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Key to 2016: Personalize Marketing with the ICE Formula

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The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Marketing/Business b2b marketing PersonalizedWhat will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Educate. Engage.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

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The company combines the mini-video format of YouTube with the ethos of the Home Shopping Network to offer women snack-sized personal shopping videos based on occasion. Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. What to wear is the biggest dilemma when comes to Fashion wear.

Right place at the Right time with the Right person

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So, this moment…when the boys walk out of school…and I am there…to spot them…to … Continue reading Right place at the Right time with the Right person. Life/Experiences Parenting/Growing up amends growing up making pick up right person right place right timeDaddy always tells me that if is OK if you screw it up. You just have to make amends and get better. For several years of life, I couldn’t pick up the boys after school. I had my priorities all wrong.

Happy Karthikai Deepam

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Every Karthigai Deepam the person I miss the most is my mother-in-law Girija. Happy Karthigai Deepam! She made the world’s best Adai and paniyaram to celebrate Karthigai Deepam. The boy and I lit lamps around the house and made adai with lots of coconut pieces. It is my way of paying homage to my mother-in-law … Continue reading Happy Karthikai Deepam. Food/Health Holidays/Festivals Life/Experiences Parenting/Growing up Deepam festival indian Karthikai

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Do your Content have a Personality?

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Does your content have a personality? You can’t master social media without vibrant personalities who create content that connects with your core clients. ". Personalities matter, they always have, and they are now emerging as a strong marketing advantage. Written content should reflect the personalities of the authors, rather than being anonymous company copy.

Future of Marketing - Technology Enabled Personalized Marketing

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So, it indeed is challenging for us marketers to personalize marketing. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. How to personalize marketing? For more on personalized marketing, tune into Future of Marketing II: The Personalization Revolution. Tune in on March 29th, 1 PM ESTto hear me and other marketers discuss how technology is enabling personalized marketing. Customers have very heterogeneous needs. Let us address 2 questions. Question 1.

Content Marketing Showcase Series # 7 hunch’s infographics

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personal. Hunch personalizes the internet by helping in sharing and discovering great recommendations about connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots. Content Marketing Showcase Series # 7 hunch’s infographics. Name: Hunch’s infographics. Normal. 2012-07-23T07:24:00Z. 10.2625.

Content Marketers Must Read Book of the Week!

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personal. Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. Authors: Joe Pulizzi. Blog Twitter Facebook. Newt Barrett. Blog Twitter. In the last few years, buyer behavior has changed dramatically. Normal. 2012-08-01T15:59:00Z. 2012-08-01T16:00:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. Other

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Content Marketers Must Read Book of the Week!

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personal. Content Marketers Must Read Book of the Week! Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. Authors: Ann Handley. Blog Twitter Facebook. Chapman. Blog Twitter Facebook. Normal. 2012-07-18T13:37:00Z. 2012-07-18T13:38:00Z. 10.2625. Clean. MicrosoftInternetExplorer4.

Content Marketing Showcase Series # 6 Zappos’ digital lifestyle magazine

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personal. Name: ZN : Zappos’ digital lifestyle magazine. Normal. 2012-06-21T07:01:00Z. 2012-06-21T07:02:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. Name: ZN : Zappos’ digital lifestyle magazine. Zappos.com is an online shoe and apparel shop. Zappos has grown to become the largest online shoe store. Type of Content : iPad app. Why is this cool content marketing? Other

B2B Content Marketing Strategy Checklist

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personal. Content Marketing has exploded. Normal. 2012-06-29T02:54:00Z. 2012-06-29T02:55:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. Content Marketing has exploded. That’s good because you've finally got a way around those annoying barriers that buyers tend to erect when they sense old- school marketing. Bottom line: good content isn’t enough any more. Go ahead. Other

Content Marketing Tools Series #7 Curata

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personal. Content Marketing Tools Series #7 Curata. About Curata. Normal. 2012-05-30T14:40:00Z. 2012-05-30T14:41:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. About Curata. Curata is a content curation. tool and content curation is all about how to market content. Curata is a comprehensive, business-grade, content curation. Here are interesting 4 features that make Curata unique.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Content Marketing Showcase Series # 5 My Starbucks Idea

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personal. Content Marketing Showcase Series # 5 My Starbucks Idea. Name: My Starbucks Idea. Normal. 2012-05-10T02:27:00Z. 2012-05-10T02:28:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Name : My Starbucks Idea. Starbucks is the largest coffeehouse company in the world, based in Seattle , Washington. Other

Content Marketing Tools Series #6 Pinterest

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personal. Content Marketing Tools Series #6 Pinterest. About Pinterest. Normal. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About Pinterest. Users can browse other pinboards for inspiration,’re-pin' images to their own collections and or 'like' photos. percent) and food (10.5

Content Marketing Showcase Series # 3 The Eloqua Blog Tree

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personal. personal. Name: Eloqua. Normal. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Type of Content: Infographic. Normal. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. 10.2625.

Content Marketing Showcase Series # 4 Red Bulletin

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personal. Content Marketing Showcase Series # 4 Red Bulletin. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. Normal. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad. Description. It covers the very latest news from the world of Red Bull. Other

Content Marketing Showcase Series # 1 ShipServ

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personal. ShipServ's products and services bring buyers and suppliers together online, in print, on ship and in person. personal. We at ClickDocuments. Normal. 2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. This edition we are featuring ShipServ. Name : ShipServ. Type of Content : Stop-Motion animation. Shareable. Normal. 10.2625.

Content Marketing Tools Series #5 visual.ly

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personal. About visual. Normal. 2012-04-10T09:32:00Z. 2012-04-10T09:33:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About visual.ly. Visual.ly is The world's largest community for sharing infographics and data visualizations. Here are interesting 4 features that make visual.ly unique. But with visual.ly profile and share.

Content Marketing Showcase Series # 2 HubSpot

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personal. HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enab. Normal. 2012-03-20T16:18:00Z. 2012-03-20T16:18:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. We at ClickDocuments love HubSpot - because HubSpots folks are not only prolific content creators but also content distributing Rockstars. Other

Content Marketing Tools Series #4 Outbrain

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personal. Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. About Outbrain. High Clickthrough Rates : Outbrain clickthrough. link].

ThinkBook

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ThinkBook can be your personal companion. It can be used to set personal goals and share new ideas. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas? The books is filled with 30+ inspirational messages. Reviews

Content Marketing Tools Series #1 Animoto

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User can use these songs for personal videos on Facebook , YouTube, or blog. sandeep. Normal. sandeep. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Animoto : An. interesting Video based Content Marketing Tool. About Animoto. So how does Animoto work? Easy sharing. Animoto helps. Animoto. Othe

Annual Content Marketing Retreat 2012

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Russell Sparkman: Truly, the highlight of the 1st Annual Content Marketing Retreat , and all our programs, is the level of intimacy that’s created by virtue of the fact we keep attendance to the 100 to 150 person level. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Content Marketing World 2011

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A: At Content Marketing World , you’ll learn how to transform your marketing department into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages– including social, mobile, email, online and even print and in-person strategies. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers.

FAQ 2

2011 #Nifty50 Top Twitter Women

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They are B2B marketers, social media experts, journalists, PR professionals and just plain fascinating personalities that you can learn from. Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 2 year old son Arya was getting on a flight from India to come see mom. After breakfast, May 9, 2011 only got better. Reviews

PR 2

Listen. Educate. Engage.

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Join me and several other world class marketing experts (including Guy Kawasaki , Charlene Li , David Armano , Bob Gilbreath , Tony Hsieh ) to learn how to personalize marketing. I have found the following 3-step approach is a simple way leverage technology to do personalized marketing. Tune in for FREE at 1pm EST n Tuesday March 29 for virtual conference Future of Marketing 2.

ClickInsights: What was your "Aha" moment in 2010? - Part 1

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Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. The same week, another person called and asked permission to distribute a section of my paper as part of a university workshop. It’s almost the end of the year and we will soon start a fresh one. Read on to get their insights. Blogs.

Defy Gravity: Propel Your Business to High-Velocity Growth

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That’s another bit of Rebel’s personal gravity we can chat about. I’ve also written another book on the personal front – so I had some experience on how to structure and write a book. That was my goal – to share my experiences in a way that they were immediately available and usable by any business person. Tell us about your consulting practice?

How to write lead generating white papers?

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This will either lead to their reading a greater portion of the primary content or result in delegating that responsibility to another person within the business. #2: With a deep understanding of your prospect's issues, you can produce a focused white paper that hits the mark – one that resonates with the reader, and prompts the person to want to continue along the path to purchase. #2

FAQ 2

How should B2B content differ for Business and Technical Decision Maker?

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What determines the differences is the problem the content is addressing and the perspective of the person concerned with solving it. The focus of the business person is facilitating faster, more informed decisions in relation to product design. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Ardath Albee. Ardath Albee's Tip.

Content Marketing Tools Series #8 Scribe

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personal. Content Marketing Tools Series #8 Scribe. Scribe makes SEO simple. Normal. 2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Scribe. makes SEO simple. Scribe shows you what language searchers use before you begin to write. Once your content is created, Scribe reveals other profitable keywords. Scribe also analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on SEO best practices. Other

Social Media - Invest in relationships for the long run

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You’ll probably have to invest personal time to get things going but be assured there will lots of folks to choose from when you finally do get the budget to build a team. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010?

42 Rules For Your New Leadership Role: Interesting insights

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personal. personal. 42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. How to gain cooperation from your team2. How to read the business culture at your new level, 3. How to show others how to work with you and 4. How to assess the business risk in your new role. Normal. 2012-06-04T09:36:00Z. 10.2625.

White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers

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Jonathan has spent the past 13 dedicated to white paper marketing, and has personally created over 300 white papers including such companies as Proctor & Gamble, Intel, Adobe, Lexmark, and Juniper Networks. Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Jonathan Kantor. Act NOW.

The White Paper Question: To Gate or Not To Gate?

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I often come back to this finding from David Meerman Scott in Worldwide Rave: “When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Michele Linn's Tip.

FAQ 2

How to enhance information absorption for your white paper?

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" A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. The video white paper combines PowerPoint type on screen information with a real person to create a very unique delivery mechanism. Visual connection seems to engage viewers better and also enhance information absorption. Michael Stelzner. Books.