eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

Work 39

Facebook Strategy: Friend or Fan?

eMarketing Strategist

artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. When you “are the business” (i.e.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. When you “are the business” (i.e.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. When you “are the business” (i.e.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

All you need is for one of your Friends to take the wrong Facebook quiz and the programmers of that quiz have access to the personal data of the quiz-takers Friends. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. The lesson in this? Featured

The Power of Negative Attention

eMarketing Strategist

She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. link].

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Have a profile as a person not a business…  Check. 2. Personally, I’m a lifelong fan of learning from other people’s mistakes. Handle inquires as if you are talking to A PERSON because you are. 3. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Each bead is its own little world you can get lost in. Be a Fan… Check. 3. Wrong.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Have a profile as a person not a business…  Check. 2. Personally, I’m a lifelong fan of learning from other people’s mistakes. Handle inquires as if you are talking to A PERSON because you are. 3. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Each bead is its own little world you can get lost in. Be a Fan… Check. 3. Wrong.

Who’s Tracking You Online?

eMarketing Strategist

It’s been my experience that when people first learn that they are being tracked online, they immediately go to worst case scenario and assume the only purpose is to gather personal information that can be used to steal their identity or make charges to their credit card. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. Featured

Who’s Tracking You Online?

eMarketing Strategist

It’s been my experience that when people first learn that they are being tracked online, they immediately go to worst case scenario and assume the only purpose is to gather personal information that can be used to steal their identity or make charges to their credit card. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

All you need is for one of your Friends to take the wrong Facebook quiz and the programmers of that quiz have access to the personal data of the quiz-takers Friends. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. The lesson in this? That’s not true.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

If they don’t get back to you don’t take it personally. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. HARO was recently purchased by software company Vocus. General.

My Two Cents: Even if you think a client is pissed, COMMUNICATE!

eMarketing Strategist

Fortunately for me, lil-bro lives with his mother who is easily the most responsible person on the planet. At the end of November, I hired my lil-bro to burn all my CD’s to a hard drive. He’s really good at this kind of stuff and needed the bucks so it seemed like a good idea. Burning all my CD’s to a hard drive has two benefits: 1) I can make a few bucks selling them after the fact and 2) I won’t have to look at them collecting dust in my living room. Normally I would eschew parental involvement but like I said, he’s been incommunicado and has over 5k worth of my music. Yay Mom.

Free Blogging eBooks

eMarketing Strategist

John’s personal trick for driving traffic is a great idea I never would have thought of on my own. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” The author, John Robinson doesn’t like the word “ebook.” In 22 pages he touches on the essential WordPress plugins you will need, explains all the lingo and good ideas for driving traffic to your blog. Blog Profits Blue Print. Great for: People who want to make money blogging (and the rest of us). link]. link]. Read it.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

What exactly do you need this person to do ? When project based pay is not possible, I give the person a range of how long I expect it will take with an understanding to check in at about the 30% point so we cal see how it’s going and re-evaluate the agreement. Another important reason for answering these questions is that if you need a variety of tasks done, you might need more than one person. Far too often business people try to hire one person to do it all. I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). link].

Should I Have a Blog?

eMarketing Strategist

With a little training, a non-technical person can add a blog post but you need a programmer to add a web page. - A blog is a great way to build relationships online. - A blog is a great way to keep in touch with clients and prospects. I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. Host your blog on the same server as your website. Hosting Your Own.

My Two Cents on Twitter

eMarketing Strategist

actually take the time to read tweets and I really don’t care to follow your disjointed personal conversations. I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. I don’t care what the self styled internet marketing Gurus are telling you. And I think that’s a good thing. Really? Oh I get it!

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. So here goes. Let’s start at the beginning.

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS?

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Make It Personal: Using Data for Content Personalization

B2B Lead Blog

We’ve all been victims of personalization. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. In a report released earlier this year from Seismic and Demand Metric, 80 percent […].

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. OK, back down to earth.

Personalization Is The Future Of Content Marketing

B2B Marketing Insider

The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group. It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience.

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Don’t go overboard.

Understanding brand personality through projective techniques

The B2B Research Blog

Most brands have a set of human traits associated with them – a brand personality.   In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture. This teases out the personality of each brand.  That’s not straightforward. What do the different guests look like? 

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should  crave web personalization. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. Web personalization is gaining a lot of traction among marketers and for good reason.

Quiz: What’s Your Marketing Personality Type?

Influitive b2b

B2B Marketing Customer Marketing b2b marketers B2B marketing b2bmarketingzone marketer careers marketing job types marketing jobs marketing personalities marketing quizzes marketing team membersEver wonder if you’re on the right career path? Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). You’ll also find out how to take your career to the next level and get to share your results with your network.

Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

Marketers now know and understand that effective email marketing is targeted and personal. And that’s where web personalization comes in. What Is Web Personalization? Web personalization helps marketers make their websites as personal and targeted as their other communications and activities. The Benefits of Web Personalization. Download it today!

Customer Experience, Transformation and Personalization at #MME16

ANNUITAS

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Personalization: Personalization and how that relates to content was the final theme for #MME16. She has personalized her brand to fit the fans. Main takeaway?