Biznology

Trending Sources

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. Don’t worry.

11 inspiring case studies of digital transformation

Biznology

FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. UNDER ARMOUR : Wanted to become much more than an athletic apparel company when they introduced “connected fitness”—a platform to track, analyze, and share personal health data right to customers’ phones. DATA: Turn data into assets that prove results in real time. Need some examples?

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal. The post One person can change the world. Right now. For shame!

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

All social media sites should offer profit sharing and ad revenue

Biznology

Unless I am making social media money from outside clients, gigs, and jobs, social media outside of SnapChat and YouTube is an act of love, a hobby, an expense of time towards the building of personal or corporate brand — but that is still a cost. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. Liz Mannebach (@lizmbach) March 14, 2017. YT was so smart.

Sites 71

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. There’s a lot more to VOC research, audience segmentation, and personalization, and I encourage you to dig deeper.

Are LinkedIn Groups experiencing a crisis?

Biznology

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Personalize each discussion based on the focus of that LinkedIn group and the group members (seniority, subject matter expertise, industry). What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

The future of Twitter is as a protected essential public utility

Biznology

It’s also a super-valuable communications channel for our current President, and he would consider any attack on Twitter as a personal attack on his 24.6M This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. It’s still a thing!

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Social media strategy leaders: Sarah Nilson

Biznology

I also have a minor in nonprofit studies and have always been passionate about volunteering, which is why my resume is filled with names like Habitat for Humanity and children’s museums—but a few chance interactions made through networking pushed me into the world of start-ups and I ended up being the sole communications person for a sanitation/environmental engineering start-up company.

48
48

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. I, myself, have been working very hard to make sure that I have published and copied as much content as I can find — and still consider relevant circa 2016 — to my corporate and personal platforms, Gerr.is Fake news has been in the real news recently. And who knows?

Cable 98

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.

Work 78

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. Little touches that say “I noticed” can really speak to your customers and add a personal touch. Share your story.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How storytelling can shape the corporate brand and culture

Biznology

Storytelling is also ideal for young entrepreneurs who focus more on cost-efficient digital media and realize that stories about their personal experience can create a strong emotional connection. Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us.

The state of B2B marketing in Asia—moving toward digital

Biznology

Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia.

RFP 100

The 10 most fascinating people in B2B marketing in 2016

Biznology

But to me, what sets Ann apart is her personality. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Hats off to them all! friends. Thanks, Laura! How satisfying.

The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? To many brands, twitter is an uncontrollable firehose that can easily get away from you and turn from a promotional campaign to extreme crisis management. Like this post?

PR 62

The more the messier for content marketing SEO success

Biznology

Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the National Honor Society — were they ever your perfect customers in the first place? You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please. And though only.4%

SEO 94

10 Reasons why branding is even more important for start-ups

Biznology

They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales. All must reflect the brand personality and strategy. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. It Ain’t Enough.” What Can Branding Do to Motivate Customers? Like this post?

Brand 76

How to simultaneously attract new prospects and retain loyal customers

Biznology

It only took one conversation with a real person to make me a loyal Apple fan again. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. What does your B2B marketing program have to do with your customer retention strategy?

Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Step 1: Start the audit. Twitter. Google+.

Media 54

What content to blog for Google search success

Biznology

Very few websites allow for long-form journalism , the kind of in-depth expository that allows your visitors and your readers to really grok and unlock everything you do, including all the remedials, backstories, answers to frequently asked questions, individual insights, and even your personal interpretation, spin, e nglish. Get personal. What to Write? You heard me. Go do it!

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In her posts about LinkedIn profiles (as well as the posts from fellow Social Media Examiner contributor Stephanie Sammons ), you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric. This is not something to be rushed, as your personal profile is the foundation to your LinkedIn success. Like this post?

Media 94

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric. And, if they did this study with other industries, I’m sure they’d find very similar results. Don’t get me wrong. But I’m not going to invest in a resource. Like this post?

If you post it will they come?

Biznology

Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. I personally don’t add hashtags to my shares because I share them across so many different platforms that are incompatible with hashtags. Be your own personal Vanguard

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). Send everyone in your list a bulk email pitch but be ready to engage in person. in your recon.

10 most inspiring digital marketing stories of 2016

Biznology

SPOTIFY : Created a very clever personalized video in December of 2015. It then encouraged users to login to listen and watch their personal video, which was comprised of the users’ most-played and favorite sounds of the year. But channels and technologies don’t do justice to the ways some brands are putting it all together. They focused on both desktop and mobile users.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Then they had to contact each person individually to ask about solutions. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. No picture.

Even real news is fake news because of decontextualization

Biznology

He believed that the quality of content — text — should be judged exclusively on it’s own merit and not based on a cult of personality, past works, cited works, or the age, gender, race, or creed. The damning personal opinions that undermine are used to corrupt and poison the value and validity of both the journalist and, even more insidiously, the entire institution.

50 Facts about online consumer behavior not to ignore

Biznology

88% of consumer trust online reviews as much are personal recommendation. 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Conductor ).

Turn social into your own personal media empire

Biznology

If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.

Stop doing short-term digital campaigns

Biznology

If you cookie them, you can give them personalized content that takes them to the next step in their customer journeys with each successive visit. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How do I know what my audience needs? How does this help? Like this post?

Five habits of highly-effective entrepreneurs

Biznology

The ongoing research has shown a small relationship between genetic makeup and a person’s likelihood to have more prestigious occupations, higher incomes, better wealth management, and higher social mobility. Many of these factors are dictated by your personal and professional habits. Sometimes, he’d even respond personally. Obsess over efficiency. Delegate responsibilities.

Selling is to hunting like marketing is to trapping

Biznology

No self-aware entity living on the cloud or even the most savvy and brilliant resident of Bengali can replace your network, personal relationships, integrity, and reputation even though, day by day, they’ll handily be able to replace every single one of your products and services. Always remember: don’t forget to keep on selling. Are you a digital PR god ? It’s 2016!

Exploit the hours employees spend on social media

Biznology

Employee advocates act as a personal face of a brand’s messages; therefore, their posts are more likely to be read and the chance that a brand message will resonate is greater. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. So, this is sort of a clever bait-and-switch.

4 Ways to really engage your customers on social media

Biznology

Social causes can lead to numerous fans sharing their personal stories on social media. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Word questions with care.

How to implement a Video 1st content marketing strategy that drives action

Biznology

As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

Video 85