Those required quite a bit of re-work on my part as that person didn’t understand my subject matter, but firmly embraced the publisher’s style guidelines. It was terrifying to have some of the people I’ve got a huge amount of respect for, but don’t know all that well personally, as the first to read it. Much of how they decide is based on personal values and their buying committee is usually their spouse, and maybe the family. Ambal Balakrishnan: Tell us about what Marketing Interactions does? Ardath Albee: That’s a good question. looked. MORE >>

Even better, use quotes from more than one person and layer them throughout your paper. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally. Why are some case studies more effective than others? Blogs. Books. MORE >>

Does this person have an experience that would be useful to share? Ask if you can use a picture of the subject - it helps the reader to see that there's a real person answering the questions. Feel free to get a little more personal and pick the subject's brain. Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story. How to identify a good interview candidate. MORE >>

Personal brand' coaches will disappear up their own arses - Leaving nothing but a trail of tweets. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Doug Kessler is the Creative Director and co-founder of Velocity , the London-based B2B marketing agency specializing in technology markets. Doug Kessler. Blog Velocity-B2B Marketing Twitter DougKessler. And it’s kind of fun." MORE >>

" A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. The video white paper combines PowerPoint type on screen information with a real person to create a very unique delivery mechanism. Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. What are components of a good video white paper?" Michael Stelzner. Books. MORE >>