Let’s step through a 5-step process to discover the right person in the right member organizations that fit your marketing objectives. We have found that it is more effective to contact a particular person, even if that person is not the right one, as they often will help us locate the right person. Kenyon Blunt. Marketing by collaborating with member organizations is a proven and successful marketing channel, provided that you are working with the member organizations that will deliver customers that are profitable for your brand. Credit unions. Unions. MORE >>

Analytics CRM Marketing Strategy Personalized Communication Segmentation Bill Harriss Consumer Segmentation Customer Profiling Customer SegmentationBill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. The fact is, many of those traditional, tried-and-true methods of profiling and enhancing customer information in order to gain a more complete, descriptive view of your customers are still valid today. New markets are opening up and old markets are dying. iPads, smartphones, etc., Tweet This! Digg this! MORE >>

Would you rather try to sell cash value life insurance to a married high-income professional with two young children, or to a single person with no kids living in a studio apartment? For example, a person who’s into mountain biking is also more likely to be interested in other outdoor or fitness products. Companies from all industries need to better understand their customers, but in the financial services space, it’s more critical than most. So they decided to offer Mac visitors the higher-priced travel offerings and PC users the lower-priced deals.  MORE >>

Reading Susan Cain’s book Quiet:   The Power of Introverts in a World that Can’t Stop Talking certainly leads to thinking about the world we live in, our own ladders of inference and the value we place on personality. In fact, he rarely went out to meet children for fear that he would disappoint them with his reserved personality. Look inside our suitcase (our personal bag of books) – what do we have in there, and why?  Gidgett Ingalls. encourage you to watch her TED Talk – link below. link]. Only by being true to our core can we be our BEST selves. If not, why?  MORE >>

Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. There is the messaging side — what are we saying, who are we saying it to, and why will they want to read it? That’s balancing the message with the visuals. Thanks Rich! MORE >>