Content Marketing for BI

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Visualize Social Media Data

Content Marketing for BI

If you know me, you know I’m a very visual person. learn by watching, I enjoy pictures so much I do photography in my spare time, and, the data geek in me loves infographics. So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. While it looks a lot like a map of airline routes, its’ really a map of our human relationships.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

It can also create a blog post of your most recent tweets – but I personally don’t use that feature. Websites used to be easy. Just get your site designed, developed, launched, and sit back and wait for visitors to enjoy—right? Well, things have changed quite a bit in the last couple years. These days, our would-be website visitors have numerous avenues to find information.

The Content Marketing Sweet Spot

Content Marketing for BI

Personally, I’ve seen each term over-used and under developed. I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. More hits to the website? More inquiries? Even more sales?

Spot 17

My 3 Wishes from the Marketing Genie

Content Marketing for BI

will look for a well-designed, organized, and complete website, regular newsletters, targeted e-mails, trade show presence, search engine results, and most of all: contact information that leads me to a real person. Does your brand personality show through? Remember watching cartoons about Aladdin and the magic lamp? Didn’t you wish you could have three wishes too?

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

On the Internet, Everyone’s an Expert

Content Marketing for BI

Get to know the person or the company. As a person or company that would like to be perceived as an expert, are you publishing content (big or small) on a regular basis? They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows anyone to market themselves as an expert. This funny video mocks just how easy it is.

Seeing through your customer’s eyes

Content Marketing for BI

Beneath the business needs that your product may address, you also need to speak to the personal needs of your buyer. Yes, you’re selling to a real person who has his own personal agenda. Make sure you consider these personal needs as well: • Make my company money. You have a great idea. You turned it into a product. It’s going to solve all kinds of problems.

White Paper Format: Fact or Fiction?

Content Marketing for BI

Here are some considerations I think should help make an objective decision: Table of contents – Personally, I’m not a big fan of using a ToC in white papers, unless they are very long (12 or more pages). White papers are still one of the most popular marketing tools for BI and high tech companies, among others. find some long held beliefs about white papers very interesting. understand it.

An Example of Creating Customer Passion

Content Marketing for BI

Find ways to show them your company’s true personality. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass. They are relatively small but you’d never know it.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

An Example of Creating Customer Passion

Content Marketing for BI

Find ways to show them your company’s true personality. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass. They are relatively small but you’d never know it.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

Employees use their personal devices for work productivity. It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Then things began to shift. It’s not an either/or.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

Personally, I try to add something visual to each page. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully drafted first version of your new white paper. It just won’t happen.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

The tone of the paper should be in third-person (no using “you” or “we”). Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. Either way, you’re facing what might seem like a daunting project ahead. So, let’s take the mystery out of it and work through this together. Will you leave it behind after a sales call?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Holiday Thanks to my Clients

Content Marketing for BI

Any self-employed person could not ask for a better gift! I’ve also had the opportunity to learn about s ome great topics : Pervasive, self-service BI. With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Biometrics. Thin film coatings.

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” I don’t mean this from a personal perspective, though that is always helpful, too. Personality Attributes – Finally, you need to be clear about how you are perceived in the market. There are many color wheels online that show the personality of colors. Budgets change.

Networking Your Social Media

Content Marketing for BI

Now check your personal profile. Facebook – First, create a personal profile. Social media is still fairly new and understanding how to connect the various social media tools is not easy. First, this help assumes you have a hosted blog, particularly Wordpress. It’s a little tricky to set up and configure unless you have a geek-streak like me. Let me know and I can help.

URL 2

Growth is Not Always Optional

Content Marketing for BI

Only, I’m not the same person I was. The Universe decided I had some personal growth to do as well. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. decided to revise my own marketing message and website.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

Growth is Not Always Optional

Content Marketing for BI

Only, I’m not the same person I was. The Universe decided I had some personal growth to do as well. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. decided to revise my own marketing message and website.

If We Can't Laugh at Ourselves…

Content Marketing for BI

think the producers of The Office should hire the marketing guy in this video – he’d fit right in and they need a marketing person. Marketers today are spending a lot of energy trying to do more with less. Needless to say, these are stressful times. A few weeks ago, I asked Can B2B Marketing Be Fun? and now the “fun&# mirror has been turned back at ourselves.

If We Can't Laugh at Ourselves…

Content Marketing for BI

think the producers of The Office should hire the marketing guy in this video – he’d fit right in and they need a marketing person. Marketers today are spending a lot of energy trying to do more with less. Needless to say, these are stressful times. A few weeks ago, I asked Can B2B Marketing Be Fun? and now the “fun&# mirror has been turned back at ourselves.

Once upon a time in B2B marketing

Content Marketing for BI

It has a way of personalizing the relationship between vendor and customer. It still may be a stretch to incorporate this style into our traditional marketing content and I’m probably treading on new ground here, but I throw it out there as a new, more personal direction for B2B marketing. Is it just me or is most marketing content for B2B pretty dry? Don’t you love a good story?

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Once upon a time in B2B marketing

Content Marketing for BI

It has a way of personalizing the relationship between vendor and customer. It still may be a stretch to incorporate this style into our traditional marketing content and I’m probably treading on new ground here, but I throw it out there as a new, more personal direction for B2B marketing. Is it just me or is most marketing content for B2B pretty dry? Don’t you love a good story?

The Buzz about Social Media Marketing

Content Marketing for BI

Industry trade shows or conferences (in person) – 59%. From that, he says a story in eWeek about this research states, “ …while business buyers may be using social networks and other tools in their enterprise and personal lives, Web 2.0 And here are the answers: Peers and colleagues – 84%. Vendor, industry and trade Web sites – 69%. Your direct vendor salesperson – 69%.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

To reduce the risk that your prospects will choose not to download when needing to leave personal data, use a simple form to collect a minimal amount of information. Research shows that most white papers get passed around and are read by more than one person. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read.

DecisionStats Interview

Content Marketing for BI

In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. Hope you get a chance to read it! link].

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

DecisionStats Interview

Content Marketing for BI

In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests). Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. Hope you get a chance to read it! link].

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. So here goes. Let’s start at the beginning.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

How to Make Audience Segmentation Truly Personal

Act-On

So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. How much is enough?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should  crave web personalization. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. Web personalization is gaining a lot of traction among marketers and for good reason.