Personalized content for more effective content marketing
JULY 18, 2016
In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.
Your own personal Fappening
SEPTEMBER 9, 2014
While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. OK, back down to earth.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.
Content marketing personalization: know your audience
FEBRUARY 12, 2015
Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. There’s a lot more to VOC research, audience segmentation, and personalization, and I encourage you to dig deeper.
Staffing and Launching Your Content Marketing Program
The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.
The challenge of authenticity
JUNE 20, 2016
In the article, Grant showed that, in general, people don’t want you to reveal personal details about yourself until after you have already established credibility with them. Only after you do this for a while can you fold authentic personal details. Personal brand and corporate brand. How to write content that is both outside-In and authentic to your brand. Like this post?
Influencer marketing tools of the trade
JUNE 14, 2016
personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. OK, now on to tools. Love it!
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
PR pitching is just like selling: people are investing in the narrative, the story, the personality, the charm, the attention. Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.
Your team is the best content source for search
MAY 17, 2016
You can be as personal and prodding as you like but be mindful if you sense you’re veering outside of what they’re comfortable with. Practical : Few humans have the attention span to watch a soup-t0-nuts interview with anyone short of Donald Trump or Taylor Swift; so chop the interview into personal, professional, industry, and corporate. Admit it. That’s smart.
How a smarter website can improve your marketing effectiveness, Part I
AUGUST 5, 2016
Enter a first-person pronoun, such as “we.” Now try searching for a third-person pronoun, like “you.” Smarter Website Matters. In our experience, companies that implement the ideas we will outline below have seen a 10% – 20% improvement in results – engagement, leads, and sales – within the first 6 months. Get a Grip. The Billboard of Me.
Earned media influencer outreach is alive and well
JULY 5, 2016
It was very exciting for our team, and I am sure all of that personal excitement easily translated to the bloggers as well. We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. Skinny and Company coconut oil is the best product in the market, bar none.
What’s the killer app in B2B marketing? Face-to-face events
JULY 28, 2016
It’s all about personal connections. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially. Bingo. alone.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.
Why brands need a different kind of content.
JULY 25, 2016
Individualized, person-to-person content deployment over a carefully outlined buying journey and ownership cycle can incorporate couponing, but more importantly builds customers and advocates instead of just generating cheap clicks. It becomes memorable when its message becomes part of your personal experience as much as the product. That of a Content Annuity. Like this post?
Turn social into your own personal media empire
APRIL 2, 2013
If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.
What’s new in content marketing?
JULY 6, 2016
This individual is specifically selected to enhance awareness of your brand via their personal network. Determining the most relevant influencers for your industry may be challenging, but once chosen, this person can have a substantial effect on swaying consumers to proceed with purchases. Competition can be fierce which is why staying ahead of the curve is vitally important.
Audience Lab is a secret weapon for political advertisers
FEBRUARY 23, 2016
Being able to identify each person down to his or her web browsing history, segmenting only those exact people who have proven their synergy with your campaign through their actual historical online behavior is the holy grail of political advertisers because political advertising is as much war as it is marketing. This is game-changing. Why war? It’s really not true. Good to go.
Content Strategy for Marketing
personality through voice or tone. such as personalization. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. Content to.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
If you want to get your own personal demo, click here , OK? Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
Don’t make it so difficult to get directly in touch with you
MAY 26, 2015
As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Google does a pretty good job but I have personally gone one step further to purchase, enable, train, and use an email filtering service called SaneBox. What I’m On About.
Why SEO is just the start for digital marketing
APRIL 11, 2016
About the only thing more productive are personal recommendations from their own friends and followers. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Create Comfort.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard. Groan.
Content Marketing Playbook: Strategy and Roadmap
person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
While he’s got decades of experience as a professional trainer and athlete, digital marketing and social media management isn’t his raison d’être , maybe not even his number-one priority (he’s running these 4 new gyms and a couple personal training centers, right, so he’s a very busy man and all his kids’ college money is tied up in their success).
It’s normal to be bad before you’re good
AUGUST 23, 2016
According to Ira Glass, this is really what every successful person knows but never shares with beginners: never allow the threat of being bad prevent you from spending years being bad because: 1) What you have to say — your passion — will always persist through your rough work. 2) You will always be harder on yourself than anyone will be on you. You don’t need it.
How long should your online business video production be?
JANUARY 20, 2016
As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? 180 seconds?
Build a page and profile for absolutely everything
MARCH 1, 2016
It’s not about feeding all your users, members, prospects, and friends away from their own personal favorite store, shop, studio, or gym, it’s about meeting the needs of people like Jeanne Boone and me, people who spend a lot of our time living our lives online, which includes at lease one free earned media shoutout every single day, except Sunday. People are mobile. miles away.
Content Methodology: A Best Practices Report
stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.
The Medium.com is the message
MARCH 3, 2015
The benefit of jumping in is that you presumably have spent the last decade building up your Facebook and Twitter reputation and you’ll be able to very quickly leverage your personal brand popularity immediately on Medium. Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. The URL Importer.
Implement the powerful CloudFlare CDN for free today
OCTOBER 27, 2015
have not personally played with CDNs for a long time — it’s just not what I do, day-to-day — but I just started a new blog a couple of months ago and then serendipity kissed me full on the lips and my new blog is now a brand new, bouncing baby, member of a global CDN. The goal of a CDN is to serve content to end-users with high availability and high performance. for free.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. One of the biggest problems in the influencer marketing space is that the folks doing a lot of the outreaches often refuse to pierce the veil of their own personal brand and come out front as a human, as a person. LinkedIn and Twitter has made this even easier.
The business of reviews and search and for small hotels and restaurants
FEBRUARY 16, 2016
But also remember, the success of the Finca Buena Fuente Hotel is not simply Expedia, Trip Advisor, Google+, Facebook Pages, or even Search, it’s the cult of personality known as Luka and Livia. And, over the last week, I have had an amazing experience with a local hotel that should never have earned me as a guest but did. And, I fully intend to return. Yikes ! So, the time comes.
B2B Marketing Trends for 2016
Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.
Becoming a reddit Internet sensation
APRIL 12, 2016
But I also cheated because the blog post I submitted to both the C25K and Running subreddit was heartfelt, personal, vulnerable, and an actual race report. I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back then, I was terrified of reddit. Choose communities you vibe with and are passionate about. You can.