| | | eMarketing Strategist | |  Personalization | 21 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST SEPTEMBER 26, 2011  What Are Meta Tags and How Do They Work? While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help. | EMARKETING STRATEGIST SEPTEMBER 26, 2011  What Are Meta Tags and How Do They Work? While a person viewing the web page doesn’t see them, the search engines do. Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do. How Meta Tags Help. | | | | | |
| EMARKETING STRATEGIST SEPTEMBER 7, 2010 How to Alienate Potential Customers on Facebook: A Cautionary Tale Have a profile as a person not a business… Check. Personally, I’m a lifelong fan of learning from other people’s mistakes. Handle inquires as if you are talking to A PERSON because you are. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Each bead is its own little world you can get lost in. Keep in mind, I rarely enter contests. | EMARKETING STRATEGIST AUGUST 24, 2010 Who’s Tracking You Online? It’s been my experience that when people first learn that they are being tracked online, they immediately go to worst case scenario and assume the only purpose is to gather personal information that can be used to steal their identity or make charges to their credit card. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. | EMARKETING STRATEGIST SEPTEMBER 7, 2011  Facebook Strategy: Friend or Fan? artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. Facebook’s primary purpose is as a personal networking site. That is why you start by setting up a personal profile. | EMARKETING STRATEGIST SEPTEMBER 7, 2011  Facebook Strategy: Friend or Fan? artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” Before I explain the different between a Friend and a Fan, you need to understand the difference between a personal profile and a Fan page. Facebook’s primary purpose is as a personal networking site. That is why you start by setting up a personal profile. | | | | | | | |
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EMARKETING STRATEGIST | MONDAY, AUGUST 2, 2010 Watch out for This Sales Newsletter Scam
All you need is for one of your Friends to take the wrong Facebook quiz and the programmers of that quiz have access to the personal data of the quiz-takers Friends. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. To which I replied, “Oh really. The lesson in this? MORE >> -
EMARKETING STRATEGIST | TUESDAY, JUNE 22, 2010 How to Use HARO for Publicity & More! (Part I)
If they don’t get back to you don’t take it personally. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution. HARO was recently purchased by software company Vocus. General. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010 The Power of Negative Attention
She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. link]. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010  The Power of Negative Attention
She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. link]. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010  The Power of Negative Attention
She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. link]. MORE >>
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Watch out for This Sales Newsletter Scam EMARKETING STRATEGIST | MONDAY, AUGUST 2, 2010
- Who’s Tracking You Online? EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
- How to Alienate Potential Customers on Facebook: A Cautionary Tale EMARKETING STRATEGIST | TUESDAY, SEPTEMBER 7, 2010
- My Two Cents on Twitter EMARKETING STRATEGIST | WEDNESDAY, APRIL 1, 2009
- Should I Have a Blog? EMARKETING STRATEGIST | THURSDAY, APRIL 23, 2009
- Hiring Subcontractors: How to Keep Costs Low and Quality High EMARKETING STRATEGIST | MONDAY, SEPTEMBER 7, 2009
- Free Blogging eBooks EMARKETING STRATEGIST | MONDAY, JANUARY 11, 2010
- My Two Cents: Even if you think a client is pissed, COMMUNICATE! EMARKETING STRATEGIST | SUNDAY, MARCH 14, 2010
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