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Misconceptions of B2B Marketing

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Businesspeople always want personalized marketing" Personalization comes across as helpful and thoughtful when a relationship between the prospect and the brand already exists. But connecting on a personalized level with prospects too high in the marketing funnel and before they have given permission, such as by providing an email, violates trust and invades privacy. Communications that are too personalized before an relationship has been created can be harmful to a brand. times in the final 48 hours before making a purchase. View Original Article

Content Marketing Checklist

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Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't Build on Rented Land" Where will your content live and how will the audience get to it? Don't build your business there. Ideally, publish to a domain you own.

SLIDESHOW: Clickable Calls-to-Action Tips

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Use personalization and dynamic content. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. From the Hubspot blog, here''s a slideshow about CTA best practices. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like. Make your CTAs clear, simple, and uncluttered. View Original Article

First Inbound Marketing.Now Inbound Selling?

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Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. Unless you are a HubSpot lead or customer, in which case you are plenty familiar. But now there is a new concept called Inbound Selling starting to emerge. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

B2B Content Marketing Statistics

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67% of B2B marketers rate in-person events as the most effective content marketing tactic. The Content Marketing Institute and MarketingProfs have produced the report, "B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends". You can see a slideshow here: Lee Odden on TopRank has pulled over a hundred salient statistics from the report. Here are some highlights. Tactics.

Most Helpful Small Business Stories of 2012

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Mistakes to Avoid When Starting a Business From Home - establishing proper boundaries between work and personal life. From Entrepreneur.com, here are the ten stories that readers found the most valuable for small business leaders. Scary Online Security Mistakes to Avoid - tips to protect your information from hackers. 12 Surprising Signs You Could Be an Entrepreneur - traits that might be considered liabilities, but which can actually be indications of entrepreneurship. 7 Key Habits of Super Networkers - tips to develop and nurture valuable business relationships. View Original Article

Bold Social Media Risks

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Custom jewelry designer Jane Font Jewelry Designs occasionally posts updates just to show the brand's personality. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. View Original Article

Marketing with Video

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Focus Make sure your videos have a single message, but still convey your brand personality. Video is an excellent way to connect with customers on a deep level, whether audio or visual. Videos can also improve your SEO as the search engines become more savvy. From Entrepreneur.com, here are some tips for integrating video into online marketing efforts. Value Whether a tip, a resource or just a laugh, every video should include something of value. Don't record just for the sake of having video. To get started, consider recording video FAQs. Call to Action Always include a call to action.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Small Marketing Ideas with Big Reach

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In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. Consider using the following miniformats: Infographics Data visualizations have garnered mainstream public attention in the last year or so. Less scientific, more entertaining, high-concept, user-friendly, mobile-optimized examples are being shared across social networks.

INFOGRAPHIC: Mass Marketing Versus Personalization

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But as technology evolves, marketers have the opportunity to make it personal. From Monetate, here''s an infographic that compares personalized marketing to mass marketing. Email and websites were initially used to deliver a singular message to a mass market. Monetate Marketing Infographics. View Original Article

VIDEO: Keeping Digital Marketing Personal

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From Entrepreneur.com, here's a video in which digital marketing expert Jason Falls explains how to use high-tech marketing methods while still maintaining personal relationships with customers. View Original Article

INFOGRAPHIC: Personal vs. Professional Social Networks

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Hubspot reports on a new study by LinkedIn that indicates social media users have different states of mind, depending on whether they are logging into a personal social network (e.g. Pinterest) or into a professional social network (e.g. LinkedIn). How can astute marketers can better align their social media strategies and tactics to suit users of different types of social networks? This infographic highlights the best strategies. View Original Article

Top SEO Blunders and How to Avoid Them

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Consider every site or person that links to your site as a vote to increase your ranking. As the internet adapts and changes so does the importance of different SEO techniques. However, there are some optimization practices that remain firm and also happen to be where most companies make their mistakes. Here are the top offenses. Title tags are the single most important on-site SEO factor.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Social Media at the Golden Arches

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Their tweeters have personal bios, allowing customers to connect the brand on a personal level. Mark Schaefer of {grow} interviews Rick Wion, Director of Social Media for McDonald's, at South by Southwest. Highlights of McDonald's best practices with social media: McDonald's uses monitoring tools to track conversations about their brand. Specific tweeters have fans.

B2B Blogging in 2011

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Have more personalized interaction. Aggregate.com offers a download-able guide to business to business blogging trends for 2011. Highlights from the report: B2B blogging is growing - Less than half of B2B companies currently have blogs, so there's still opportunity for growth. If you do it right, 2011 is a good year to start a blog. Also ideal for SEO. Listen first, then engage.

Debunking Social Media Marketing Myths

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You can actually generate value beyond just engagement and brand equity from social media. "Do NOT get personal." It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. The Hubspot blog takes a look at 20 common social media myths and explains why they're false. "My customers aren't on social media." Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. Those are the biggies, but many other social networks have millions of users.

Be a LION on LinkedIn to Grow Your Business Network

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Basically, by joining these groups,you are saying that if you receive an invitation request that you won't say that you don't know the person and you will just accept them. One of the ways to grow your business network is by joining relevant industry groups on LinkedIn and networking with other members. One way around this is to join open networking groups called LION groups.

Reasons People Don't Trust Companies

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Overly Personal Form Fields Don't ask for personal information from leads unless the reason is apparent. Building trust may be the most important way to gain customers. And yet, many companies come across as untrustworthy, without knowing it. From Hubspot, here's a list of 21 ways that companies get in their own way by appearing untrustworthy. Erratic Website Design Messy sites are perceived as symptomatic of a messy company. Distracting, cluttered or slow loading sites can also evoke fears of viruses. Otherwise, customers will assume you are only trying to sell to them.

Social Media Automation Mistakes

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Robotic Updates Spend some time crafting your updates to infuse some personality into them. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid. Fear Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation. Find the rate balance of updates for each of the networks in which you participate.

5 Steps To Get Daily Blog Visitors

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Every person they tell about their guest post becomes a visitor to your blog – and a possible follower. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique? Regardless of your motivation for blogging, if you want it to be read you need great content. Make sure that your users are excited and find value in your content. Run with the big dogs.

Thoughts on Outsourced Lead Generation

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So here are a few quick thoughts on lead generation outsourcing: It is impossible for one person to be an expert in all of these areas. Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. There is just too much to know and things move too fast. Stay involved.

VIDEO: Do's and Don'ts of Social Media for Business

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Your company's social media personality should be your company's corporate personality, after exactly one beer.". From Ask the Esquire Guy and Entrepreneur.com, here's a short video with some of the best and most sensible guidelines we've seen for corporate social media. View Original Article

Integrating Social Media and Lead Nurturing

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This can help build your company's social reach while also building a more personal relationship with your leads. Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing. Include social follow widgets in lead nurturing emails." Use social share modules in your emails."

Generating Leads from Your Homepage

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Personalized Content You don't need access to a huge amount of customer data to deliver a personalized homepage experience. Encourage the customer to provide personal information in exchange for free assessments/analysis. Optimize for Mobile Recent surveys show that more people are using smartphones instead of personal computers to access websites. The purpose of a business website should be to draw out visitors to identify themselves so that you can convert them into a lead. Photos of people help visitors emotionally connect with your company and convey trust.

Marketing Trends of 2012

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Marketing Personalized Tailored content will be customized to the interests of a specific market. Content Diversification Along with personalized marketing, companies will present content focused on telling stories about their business. What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012. Brand Presence Across Channels Businesses will begin to coherently connect their marketing approach across the web, social media and other channels. View Original Article

Social Media Trends for 2012

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New concerns will emerge about the usage of your personal, social information. From Stephanie Schwab at Social Media Explorer, here are five social media trends for 2012 that marketers should know. Content Marketing Content Marketing has been around, but in 2012, it will become mainstream, as more CEOs understand that blogs and video can boost SEO and generate leads. Social Media Influence Social influence ranking tools will see broad adoption, though not perfection. disconnect between online and offline influence will continue to exist. View Original Article

Facebook B2B Marketing Tips

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Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing. Publish videos onto your company Facebook page in addition to posting them on your blog or website. Include breaking industry news items in your feed to give customers and prospects a reason to follow you. Use captured emails for lead generation.

B2B Mobile Marketing Mistakes

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Misunderstanding the Personalization of Mobile Mobile devices are always on, at hand and rarely shared. Text messaging can reinforce a personal relationship and increase loyalty. Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. And yet business to business marketers have been slow to move into mobile marketing. From the Hubspot Blog, here is advice for B2B marketers intent on developing a mobile strategy on mistakes to avoid. Incorporate the unique features of mobile devices (e.g.

Content Marketing in 2012

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Ahava Leibtag - Customers/readers will have the option to choose more personalized content. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. Chris Baggott - Content marketers will realize that the real opportunity lies in attracting new customers, not retaining existing ones. Content volume will dramatically increase due to employee blogging. Alison Bolen - More corporations will shift advertising and PR budgets into content marketing.

Creating a Branded Foursquare Page

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Share the Responsibility Add another person to the account to contribute, manage and monitor the page. Foursquare, a location-based social media application, has grown steadily and begun partnering with several major brands. Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. From Social Media Explorer, here are some tips for creating a Foursquare business page. View Original Article

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Creating Compelling Content When You're Out of Ideas

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Tell Your Story - Write a deeply personal experience. Even great writers can occasionally run out of ideas. But if you're a content marketer, you may still need to produce content when you're stumped. From Copyblogger, here are some ideas for creating content when your ideas run out. Borrow Ideas. Curate Content - Create a post based on your favorite websites and posts on each of them. Ask Friends for Ideas. Ask Your Audience. Do an Interview. Solicit Guest Posts. Create Content without Creating "Original" Content. Write a Review. Explain your Success. Explain your Failure. Use a Book.

Effective Online Content

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Effective Content = Education + Personality Education Useful content will sell. Personality Be reader-friendly and entertaining. Sonia Simone at Copyblogger shares the formula for effective content. Teach your audience more about something that interests them. Make your readers' lives better. Have a consistent voice. Great Headlines Don't bury great content under a terrible headline. Headline quality directly effects social media sharing, linking, and readership. SEO Educational, reader-friendly content is SEO friendly by its very nature. View Original Article

From "Contact Us" to Lead Generation

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Having a "Contact Us" page on your site legitimizes your business by making it possible to communicate with a real person. Khoa Bui in Entrepreneur Magazine talks about how to make the most out of your "Contact Us" page. But it's also a great way to gather leads. Have a contact form on every page, or almost every page, of your site. Making that easy to get to makes it more likely visitors will take action. Have a call to action, and word it in a why that prompts visitors and instructs them how. Craft your call to action in a way that relates to the goals of your target traffic.

Maintaining a Blogging Schedule

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Assign a Blog Administrator - One person needs to "own" the blog and manage all details associated with it. One Person to Upload Posts - Having the same person upload ensures consistent style and formatting. Just as important as producing quality content for your blog is producing content on a regular basis. From Michelle Linn at Content Marketing Institute, some suggestions on how to keep your posting on a consistent schedule. Decide on Posting Frequency - Start small and ramp up. Fewer quality posts are better than many mediocre posts. Stay focused on one topic.

A Content Checklist

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Allow users to personalize the share. From Ahava Leibtag on the Content Marketing Institute blog, here's a great checklist for content creation. Creating Valuable Content: A Step-By-Step Checklist Is the Content Findable? Use SEO best practices. Use one h1 and multiple h2 tags on your web pages. Customize the title tag, keywords and descriptor to describe the content. Link to other pages on the site. Use alt tags so images will appear in searches. Post video to YouTube and/or Facebook. Distribute audio in multiple formats. Is the Content Readable? Keep paragraphs short. Provide value.

Five Habits of Adaptive Marketers

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Participate personally to avoid detachment from customer experience. Forrester Research interviewed global marketing leaders with demonstrated success in the digital age. Through these interviews, they identified the following habits: Accept change. Flexibility prepares an organization for the unexpected. Dare the status quo to encourage innovation. Act continuously to avoid indecision. Tear down boundaries to encourage knowledge sharing. Download CMO Mandate: Adapt or Perish

Coming Trends in Marketing Technology

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Additional trends include personal monetization of social recommendations and instant machine language translation. As Twitter and Facebook become more established as marketing platforms, other technologies with marketing potential will be introduced. Mitch Wagner on the CMO Site take a look at new technologies and trends that will continue to effect the way marketing on the Internet is done. Location-based services are currently among the fastest growing technologies and their marketing potential is obvious. Groupon plans to expand into this space as well. View Original Article