Get More Personal with Customers. But actually, having access to a high level of information about individual behavior, needs and interests should make it easier to personalize communications and service to your customers as well.  Marketing Efficiency Email Marketing fast forward marketing five truths of modern marketing marketing automation nurture leads personalization Social Media targetingby Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Already raking in $3.2 billion in 2015. MORE >>

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google has served up personalized results to people use its search engine for a while now. But those results were largely based on a person’s search and web history. Google Search plus Your World takes personalization a step further by baking in people and the content shared on Google+ into search results. You can get a full synopsis at Google’s blog. MORE >>

CMO, sales person, etc.) by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views galore? Tap the wisdom of your company’s own crowd. MORE >>

Personal (Marketer): B2B Marketing Insider. Personal (Author): Brass Tack Thinking. Personal (Journalist): Communications Conversations. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. New ones. MORE >>

If we’re aware of this, we can personalize assets like video customer testimonials, and select one from someone the prospect actually knows. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. m here to tell you it’s not magic. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Extending Your Reach. Wins are great. MORE >>