What I do is I have my own personal link-shortener that my buddy Phillip Rhoades created for me and I called rnnr.us — and I do my own little hack and create my own work-around which generally works: Et voilà! Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything. Well, cross-posting tools don’t make your cross-posts look as good as they could. or Twitter shortened URL. Other issues include the Facebook bonk. MORE >>

Don’t get me wrong, they’re all very aware that they’re being scrutinized and that they must protect the privacy of their children, friends, family, businesses, employers, and brands, but they also know that business is personal, work is personal, selling is personal, sales are personal, and that the most successful business people lead with relationships, friendships, and trust well before anyone ever gets to CVs, resumes, case studies, or client lists. It makes me think of the poem by William W. And that’s what it’s about. techi.com). MORE >>

First off, I am never talking to the person who has the authority to make the purchase–often it takes three people (including one in purchasing) to sign off, so no one person has the authority. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Whatever you do is your process. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. MORE >>

We’ve been chewed up and spit out and not given the kindness and respect — the personal dignity — that we (or thought we) well deserved. Both in my personal and professional life (yeah, I know, TMI). I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Helping him do that is the best way to win him over and get your content shared. If you’re in your mid- to late-30s — or even 40s, gah! MORE >>

When asked which attributes they will need to be personally successful over the next three to five years, 28% said technological competence, 25% said social media expertise and 16% said financial acumen. Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. source: AdAge ). MORE >>