| | | Bungalo | |  Personalization | 7 articles |
| Page 1 of 1 | Previous | Next | BUNGALO JULY 6, 2010  Kathleen loves her window guy Plus he’s a lovely person. This morning guess what popped up in my email? note from my across-the-street neighbor Kathleen. Our block is very connected and we often email one another bits of helpful information. Often about homes and gardens. Great babysitters. Party invitations. Reminders to keep your garages and doors locked. Sy Phandoanouvong is the owner of the company. Kathleen. | BUNGALO MAY 9, 2010  The Advertising “Toll” Consumers are often attracted to firms that position themselves ahead of the pack, or have a unique voice or personality in the marketplace. At first, I thought this was quite harsh, but as you look into it, he has a point. If your experience is worth talking about, won’t that naturally drive inquiries and referrals? few questions to ponder: 1. How can you be fresh and interesting? | | | | | |
| BUNGALO APRIL 8, 2010 How are you showing up? According to Ronn – culture is your company’s personality — it’s how you and your staff show up everyday. Just returned from Southview Design Landscape Contractors business partner breakfast. One of the presenters was a fellow named Ronn Lehmann. Ronn is an “outside crackpot&# (some people call them consultants) who specializes in culture. For customers, for suppliers, and also for each other. It’s also the unwritten rules that everyone in your company lives by. Things that are critical to sustainability and growth. Where are you now? | BUNGALO MARCH 3, 2010 I want to grow revenue in 2010. Should I hire a sales rep? Have you ever interviewed a sales person who says, “I have a HUGE customer base, and I am sure I can do x amount of sales in my first year.” Do you need this person because of the revenue they are promising to bring in or generate? Revenue was off in 2009, and you want to stabilize it, or increase it over the next few years. You have existing sales reps that sell, so why not hire an additional one to go out and beat the street for you? Before creating and posting the job description, keep reading: Are your expectations realistic? What is the True Cost of this Rep? Two reasons. | BUNGALO NOVEMBER 4, 2009  If you are better, you should look better. People add warmth and personality. Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King. The owner of GreatWay Roofing, Rod Menzel, was inspired to rebrand his company when he attended a conference and learned about Blue Ocean Strategy , a book by W. Chan Kim and Renee Mauborgne. | BUNGALO JULY 28, 2009 Would you like door number one? Or door number two. By calling me up, talking with me, and offering me a choice of thank you gifts he’s building the personal connection. My phone just rang. It was my friend and business partner Brian Ingle. Brian sells printing and promotional products for Links Print and he’s always honing his relationship building skills. “Hey,&# says Brian. “I just called to let you know that Mary Shellum is allowing me the privilege of printing her job. So I’m calling to show you my appreciation. You get to choose how I show my gratitude.&#. “Great!&# I said. “Neat. | | | | | | | |
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BUNGALO | MONDAY, AUGUST 17, 2009 Is there a downside to Facebook?
Some people choose to use LinkedIn for professional networks and Facebook for personal networks. Whoever you are – as a company, as a person – sites like Facebook and LinkedIn make it easy to put your stake in the ground, say what you believe, share what you know. Last week a client called to ask a question: We’re thinking of creating a company Facebook page, but before we do… is there a downside? He decided the “risk&# for him was minimal, and the benefits of having a place to converse with “fans&# made it worth exploring. Don’t be dull. Be theirs. MORE >>
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