| | | Digital Voices | |  Personalization | 28 articles |
| Page 1 of 1 | Previous | Next | DIGITAL VOICES MAY 16, 2012 5 Ways to Use Social Media to Redefine Customer Value Proposition Google’s CVP via social media is to provide a personalized experience to billions of users and help them make better, more informed decisions. The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. Top 5 Takeaways for firms aspiring to educate, engage and sell to customers via social media: Customer value proposition (CVP) is satisfying customers on criteria that competitors don’t satisfy. Google+ is a common thread, not another channel. | DIGITAL VOICES APRIL 19, 2011 Relevance Never Goes Out Of Style: The Importance Of Email Segmentation m a marketing guy and I have a bunch of personal interests. Our job as marketers therefore is to pinpoint the content to which our target reader is going to respond – to perfect the art of delivering the right offer to the right person at the right time. Developing a personal relationship with your potential customers by providing them relevant advice and targeted offers will really warm them up to you. have a folder to which I automatically divert all the commercial mailings I’ve asked for. If so, I move those to my “commercial” inbox and set up a new rule. Hurry up | | | | | |
| DIGITAL VOICES FEBRUARY 15, 2012  Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! Now for more than just games and personal productivity, more than 50% [1] of us are using our smart phones to make our lives easier by connecting to the web in real time. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We Google. We Skype. We Tweet. We like. We Shop. | DIGITAL VOICES JULY 18, 2012  SMS - The Mobile Marketing Road Less Traveled While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think? So we do what we must. Enter “Narrowcasting.” | DIGITAL VOICES DECEMBER 6, 2011  5 tips to Improve Your Company’s Customer Service on the Web Allow customers to personalize the customer service experience. For a good example of a personalized customer service interface, check out Starwood Hotels Preferred Guest Program. Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. | DIGITAL VOICES JANUARY 3, 2012  Small Business Social Media Outlook for 2012 (Infographic) According to this recent infographic developed by OfficeArrow.com, while the majority of small business owners use social media personally, and acknowledge its usefulness, very few of them plan to invest heavily or hire anyone to help them with Social Media Marketing in 2012. The corporate website outperforms all forms of social media as a source for company information seekers. | | | | | | | |
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DIGITAL VOICES | SUNDAY, APRIL 24, 2011 Harnessing the actionable web chatter
Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. but instead of showing you the basic 404 Error page that is confusing and doesnt really explain anything, weve created this page to explain what went wrong. try to search. Wordpress search. Random Posts. Email marketing: Strategy and best practices for communicating with customers. Categories. Content Management. Digital Strategy. eCommerce. Flash. MORE >> -
DIGITAL VOICES | WEDNESDAY, JULY 18, 2012  SMS - The Mobile Marketing Road Less Travelled
While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think? Is SMS open territory for advertisers or should it be left sacred for personal communication? When talking about digital marketing strategies today’s marketer would be completely remiss if he were not incorporating mobile best practices. MORE >> -
DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013  How Social Media Marketing is Driving Big Businesses
It allows people to see that I'm a person." At the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. According to a recent study done by comScore 1 , social networking is ranked as the most popular content category for worldwide engagement, reaching more than 85% of the population in 41 out of 43 major countries that were surveyed. How are big companies reacting to the upsurge of social media? However, this trend is changing and more small and mid-sized companies are expected to jump on the social media bandwagon in 2013. References. MORE >> -
DIGITAL VOICES | TUESDAY, FEBRUARY 19, 2013  Requirements Analysis – a Critical First Step in Web Site Design.
This process requires careful management of the personalities involved, and asking focused questions about the importance of each requirement. So, you’ve finally gotten approval on the budget you need to begin that long-awaited redesign of your corporate website – exciting news! Or perhaps your about to embark on your first entrepreneurial venture and you’re considering developing a custom website or mobile application? In this blog I hope to convince you to take a deep breath before you jump, and go through a thorough process of requirements analysis. It is not fun. MORE >> -
DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011 Understand your Data to Better Serve your Customers and Increase Sales
Customers are now presented with the ability to choose the level of personal interaction they expect from a company. Customers have an expectation that if you offer those choices, and they choose to use them, that you will be able to provide them with an experience that is personal, relevant, and seamless. If that experience feels disconnected, today’s customers may not be patient enough to wait for that experience. Customers and business alike have the information to interact in intimate ways, yet the ability to appropriately use this information is lacking. MORE >>
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Yahoo trying to play catch up on the Social networking scene DIGITAL VOICES | THURSDAY, SEPTEMBER 27, 2007
- Improving conversion rates for your online channel DIGITAL VOICES | THURSDAY, MAY 1, 2008
- The 11 commandments of football – for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- Yahoo trying to play catch up on the Social networking scene DIGITAL VOICES | THURSDAY, SEPTEMBER 27, 2007
- Legal innovation or unfair competitive advantage? DIGITAL VOICES | THURSDAY, APRIL 17, 2008
- The 11 commandments of football – for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- Improving conversion rates for your online channel DIGITAL VOICES | THURSDAY, MAY 1, 2008
- Relevance Never Goes Out Of Style: The Importance Of Email Segmentation DIGITAL VOICES | TUESDAY, APRIL 19, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
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