eMarketing Strategist

Trending Sources

What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

Work 47

What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

Work 47

Facebook Strategy: Friend or Fan?

eMarketing Strategist

artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. When you “are the business” (i.e.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. When you “are the business” (i.e.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

The Power of Negative Attention

eMarketing Strategist

She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. She asks for a refund. That’s right.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Have a profile as a person not a business…  Check. 2. Personally, I’m a lifelong fan of learning from other people’s mistakes. Handle inquires as if you are talking to A PERSON because you are. 3. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Each bead is its own little world you can get lost in. Be a Fan… Check. 3. Wrong.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Have a profile as a person not a business…  Check. 2. Personally, I’m a lifelong fan of learning from other people’s mistakes. Handle inquires as if you are talking to A PERSON because you are. 3. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Each bead is its own little world you can get lost in. Be a Fan… Check. 3. Wrong.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. When you “are the business” (i.e.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. When you “are the business” (i.e.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. As Marydee talked about her own experience of being a visual person and not a word lover, I had an “A-ha!” When Marydee described her own experience, I realized I’m not lazy, I’m just not a word person. I don’t think I ever realized this before because I love to read. The way in which I’m not a word person is that I don’t love to write.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

All you need is for one of your Friends to take the wrong Facebook quiz and the programmers of that quiz have access to the personal data of the quiz-takers Friends. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. The lesson in this? Featured

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

The Power of Negative Attention

eMarketing Strategist

She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. link].

Who’s Tracking You Online?

eMarketing Strategist

It’s been my experience that when people first learn that they are being tracked online, they immediately go to worst case scenario and assume the only purpose is to gather personal information that can be used to steal their identity or make charges to their credit card. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. Featured

Who’s Tracking You Online?

eMarketing Strategist

It’s been my experience that when people first learn that they are being tracked online, they immediately go to worst case scenario and assume the only purpose is to gather personal information that can be used to steal their identity or make charges to their credit card. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

All you need is for one of your Friends to take the wrong Facebook quiz and the programmers of that quiz have access to the personal data of the quiz-takers Friends. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. The lesson in this? That’s not true.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

My Two Cents: Even if you think a client is pissed, COMMUNICATE!

eMarketing Strategist

Fortunately for me, lil-bro lives with his mother who is easily the most responsible person on the planet. At the end of November, I hired my lil-bro to burn all my CD’s to a hard drive. He’s really good at this kind of stuff and needed the bucks so it seemed like a good idea. Burning all my CD’s to a hard drive has two benefits: 1) I can make a few bucks selling them after the fact and 2) I won’t have to look at them collecting dust in my living room. Normally I would eschew parental involvement but like I said, he’s been incommunicado and has over 5k worth of my music. Yay Mom.

Free Blogging eBooks

eMarketing Strategist

John’s personal trick for driving traffic is a great idea I never would have thought of on my own. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” The author, John Robinson doesn’t like the word “ebook.” In 22 pages he touches on the essential WordPress plugins you will need, explains all the lingo and good ideas for driving traffic to your blog. Blog Profits Blue Print. Great for: People who want to make money blogging (and the rest of us). link]. link]. Read it.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

What exactly do you need this person to do ? When project based pay is not possible, I give the person a range of how long I expect it will take with an understanding to check in at about the 30% point so we cal see how it’s going and re-evaluate the agreement. Another important reason for answering these questions is that if you need a variety of tasks done, you might need more than one person. Far too often business people try to hire one person to do it all. I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). link].

Should I Have a Blog?

eMarketing Strategist

With a little training, a non-technical person can add a blog post but you need a programmer to add a web page. - A blog is a great way to build relationships online. - A blog is a great way to keep in touch with clients and prospects. I’ve spent as much time talking clients out of starting a blog as I’ve spent talking them into a blog. If you hate to write (or can’t pay someone else to do it), can’t find the time to write, or don’t think you have anything to say, save yourself the heartache and don’t start a blog. Host your blog on the same server as your website. Hosting Your Own.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

My Two Cents on Twitter

eMarketing Strategist

actually take the time to read tweets and I really don’t care to follow your disjointed personal conversations. I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. I don’t care what the self styled internet marketing Gurus are telling you. And I think that’s a good thing. Really? Oh I get it!

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. So here goes. Let’s start at the beginning.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

How to Make Audience Segmentation Truly Personal

Act-On

So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. How much is enough?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should  crave web personalization. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. Web personalization is gaining a lot of traction among marketers and for good reason.