to use this data to personalize customer engagement, automate lead nurturing, and drive up-sell and cross-sell activities. 63% of marketers use in-person events as lead generation tools. Why Are In-Person Events Often Missing from the Modern Marketing Tech Stack?

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. ” combines video with interactivity and personalization to enable you to send the right content to the right person at the right time. We just want our stuff to work.

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Data Driven Marketing: 7 Trends To Change Your Customer Relationship

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Hyper personalization : personalizing the consumer experience is mandatory. Multiscreen behavior generates important data to understand the consumer’s profile and personalize the offering. 6. Your company can either put the customer at the center of the strategy or become ancient history. Integration : no man is an island. How have they got to the website?

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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These include platforms and technologies that connect known and anonymous data, a rise in tech spending by CMOs, and a demand to create more personalized customer experiences. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint.

Data is the Key to More Engaging Relationships with Your Customers

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This makes it critical for brands to create unique, timely, and personalized experiences with each engagement to capture the consumer’s attention and generate sales. According to a recent CMO Club study, only 13% of CMOs surveyed said they are able to truly deliver a personalized and engaging customer experience across channels. Purchase in-store or online? Data Management

Why a Single View of Your Customer is Vital for Success

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Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them.

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How Big Data Is Revolutionizing Marketing And Sales

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Data can be personal, communal, free, expensive, big, qualitative, detailed, broad—the list can go on and on. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales. Read the full story on Forbes.

11 of the Latest Lead Nurturing Statistics: Explained

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40% say Personalizing Campaigns. And the second most common answer was personalizing campaigns. These are the ones who are doing all the right things like creating relevant content, segmenting and targeting their prospects by buying stage, and personalizing their campaigns based on the prospects' activities. This is where lead nurturing comes in. That is no surprise.

What B2B Marketers Need To Know About Video

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For marketers, it’s the best way to connect with audiences in a personal and emotional way. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. The Results.

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Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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It’s never a bad thing to protect your digital assets, and especially as email becomes more and more personalized. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Here’s the cool thing about TLS.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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But marketers struggle with personalizing experiences for customers as they meander along their own individual, unstructured paths that cross channels—and leave behavioral data and ID numbers strewn into silos across the marketing department. Many marketing technology vendors can execute on some aspects of personalization. It's been around for hundreds of years. Why Ask Why?

Content Not Getting Enough Love? Try These 5 Easy Fixes

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If you’re in an industry where it’s often difficult to explain different products, such as insurance, adding a product wizard or a calculator can not only make product selection more fun, it can give users useful information in a personalized way. It’s no secret that marketers are attention seekers, at least when it comes to content. However, many are falling short.

How Organizations are Leveraging Content Across the Buyer Journey

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But as much as your marketing automation platform can help you deliver the right content to the right person, it can’t help you deliver the right content experience for the end user (be it a reader, a prospect, or a customer). Tailor the experience — Ensure your content is targeted, personalized, and strategically organized for the particular use case. And doing.

4 Ways to Battle the Content Marketing Paradox

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In fact, Playbuzz, an online quiz generator, recently found that quizzes based on memory and personality were much more likely to be taken and shared than any other type. We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. However, content fatigue doesn’t have to be terminal.

The Future Will Bring More Cross Channel Marketing Opportunities

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But regardless of how they engage, they expect a customised, personalized, and consistent experience. How Marketers Can Solve the Cross-Channel Personalization Puzzle. Personalized marketing is nothing new. However, what is new — at least compared to personalization — is cross-channel marketing, particularly in relation to the potential number of digital channels.

Email Marketing: The Permission Question and the Deliverability Answer

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Ask the person if they want to receive email from you. Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. We require an explicit opt-in to communicate with customers.

3 Examples of Brands Doing Real Cross-Channel Marketing

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This behavior makes tracking and attribution incredibly complex, which makes creating cohesive and personalized journey for every prospect and customer a challenge. Factor Offline Engagement into Personalization. Marketers have to create a personal experience that reflects the consumer’s needs, preferences, and previous behavior. But it’s not all doom and gloom.

5 Mobile Insights That Will Change How You Market to Millennials

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You can collect personal data, but use it for good Millennials are more comfortable than any other generation giving away their data in exchange for convenience. Marketers must make sure they are using data to personalize and improve the customer experience. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? consumers. Mobile Marketing

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8 Common Ways Most Content Marketers Fail

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Personally, I have downloaded many pieces of content and they end up just living in my download folder or desktop, never to be touched. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. But fear not!