7 Personality Traits of Top Salespeople – from the Harvard Business Review
FEBRUARY 9, 2015
Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally. Over the past decade, I have had the privilege of interviewing thousands of top business-to-business salespeople who sell for some of the world’s leading companies. I’ve also administered personality tests to 1,000 of them. Modesty. Conscientiousness.
Personal Branding Tips with CK Kerley, Mobile Marketing Expert
JUNE 11, 2012
Presented for your viewing pleasure in glorious High Definition, Christina CK Kerley, mobile marketing expert of CKB2B.com shares tips on building your personal brand with show host Jeff Ogden of Find New Customers ( [link] ). Interviews & Guest Appearances content marketing Find New Customers management-best-practices personal branding
Why I use BrandYourself for Personal Branding
OCTOBER 31, 2014
Filed under: Personal Branding. Personal Branding Everyone needs to rank their name highly on Google, but how to do you it? Happy Halloween, everyone! I use a product called BrandYourself which is an easy to use site to ensure you rank highly for a name like Jeff Ogden. currently rank 2, 3, 4, 7, 8 and 9 for the name Jeff Ogden , so it is clearly working well.
The One Question Every Person Needs to Ask Him or Her Self
DECEMBER 6, 2014
If you are about to die and God gives you one final wish, what would you wish for? That is a question I asked of the VP of Marketing at Likeable Loca, which is a great business partner of Find New Customers ! That is the question I asked, because as a former dead man, your perspective changes everything. To go to Heaven. Too stay alive. or their sexual preference. What is your answer?
Staffing and Launching Your Content Marketing Program
The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.
Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
JUNE 3, 2013
” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com. Personal Branding is extremely important today – for everyone. It is the consummate personal branding website. My personal results with BrandYourself. Self Education Find New Customers Jeff Ogden personal branding LinkedIn.
Use a Name Badge as a Personal Branding Tool
MARCH 1, 2012
What’s the first thing each person looks at? Let’s say you are going to a big tradeshow like Dreamforce. Your name badge. So do you want a “Hello, My Name Is ” name badge, so do you want to be unique? vote for unique. So go out and buy yourself a name tag like this one. Marketing Find New Customers Mad Marketing TV
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
“ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. For a related post, see “ CMOs Must Learn to Walk in the Shoes of Buyers Today ” Also wish to address this comment from Matthew. start with the mantra – Educate or Entertain.
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. When you call a company or stop by, the first person you always meet is the receptionist. This salesperson just got delegated to a person who has zero interest in buying a new marketing automation platform and lost any chance of winning a sale. Is this a sales call?
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.
5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. As the book Customer Message Management by Tim Riesterer showed, the more you personalize your words to the buyer, the more effective you become. Want to create truly magnetic content that has your prospects begging for more? Special promotion for July 2013.
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
With the Buyer Personal Masterclass, you’ll put an end to the guesswork – and create a platform for efficient, effective and truly exceptional marketing. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. One VP of Marketing referred me to an expert on website design as proof! ”). By Adele Revella.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
Dan is a nice guy and good friend too, Joe Pulizzi , Founder of the Content Marketing Institute and content marketing evangelist, Joe Pulizzi is founder of Content Marketing Institute , the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Chief evangelist of Canva. Daniel H.
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
The marketing expert Paul Dunay is our first guest speaker too, as he a personal friend of mine. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
To the person watching the show, they see a TV show. Slowly and surely, the show grew – week by week and person to person. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
Sorry boss, that was the wrong answer! I bit my tongue and said nothing at all. I did not want to show up my boss in a client meeting, but this is NOT the right content to put in the boxes , and my former boss should have known better, since he claims to be the best marketing services person in the company. How to Create Content Maps That Actually Work in B2B Demand Generation. Evaluation.
How the World Has Changed – @guykawasaki on Marketing Made Simple TV
MARCH 21, 2013
The case for building your personal brand. Guy’s personal message to YOU! Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 In this show, you’ll learn: Why self-publishing is our future (and the theme of his new book, APE).
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
The most engaging content is personal. How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT today. Ask YOUR questions during the show. Click the highlighted words for more. What do you think?
Content Strategy for Marketing
personality through voice or tone. such as personalization. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. Content to.
Personally Inviting You to Join Me on Mad Marketing TV
FEBRUARY 26, 2012
Mad Marketing TV is the world’s first TV-like marketing show and runs every Tuesday and Thursday, bringing you insights from top marketing experts and business leaders. You can find Mad Marketing TV at www.madmarketing.tv and on YouTube and all over the web. Just do a Google search for “Mad Marketing TV.” Interviews & Guest Appearances Mad Marketing TV
7 Personality Traits of Top Salespeople – from Harvard Business Review
JUNE 29, 2011
Martin, (bio below) shares 7 personality traits that top salespeople have in common. He has personally interviewed thousand of salespeople and administered personality tests to 1,000 of them. The personality tests were given to high technology and business services salespeople as part of sales strategy workshops I was conducting. Sales Expert Jill Konrath. Modesty.
The Importance of Personalization in BtoB Marketing today
AUGUST 25, 2014
If you want marketing results, you need to personalize the content you send out. Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. Why is personalization so important today? The natural progression of personalized emails should lead to personalized website, but limitations in technology and strategy have delayed this realization so far. But if you are a smaller company just looking to personalize emails and letters, Word and Excel work just fine.
The Best Show on Television in my opinion
MAY 18, 2015
Filed under: 60 Minutes , BB King , BtoB Marketing , Personal growth , Red Nose. 60 Minutes BB King BtoB Marketing Personal growth Red NoseThe Best Show on Television. 60Minutes is the most shocking show on television and it’s classic “Must Watch” TV every Sunday evening for me. The story on failing Infrastructure was shocking and disturbing to watch.
Content Marketing Playbook: Strategy and Roadmap
person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.
Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
APRIL 17, 2013
When hiring a B2B demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. The post Hiring a Person to Head B2B Demand Generation? Fill out a form and send in your resume. Why did he sign so quickly?
How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
My posts range from first-person accounts of being a black tourist in China , what happened to Allen Iverson after his NBA career, and gifts from Air New Zealand. I use five primary resources to find stories to post: 1) My Alltop Account This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content.
“Advertising is Great Story-Telling” Young and Rubicam CEO David Sable on Marketing Made Simple TV
MAY 29, 2013
You can also follow David on his personal blog – The Weekly Ramble. In this show, David Sable, Global CEO of the huge Young and Rubicam advertising agency speaks with Jeff Ogden of Marketing Made Simple TV. In this show, you’ll learn. Why even a 90 year old firm has to act like a start-up and reinvent itself. Why good advertising is really good story-telling.
Top 10 Guests on Marketing Made Simple TV
JANUARY 13, 2015
Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. The show stared when I did a webinar on marketing with Act-On Software and VP of Marketing David Applebaum loved my passion and contacted and invited me to do “Phase 2.” ” with them. ” Jim was right.
Content Methodology: A Best Practices Report
stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.
The World-Class Network of Jeff Ogden of Find New Customers
NOVEMBER 6, 2014
Develop your personal brand. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. want to be humble and understated but that’s the only way to describe the network. Anything less would not do it justice. blog a lot for one simple reason. Thank you Craig and Watchitoo!
BrandYourself is rocking now!
MARCH 8, 2015
Have you ever used a personal branding site like BrandYourself,com? I’ve been using BrandYourself.com for years to ensure my name, which is now Jeffrey L. Ogden , ranks high in Google. Two weeks ago I got a call from Tom at BrandYourself and his advice was this “ Stop competing with the former NFL player Jeff Ogden and start using Jeffrey L. Ogden, your full name. Jeffrey L.
The Problem with LinkedIn InMails – They Often Don’t Work
NOVEMBER 4, 2014
Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business relationships , Business Strategy , Chief Marketing Officer , Demand Generation , Find New Customers , Florida , Leadership Lessons , Life Lessons , Marketing , marketing campaigns , Personal growth. Ignoring good marketing advice is like sticking your head in the sand. View Profile.
The Power of Servant Leadership – Good Advice for CEOs
MARCH 15, 2013
Employees, especially upper management were almost totally focused on personal gain and short term profits over a sustainable goal of treating all stakeholders with respect. Buffer While the term “servant leadership” may not be familiar to you and many company leaders, but it’s belief system has been widely embraced by some of the most successful companies on Earth.
B2B Marketing Trends for 2016
Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.
Minimize Technology Mistakes (& save a fortune!) @digitalwoman on Marketing Made Simple TV
MARCH 14, 2013
In this show, you’ll learn: Why business owners need to personally embrace technology. Buffer. This show is just for software entrepreneurs. Nelly Yusupova @digitalwoman , CTO of Webgrrls and Founder of DigitalWoman.com share tips for leaders of software firms. Tips for turning ideas into great products. How to develop software products – without being ripped off.