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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

11 inspiring case studies of digital transformation

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FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. UNDER ARMOUR : Wanted to become much more than an athletic apparel company when they introduced “connected fitness”—a platform to track, analyze, and share personal health data right to customers’ phones. This DATA: Turn data into assets that prove results in real time. Like this post?

Your own personal Fappening

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While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. OK, back down to earth.

One person can change the world. Thank you, Internet

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Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. There’s a lot more to VOC research, audience segmentation, and personalization, and I encourage you to dig deeper.

Are LinkedIn Groups experiencing a crisis?

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Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Personalize each discussion based on the focus of that LinkedIn group and the group members (seniority, subject matter expertise, industry). What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

The 10 most fascinating people in B2B marketing in 2016

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But to me, what sets Ann apart is her personality. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Hats off to them all! friends. Thanks, Laura! love this guy.

All your best content may now be considered fake news

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It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. Fake news has been in the real news recently. At least that’s what they say they’re doing. And who knows? Like this post?

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Am I connecting with my customers enough? 10 tips for customer outreach

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Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. Little touches that say “I noticed” can really speak to your customers and add a personal touch. Share your story.

How to reach your customers at work or at home

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With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments. Like this post?

How to simultaneously attract new prospects and retain loyal customers

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It only took one conversation with a real person to make me a loyal Apple fan again. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  What does your B2B marketing program have to do with your customer retention strategy?

The state of B2B marketing in Asia—moving toward digital

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Many deals happen without an RFP, and if you are not personally connected, you risk missing opportunities. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

The more the messier for content marketing SEO success

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Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the  National Honor Society — were they ever your perfect customers in the first place? You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please. And though only.4%

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How storytelling can shape the corporate brand and culture

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Storytelling is also ideal for young entrepreneurs who focus more on cost-efficient digital media and realize that stories about their personal experience can create a strong emotional connection. Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us.

What content to blog for Google search success

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Very few websites allow for  long-form journalism , the kind of in-depth expository that allows your visitors and your readers to really grok and unlock everything you do, including all the remedials, backstories, answers to frequently asked questions, individual insights, and even your personal interpretation, spin, e nglish. Get personal. What to Write? You heard me. Go do it!

10 Reasons why branding is even more important for start-ups

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They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales. All must reflect the brand personality and strategy. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. What Can Branding Do to Motivate Customers? Like this post?

10 most inspiring digital marketing stories of 2016

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SPOTIFY : Created a very clever personalized video in December of 2015. It then encouraged users to login to listen and watch their personal video, which was comprised of the users’ most-played and favorite sounds of the year. But channels and technologies don’t do justice to the ways some brands are putting it all together. They focused on both desktop and mobile users.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

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Donna Serdula , a LinkedIn profile makeover expert – uses the LinkedIn publishing platform to share information about completely overdone topics like “Should Your LinkedIn Profile Be Written in 1 st Person or 3 rd. ” She also discusses things like the Microsoft Acquisition of LinkedIn, the LinkedIn lawsuit, and how LinkedIn caps the number of searches you can complete with a free account.

If you post it will they come?

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Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as  Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. personally don’t add hashtags to my shares because I share them across so many different platforms that are incompatible with hashtags. Be your own personal Vanguard !

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Stop doing short-term digital campaigns

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If you cookie them, you can give them personalized content that takes them to the next step in their customer journeys with each successive visit. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How do I know what my audience needs? How does this help? Like this post?

Now is the time to fix your LinkedIn profile—here’s why

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Then they had to contact each person individually to ask about solutions. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. No picture.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). Send everyone in your list a bulk email pitch but be ready to engage in person. And How?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results. Don’t get me wrong. But I’m not going to invest in a resource. Like this post?

50 Facts about online consumer behavior not to ignore

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88% of consumer trust online reviews as much are personal recommendation. 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Conductor ).

4 Ways to really engage your customers on social media

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Social causes can lead to numerous fans sharing their personal stories on social media. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Word questions with care.

Selling is to hunting like marketing is to trapping

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No self-aware entity living on the cloud or even the most savvy and brilliant resident of Bengali can replace your network, personal relationships, integrity, and reputation even though, day by day, they’ll handily be able to replace every single one of your products and services. Always remember: don’t forget to keep on selling. Are you a digital PR god ? It’s 2016!

Turn social into your own personal media empire

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If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.

Exploit the hours employees spend on social media

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Employee advocates act as a personal face of a brand’s messages; therefore, their posts are more likely to be read and the chance that a  brand message will resonate is greater. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. So, this is sort of a clever bait-and-switch.

Close up, nobody is normal: Generation clash or ageism?

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The behaviors described here have a lot to do with personal traits and life cycle. And in the real world, there is no such a thing as the average person, the average Asian, or the average woman. ” There was never a person like you, and there will never be. Why They Clash. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. Boomer.

How to implement a Video 1st content marketing strategy that drives action

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As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

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The challenge of authenticity

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In the article, Grant showed that, in general, people don’t want you to reveal personal details about yourself until after you have already established credibility with them. Only after you do this for a while can you fold authentic personal details. Personal brand and corporate brand. How to write content that is both outside-In and authentic to your brand. Like this post?

It’s normal to be bad before you’re good

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According to Ira Glass, this is really what every successful person knows but never shares with beginners: never allow the threat of being bad prevent you from spending years being bad because: 1) What you have to say — your passion — will always persist through your rough work. 2) You will always be harder on yourself than anyone will be on you. You don’t need it.

Your team is the best content source for search

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You can be as personal and prodding as you like but be mindful if you sense you’re veering outside of what they’re comfortable with. Practical : Few humans have the attention span to watch a soup-t0-nuts interview with anyone short of Donald Trump or Taylor Swift; so chop the interview into personal, professional, industry, and corporate. Admit it. That’s smart.

Why every business needs a social media business audit

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In that case, here’s a checklist to get started: Facebook (page and personal). LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Step 1: Start the audit. Twitter. Google+.

Audience Lab is a secret weapon for political advertisers

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Being able to identify each person down to his or her web browsing history, segmenting only those exact people who have proven their synergy with your campaign through their actual historical online behavior is the holy grail of political advertisers because political advertising is as much war as it is marketing. This is game-changing. Why war? It’s really not true. Good to go.

Don’t make it so difficult to get directly in touch with you

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As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Google does a pretty good job but I have personally gone one step further to purchase, enable, train, and use an email filtering service called SaneBox. What I’m On About.