| | | CK's B2B Blog | |  Personalization | 9 articles |
| Page 1 of 1 | Previous | Next | | | CK'S B2B BLOG JUNE 8, 2010  B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. personally call this exchange of information, and its profound effects upon the B2B purchasing process, " The Share Economy " And third, I want to reiterate the most important — and consequently, the most confused! I recently ran across a positively terrific article on WOM penned by McKinsey's Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Your goal is Brand ROI. "). | | | | | |
| CK'S B2B BLOG JULY 4, 2010  B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) personal wants) that keep their companies running at optimal levels of productivity, performance, and profitability. uniquely "personal" channel: Mobile is the most personal communications channel and the closest you'll get to your business market, other than in-person interactions. Moreover, mobile is the most personal of all media. Forecasts. | CK'S B2B BLOG APRIL 17, 2010  Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really). Remember, mobile is the closest your marketing will get will get to your audience (well, other than in-person). A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. In our defense, we’ve genuinely meant it every year that we’ve said it.) The problem? are we there yet. There are already 4.6 | CK'S B2B BLOG MAY 20, 2012  Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. Mobile madness! It's clear, marketers: Whether your target audience is B2B or B2C, you—and your marketing—need to go mobile. But where to start, and where to, from there? There's so much to learn, do, and improve. B2B Mobile Marketing | CK'S B2B BLOG SEPTEMBER 14, 2010  B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering) personal wants) that keep their companies running at optimal levels of productivity, performance, and profitability. uniquely "personal" channel: Mobile is the most personal communications channel and the closest you'll get to your business market, other than in-person interactions. Moreover, mobile is the most personal of all media. | | | | | | | |
| -
CK'S B2B BLOG | WEDNESDAY, FEBRUARY 16, 2011  Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!)
Mark is not only a fellow marketer that I listen to and learn from daily, he is a good friend and such a genuine person. You're invited to Social Slam: the biggest social media party of the year! That's right, Knoxville Tennessee will be home to some southern-style social media home-cooking on April 13 and I'd like to invite you to join me at what is shaping up to be one of the premier marketing events of the year on April 13th (presented by Pyxl). Ticket prices start at $49 (wow!) " As for that fetching bunch of speakers down there on the right? MORE >> -
CK'S B2B BLOG | THURSDAY, OCTOBER 28, 2010  Social Media and Mobile Marketing: Gaining A Career Competitive Advantage (Rutgers University Keynote)
And it enables me to exercise the philosophy of"always be learning and sharing knowledge" that is so very enriching for me professionally and personally. As I announced in early October, I'm tremendously excited (and honored!) to be joining the faculty at The Rutgers University Center for Management Development as an Adjunct Professor for their Mini-MBA Program where I'll be instructing on B2B Social Media and Mobile Marketing for students. Ergo, in increasing our sophistication around these new media, we increase our value in the broader business environment. MORE >> -
CK'S B2B BLOG | WEDNESDAY, FEBRUARY 22, 2012 Mobile Marketing: Featured In Print Professional Magazine
Here's an excerpt: "SMS is a very personal channel—a business is literally asking permission to send text alerts to a user's mobile device," said Kerley. In the recent edition of Print Professional—through the article Mobile Marketing and You —I give insights and advice on mobile-marketing best practices across QR codes and SMS campaigns. " She added, "In essence it's all about quality, not quantity." " I hope you find the advice helpful.the full article is here. B2B Mobile Marketing MORE >>
| |
Crimson Marketing