| | | Everything Technology Marketing | |  Personalization | 7 articles |
| Page 1 of 1 | Previous | Next | EVERYTHING TECHNOLOGY MARKETING JANUARY 1, 2011  The Top-10 B2B Marketing Trends for 2011 As traditional interruption style marketing techniques are being blocked and filtered out by buyers, marketers need to shift to inbound tactics using magnetic content that enables buyers to educate themselves about the nature of their problem, available solutions, vendors, and products long before the first personal engagement with a vendor takes place. Happy New Year! | EVERYTHING TECHNOLOGY MARKETING JANUARY 27, 2011  What Are the Top-10 Marketing Books? What are your personal favorites? There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. | | | | | |
| EVERYTHING TECHNOLOGY MARKETING APRIL 17, 2011  Top-3 B2B Content Marketing Formats & Channels The highest rated channels are website, live in-person event, and email. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. How well are they performing for B2B marketers? What Content Formats Are Most Effective? | EVERYTHING TECHNOLOGY MARKETING APRIL 14, 2010  5 Ways to Better Marketing Performance with Marketing Operations The analytical skill set and experience required for marketing operations are hard to find in marketing folks that have entered the field because of their creative talent, so having a dedicated MO person, and eventually MO team, with the required analytical and marketing process skills makes perfect sense. Where is the return on the millions of Dollars invested in marketing? | EVERYTHING TECHNOLOGY MARKETING MARCH 27, 2010 Leveraging Actionable Customer Data for Revenue Growth Performing this type of analysis enables your organization to use data to create customized marketing initiatives and develop personalized marketing programs that will engage your prospects and customers. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. As the CEO, you most likely expect your marketing organization to allocate its marketing dollars, people and time toward your most profitable channels and your most profitable customers. | EVERYTHING TECHNOLOGY MARKETING OCTOBER 14, 2009 Before you jump into social media, ask yourself: Do you know who speaks on your behalf? But either one person or a department needs to be in charge of creating and executing the company’s policy. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. Do you know who is responsible for entering your company’s details on LinkedIn? Think about it. Do you want your website included? | | | | | | | |
| - Lead Generation Checklist - Part 1: Conversations, Not Campaigns
As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person. Lead generation tactis are changing rapidly. The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Think of lead generation as a series of conversations with your audience, not campaigns. Brian has a series of great blogs on lead generation in the 21st century. MORE >>
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