| | | Conversionation | |  Personalization | 38 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION JANUARY 28, 2012 Building Your Internal Social Media Expert Team Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistAn important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. | CONVERSIONATION MAY 22, 2011 Content Marketing: What Content People Share And Why They Do It Based on this list, it is clear that personal and plain fun content are shared most, probably another argument for word-of-mouth marketing. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). The triggers are very personal, subjective and relative. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. The focus on content relevance is normal. | | | | | |
| CONVERSIONATION NOVEMBER 27, 2012  The Big Content Marketing Fail: How Much Content Do You Need? This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. Don’t know? | CONVERSIONATION MAY 28, 2011  Second Screen Engagement: the Social Dimension of the TV Experience The person does. This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. That’s the little plug, thank you very much. Now to the point. Someone I didn’t meet before was Kevin Slavin , Co-Founder and Chief Creative Officer at Starling. Kevin Slavin. | CONVERSIONATION SEPTEMBER 25, 2011 Blogging and Content Marketing: Results Versus Personality However, the rules and best practices of efficient blogging should not undermine vision and personality. A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing | CONVERSIONATION JULY 18, 2012  Altimeter Report: the Convergence of Paid, Owned and Earned Media In B2B marketing often a more personal approach, in tune with the customer journey was (and still is) possible. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. Easy, although media proliferation made it look harder. | | | | | | | |
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CONVERSIONATION | MONDAY, JANUARY 28, 2013  The Connected Consumer: Who Are We Talking About?
Personal networks of trust and Generation C In 2009, Razorfish , always good for excellent reports , released ‘The Razorfish Consumer Experience Report’. In the summary below you will notice Razorfish speaks about the connected consumers as people who embrace social media and actively build their own trusted personal networks , among others. The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Yes, most certainly. MORE >> -
CONVERSIONATION | WEDNESDAY, JULY 18, 2012  How to Unsuck at Personalization in Marketing
Personalization seems to play an important role in this growth however not all is well: conversions drop. Regardless of the channels, many businesses still suck at personalization. Marketing automation and data segmentation have led to more personalized and relevant email marketing programs , eMarketer says. So, more personalization doesn’t lead to better conversion rates because of more touchpoints? Such as “how well do we personalize”? The term personalization is used by marketers in a vast range of tactics with very different maturity degrees. Right. MORE >> -
CONVERSIONATION | TUESDAY, JULY 26, 2011  Content, Stories and the Blurring of B2B and B2C Marketing
Or better, I maybe should say “it starts to change” because every day again I have to notice how companies succumb for the old ways of push marketing under pressure of internal silo-driven personal short-term priorities. Or as David Sable , COO of Wunderman, told me; it’s B2P: business-to-people (and it has always been), illustrating it with a few nice personal experiences. It’s like David Sable also said: the person playing a game on Xbox Live can be the CEO of a major corporation. So, no content, context and personal stories mean fewer sales and more effort. MORE >> -
CONVERSIONATION | SUNDAY, JULY 29, 2012  How to Earn Trust When Distrust Rules
Proof: we skip ads on TV because we can, and we increasingly ignore emails, certainly when not personalized, and banners on the Web, a phenomenon called ‘banner blindness’. Trust and personality The basis of regaining trust in relationships, is obviously having a relationship to start with. And the stronger and more personal it is the more valuable it becomes. Furthermore, people are not isolated but connected and the strength of more ‘social’ relationships travels fast in a connected reality.The basis of a strong relationship is personality. Your product can be DOA. MORE >> -
CONVERSIONATION | SUNDAY, DECEMBER 23, 2012  On Twitter and real life: some love and some tips #socialsong
My personal Twitter rules When working on the Twitter training, I started looking back at my own Twitter behavior and realized I didn’t like it. No worries though: I’m not the kind of person that checks who unfollows him or, worse, tweet about it. prefer to do a few #FF or Follow Friday tweets to one person at a time and saying why. But if you do it now and then as a token of appreciation or gratitude, make it personal. Chuck Kent A few weeks ago I wrote a very personal pos t and one of the people who commented on it was Chuck Kent. And it’s so darn personal. MORE >>
- Word of Mouth Marketing: When a Human Phenomenon Goes Business CONVERSIONATION | WEDNESDAY, JULY 27, 2011
- The Cross-Channel Customer Experience Must and How to Achieve It CONVERSIONATION | MONDAY, AUGUST 1, 2011
- Why We Still Fight Over Social Media and Content Marketing CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
- The Perception of Social Media Marketing: it’s a Free Lunch CONVERSIONATION | FRIDAY, MAY 27, 2011
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- Five Cultural Reasons Marketers Fail to Keep Up with Consumers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- Social CRM: Social Media and Communities in Customer Relationship Management and Marketing CONVERSIONATION | FRIDAY, MAY 20, 2011
- The Humanization of User Experiences: the Emotional and Personal Must CONVERSIONATION | TUESDAY, JULY 26, 2011
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- Context Marketing in Context: Beyond Inbound and Content CONVERSIONATION | MONDAY, DECEMBER 10, 2012
- Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone CONVERSIONATION | FRIDAY, JULY 15, 2011
- The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist CONVERSIONATION | THURSDAY, JULY 14, 2011
- Social Business: the Essence of Collaboration and Purpose CONVERSIONATION | WEDNESDAY, JUNE 20, 2012
- Five Customer Empowerment Tips: the Days of Intuition are Over CONVERSIONATION | MONDAY, JANUARY 28, 2013
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- Email Marketing: The Customer-Centric Culture Failure CONVERSIONATION | THURSDAY, MARCH 8, 2012
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- The Power of Powerlessness: Let Go and Put the Customer First CONVERSIONATION | TUESDAY, MAY 15, 2012
- Content Marketing: Considerations When Defining a Content Plan CONVERSIONATION | MONDAY, MAY 23, 2011
- The Digital Business Impact of Multifunction Device Consumer Adoption CONVERSIONATION | TUESDAY, FEBRUARY 12, 2013
- Event-triggered & lifecycle-based (social) email marketing: cross-channel tips CONVERSIONATION | THURSDAY, AUGUST 12, 2010
- Social and Speaking Out on Religious, Political and Personal Beliefs CONVERSIONATION | SATURDAY, JULY 28, 2012
- Social and Interactive CRM: the Core of a Customer-Centric Business CONVERSIONATION | SUNDAY, MAY 22, 2011
- Personal Brand Values: Boring as Corporate Brand Values CONVERSIONATION | TUESDAY, DECEMBER 13, 2011
- Five tips to grow your email marketing list in social media times CONVERSIONATION | TUESDAY, JULY 27, 2010
- The Challenges of a Real-Time Economy: an Unexpected Small Crisis CONVERSIONATION | THURSDAY, JULY 19, 2012
- The “science” of conversion and relevant marketing versus personality, emotion and innovation CONVERSIONATION | MONDAY, OCTOBER 11, 2010
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