Conversionation

Trending Sources

Guide to persona and buyer persona models for integrated marketing

Conversionation

By defining personas we put ourselves in the shoes of a “typical” target person and define processes by empathizing with them in a very detailed way so we [… Using personas in (online) marketing is not new.

Connecting the customer experience

Conversionation

And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

This blog post tells some personal stories and takes you a bit back in time.

Why We Still Fight Over Social Media and Content Marketing

Conversionation

Finally, without some good personalized content, there is not much to email or tweet, is there? A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Content Marketing: What Content People Share And Why They Do It

Conversionation

Based on this list, it is clear that personal and plain fun content are shared most, probably another argument for word-of-mouth marketing. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). The triggers are very personal, subjective and relative. Why do people share content?

Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

In B2B marketing often a more personal approach, in tune with the customer journey was (and still is) possible. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are.

Report 102

The Humanization of User Experiences: the Emotional and Personal Must

Conversionation

Today, a human approach that goes beyond openness, personality, personalization and transparency is a must, as engagement rules and brands become dynamic, defined by their touch points, interactions and emotional connections. How genuinely human can a business be?

The Cross-Channel Customer Experience Must and How to Achieve It

Conversionation

The reputation of your brand is the perception of the “user&# and all his “connections&# in the most individual contact possible, regardless of time, place and person. My experience: I personally know very few companies that are this far. I personally do not know any.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

However, there is a big difference between the conversion rates, let alone deliverability, of messages that are not personalized and messages with a one-size-fits-all approach. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

If that’s it, then context marketing is just a mix of content marketing and good old customer-centric marketing automation with a twist of personalization. Everything evolves and so does marketing. Today, things evolve faster.

On Twitter and real life: some love and some tips #socialsong

Conversionation

My personal Twitter rules When working on the Twitter training, I started looking back at my own Twitter behavior and realized I didn’t like it. No worries though: I’m not the kind of person that checks who unfollows him or, worse, tweet about it. And it’s so darn personal.

POS 75

Blogging and Content Marketing: Results Versus Personality

Conversionation

However, the rules and best practices of efficient blogging should not undermine vision and personality. A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. 2016 the year of B2B brands finding a personality and sense of humor?

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it.

CRM 87

Building Your Internal Social Media Expert Team

Conversionation

Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistAn important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

Increase profits by offering proper, relevant and personalized customer service and communication, resulting in conversion and customer engagement. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries!

The Power of Powerlessness: Let Go and Put the Customer First

Conversionation

Combine that with the decreasing trust of consumers and there you have it: people build their own, personal value systems. It allows us to serve the consumer in an increasingly personal way, creating engagement, interactions and – ultimately – loyalty.

The Digital Business Impact of Multifunction Device Consumer Adoption

Conversionation

Accenture found nearly 60% of consumers say it improves their productivity to take conference calls and use collaboration tools from their personal devices. Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will.

Second Screen Engagement: the Social Dimension of the TV Experience

Conversionation

The person does. This week I moderated IAB Belgium’s annual Think Digital congress. I knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile.

Social Business: the Essence of Collaboration and Purpose

Conversionation

I personally don’t really like the term social business (except if you use ‘social’ as in social psychology, rather as in social media). Let me assure you that these purposes often are about their own personal goals, pains and gains than with a ‘higher good’ or the ‘holy customer’.

How to Earn Trust When Distrust Rules

Conversionation

Proof: we skip ads on TV because we can, and we increasingly ignore emails, certainly when not personalized, and banners on the Web, a phenomenon called ‘banner blindness’. Trust and personality The basis of regaining trust in relationships, is obviously having a relationship to start with.

Trust 56

The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist

Conversionation

So, here is my advice: if you start blogging for personal or business purposes, if you start using social, content marketing or inbound, don’t stare at the “being found” alone.

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

The underlying realities of both mobile and social are obviously richer, more diverse and consisting of so many phenomena, both in our personal and professional lives. 35% completed the purchase in person.

Word of Mouth Marketing: When a Human Phenomenon Goes Business

Conversionation

But, more important: you can connect with them as a person via social media. People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon.

B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

A corporate blog is not written by one person generally. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all.

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

We know we need more personal, relevant and social interactions, regardless of the channels. Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. It seems everyone is offering social CRM solutions these days. However, social CRM is not about tools.

The Challenges of a Real-Time Economy: an Unexpected Small Crisis

Conversionation

I temporarily removed it now as requested (I’m a nice person, at least so my mom says) and as the report is supposed to go online later today.

Mail 43

The Connected Consumer: Who Are We Talking About?

Conversionation

Personal networks of trust and Generation C In 2009, Razorfish , always good for excellent reports , released ‘The Razorfish Consumer Experience Report’. The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing.

Where does Content Marketing Belong in the Social Business?

Conversionation

In practice it is often a 360 degree and customer-centric thinking person, acting as a sort of human “glue” between various divisions, life cycle based customer needs and business priorities with three simple goals: Providing the “internal” clients with what they require (sales, services, etc.): ensuring that there is material for every person that comes into contact with the customer or prospect.

Personal Brand Values: Boring as Corporate Brand Values

Conversionation

Have you been looking at the core values as expressed by brands lately? I have, for a presentation I did a few months back on corporate BS. It’s an interesting experience. Sustainability is a hot one. Caring. Innovative. Human. The list goes on. The funny thing is that you find the exact same brand values [.]. Blog Branding Opinion brand values

List 25

Social and Interactive CRM: the Core of a Customer-Centric Business

Conversionation

The underlying evolution in the whole movement towards gaining this single view in a fragmented reality and towards a social CRM that goes in two directions and encompasses all touch points through the whole customer life cycle, is clearly that of the increasing need for a more personalized, personal and customer-centric approach. Last week I wrote a guest post for interactive CRM and conversion marketing specialist Selligent.

CRM 37

Email Marketing: The Customer-Centric Culture Failure

Conversionation

Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentationEarlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report.

Content Marketing: Considerations When Defining a Content Plan

Conversionation

Content may lead to a personal interaction (for example, if someone responds to a blog post and you subsequently established a connection with that person), sometimes the interaction is less personal. Content that is adapted to the preferred channels, digital signals, triggers, stages in the life cycle and needs of people is becoming increasingly important.

ROI 29

Social and Speaking Out on Religious, Political and Personal Beliefs

Conversionation

“You can’t talk about your personal beliefs” – for the ‘greater good’ – is often one these guidelines. For the latter, personal convictions in ‘sensitive’ domains are – ironically enough – often seen as the enemies of precious so-called personal branding.

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters

Conversionation

However, they also sell your brand, directly or indirectly, to their own personal ecosystems, thus leading to sales.

Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

Or better, I maybe should say “it starts to change” because every day again I have to notice how companies succumb for the old ways of push marketing under pressure of internal silo-driven personal short-term priorities. Joe Pulizzi.

The “science” of conversion and relevant marketing versus personality, emotion and innovation

Conversionation

//. The blog you are reading and the site you are visiting is built with HubSpot. I know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. I’m already happy I can. Click title to read more