This can be fun events, goofy promotions, creative handouts, unexpected upgrades, and extra-personal service. From the Word of Mouth Marketing Blog , three things you can easily do to get people talking about your company/product/content. Tell customers how important their word of mouth is. It's great to have fans, but far more effective if they share the love. Ask for referrals, reviews, and testimonials. These reviews can be essential to finding new fans. Make every page of your website easy to share. Add sharing buttons for Facebook, Twitter, etc. Test a new topic. MORE >>

Reality : Most business people use the same email address for business and personal correspondence, and read email whenever they like. From Scott Koegler at the CMO Site, email marketing myths dispelled. Myth : Business emails don't get read on the weekends, so send business-related information only during the week. Myth : Sending frequent emails will lead to people unsubscribing. Reality : Data shows that the unsubscribe rates between once a month emailing and once a day emailing are insignificant. Timely, topical emails are valued. Myth : Subscribers will pay attention for a long time. MORE >>

Have events that allow you to meet customers in person. Tiny things can make a big difference to your customers. Being treated well often trumps price as the defining piece of a customer's experience. Companies should "sweat the small stuff" whenever they can, so customers don't have to. From Adam Helweh at Social Media Explorer , here are some ways to honor your customers. Hire employees that are customer-focused, rather than money-focused. Make your customers feel smart with great content. Your website should be easy to navigate. Make it easy to submit feedback and suggestions. MORE >>

If the page administrator decides to disable his/her personal Facebook account, the company page goes away too. Facebook has become a staple in the marketing industry, essential to most business strategies. But marketing on Facebook is not without caveats. From Marketingprofs.com, some things to keep in mind when developing your strategy. Forget control in this hierarchy; Facebook is king When a company page is created, one user becomes its administrator. If that employee leaves or changes positions, a logistical problem arises. Re-enabling an account can be a bureaucratic black hole. MORE >>

Personalization, Relevancy and Dynamic Content Stats. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. Mobile Marketing and App Stats. MORE >>