free Personal Edition with full development capabilities. The main limit vs. the licensed version is that Personal Edition cannot read QlikView files developed on any other copy of the software, and no one else can read files that Personal Editon generates. Of all these items, the one I found most thought-provoking was the free Personal Edition, which replaces a 15-day free trial. Few analysts, who are the most likely users for Personal Edition, have the clout to sponsor so large an investment. Of course, they still have to purchase a QlikView license.) MORE >>

This means offers could be controlled by one person, campaigns designed by someone else, and touchpoint placements by a third party. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. Over time, products emerge that combine these functions and displace the individual point solutions. This is especially true when IT departments, rather than end-users, control the purchase process. appear at a dizzying pace. MORE >>

The system includes an email builder with the usual features such as personalization and required “unsubscribe” links. Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.” The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. suppose no one needs reminding of that in today’s economic situation. At least it’s worth a closer look. User rights (i.e., MORE >>

Its email heritage still shows in strong content management and personalization capabilities. On the other hand, Neolane might argue that its content personalization features reduce the need for building so many segments in the first place. Personalization works the same across all media: users embed selection rules within templates for email, Web pages and other messages. Neolane’s flow charts allow an additional level of personalized treatment, supporting sophisticated multi-step programs complete with branching logic. market last week. presence. MORE >>

The big deal in HubSpot’s eyes is the profiles include all information the HubSpot database about each person, and are even color-coded with the sales lead stage. HubSpot’s current vision of highly personalized data-driven marketing is consistent with this. The current vision is also quite different from the original HubSpot vision of attracting traffic through huge volumes of great (but not personalized) content. The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface. MORE >>