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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. OK, back down to earth.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. There’s a lot more to VOC research, audience segmentation, and personalization, and I encourage you to dig deeper.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

It’s normal to be bad before you’re good

Biznology

According to Ira Glass, this is really what every successful person knows but never shares with beginners: never allow the threat of being bad prevent you from spending years being bad because: 1) What you have to say — your passion — will always persist through your rough work. 2) You will always be harder on yourself than anyone will be on you. You don’t need it.

The challenge of authenticity

Biznology

In the article, Grant showed that, in general, people don’t want you to reveal personal details about yourself until after you have already established credibility with them. Only after you do this for a while can you fold authentic personal details. Personal brand and corporate brand. How to write content that is both outside-In and authentic to your brand. Like this post?

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

We work with CEOs, thought leaders and senior sales executives to create a powerful personal brand online – one that aligns with your business goals, and helps you accomplish more, faster. Most of the messages went ignored, because “fill-in-the-blank” templated emails do not make the customer feel as if it’s personalized. You will be proud of the way you look on LinkedIn.

Your team is the best content source for search

Biznology

You can be as personal and prodding as you like but be mindful if you sense you’re veering outside of what they’re comfortable with. Practical : Few humans have the attention span to watch a soup-t0-nuts interview with anyone short of Donald Trump or Taylor Swift; so chop the interview into personal, professional, industry, and corporate. Admit it. That’s smart.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

Influencer marketing tools of the trade

Biznology

personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. OK, now on to tools. Love it!

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How to implement a Video 1st content marketing strategy that drives action

Biznology

As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

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Audience Lab is a secret weapon for political advertisers

Biznology

Being able to identify each person down to his or her web browsing history, segmenting only those exact people who have proven their synergy with your campaign through their actual historical online behavior is the holy grail of political advertisers because political advertising is as much war as it is marketing. This is game-changing. Why war? It’s really not true. Good to go.

Turn social into your own personal media empire

Biznology

If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.

Earned media influencer outreach is alive and well

Biznology

It was very exciting for our team, and I am sure all of that personal excitement easily translated to the bloggers as well. We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. Skinny and Company coconut oil is the best product in the market, bar none.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

How long should your online business video production be?

Biznology

As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? 180 seconds?

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Don’t make it so difficult to get directly in touch with you

Biznology

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Google does a pretty good job but I have personally gone one step further to purchase, enable, train, and use an email filtering service called SaneBox. What I’m On About.

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Build a page and profile for absolutely everything

Biznology

It’s not about feeding all your users, members, prospects, and friends away from their own personal favorite store, shop, studio, or gym, it’s about meeting the needs of people like Jeanne Boone and me, people who spend a lot of our time living our lives online, which includes at lease one free earned media shoutout every single day, except Sunday. People are mobile. miles away.

Personal brands for everyone

Biznology

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. personal brand is a basic requirement for both freelancers and entrepreneurs. In other words, everyone needs a personal brand to survive.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard. Groan.

Why SEO is just the start for digital marketing

Biznology

About the only thing more productive are personal recommendations from their own friends and followers. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Create Comfort.

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Why brands need a different kind of content.

Biznology

Individualized, person-to-person content deployment over a carefully outlined buying journey and ownership cycle can incorporate couponing, but more importantly builds customers and advocates instead of just generating cheap clicks. It becomes memorable when its message becomes part of your personal experience as much as the product. That of a Content Annuity. Like this post?

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

PR pitching is just like selling: people are investing in the narrative, the story, the personality, the charm, the attention. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Implement the powerful CloudFlare CDN for free today

Biznology

have not personally played with CDNs for a long time — it’s just not what I do, day-to-day — but I just started a new blog a couple of months ago and then serendipity kissed me full on the lips and my new blog is now a brand new, bouncing baby, member of a global CDN. The goal of a CDN is to serve content to end-users with high availability and high performance. for free.

The Medium.com is the message

Biznology

The benefit of jumping in is that you presumably have spent the last decade building up your Facebook and Twitter reputation and you’ll be able to very quickly leverage your personal brand popularity immediately on Medium. Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. The URL Importer.

Why 9Round should be using SOCi for social media management

Biznology

While he’s got decades of experience as a professional trainer and athlete, digital marketing and social media management isn’t his  raison d’être , maybe not even his number-one priority (he’s running these 4 new gyms and a couple personal training centers, right, so he’s a very busy man and all his kids’ college money is tied up in their success).

What’s the killer app in B2B marketing? Face-to-face events

Biznology

It’s all about personal connections. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially. Bingo. alone.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

The business of reviews and search and for small hotels and restaurants

Biznology

But also remember, the success of the Finca Buena Fuente Hotel is not simply Expedia, Trip Advisor, Google+, Facebook Pages, or even Search, it’s the cult of personality known as Luka and Livia. And, over the last week, I have had an amazing experience with a local hotel that should never have earned me as a guest but did. And, I fully intend to return. Yikes ! So, the time comes.

Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. Engagement!

How a smarter website can improve your marketing effectiveness, Part I

Biznology

Enter a first-person pronoun, such as “we.” Now try searching for a third-person pronoun, like “you.” Smarter Website Matters. In our experience, companies that implement the ideas we will outline below have seen a 10% – 20% improvement in results – engagement, leads, and sales – within the first 6 months. Get a Grip. The Billboard of Me.

Are your marketing personas your sales market segments?

Biznology

Personas give your writers a specific person to write for. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Today, I want to talk about something similar.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

If you want to get your own personal demo, click here , OK? Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.

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Five often-overlooked reasons senior executives should use social media

Biznology

It should also include some personal details, such as favorite sports teams or hobbies. People want to work for people they like and admire, so creating a LinkedIn profile that showcases both your accomplishments and personality presence enhances your ability to reach people who are a good fit for your culture. “I don’t have time to build my LinkedIn profile. Sound familiar?

My Top-5 Most Compelling Apps

Biznology

Everyone recommended trying out  Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. It’s set up more for business than personal, but branding and sharing is what it is. There are both a number of applications I use every day and several I have played with some that I thought I would share with you today.

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Remember to market to your own influencer network

Biznology

would really love to contact on a call or in person if it makes sense; otherwise, it is my pleasure to connected with you on LinkedIn — this is a one-time email. I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. What Is Contactually? What is Your Message Model?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.