| | | Cliff Allen on Marketing | |  Personalization | 6 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING JANUARY 3, 2010  Marketing Trends for 2010 - And What to Do About Them Big Marketing Trend #1: Personal — Communicate with individuals to carry on conversations about meeting their needs and solving their problems. Big Marketing Trend #2: Local — Participate in personal, face-to-face meetings, events, and activities near where your product will be used because fewer customers will be flying to national events and conferences. | CLIFF ALLEN ON MARKETING MAY 31, 2008 PR for Start-up Businesses Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). The PR person (staffer, freelancer, or agency), the marketing director, and the CEO need to each do what they can do best. If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. Even the biggest and most personable CEOs have PR "handlers" with them when they work the media. | | | | | |
| CLIFF ALLEN ON MARKETING FEBRUARY 9, 2009  How to learn about social media marketing Individuals are now concerned about their "personal brand." In addition to being two-way marketing (or one-to-one marketing), social media marketing is both very personal and very public. It's personal because it depends on personal relationships and conversations. Justin Goldsborough, Social Media Manager, Sprint. Tony Adam, SEO Manager, Yahoo. | CLIFF ALLEN ON MARKETING FEBRUARY 9, 2009  How to learn about social media marketing Individuals are now concerned about their "personal brand." In addition to being two-way marketing (or one-to-one marketing), social media marketing is both very personal and very public. It's personal because it depends on personal relationships and conversations. Justin Goldsborough, Social Media Manager, Sprint. Tony Adam, SEO Manager, Yahoo. | CLIFF ALLEN ON MARKETING AUGUST 10, 2007 Web Analytics and Customer Behavior Other changes dealt with matching products to customer personalities. One of the challenges of using Web analytics techniques to improve a site's performance is that Web analytics can only measure what's there - not what's missing. In working with two new clients I found that the most of their key indicators in Google Analytics were fine, but revenue was below their potential. Both sites needed to make adjustments that put their Web sites on the path that consumers normally follow when making purchases. My friend really likes Canon cameras and recommended them to meâ€. | CLIFF ALLEN ON MARKETING MAY 31, 2008 PR for Start-up Businesses Most of the discussion around the Brian Solis article on PR has been from each individual's personal perspective, instead of a general discussion of a start-up's strategic marketing plan ( [link] ). The PR person (staffer, freelancer, or agency), the marketing director, and the CEO need to each do what they can do best. If it's the PR person, that's fine -- they should just make sure to get the reporter and CEO interacting as quickly as possible. Even the biggest and most personable CEOs have PR "handlers" with them when they work the media. | | | | | | | |
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