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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Your own personal Fappening

Biznology

While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. OK, back down to earth.

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. There’s a lot more to VOC research, audience segmentation, and personalization, and I encourage you to dig deeper.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

10 Reasons why branding is even more important for start-ups

Biznology

They will be far more inspired by a brand that offers relevant content with an emotional promise and has an appealing personality, effectively communicated in marketing and sales. All must reflect the brand personality and strategy. Entrepreneurs are generally obsessed with a new product idea. Now Forget It. What Can Branding Do to Motivate Customers? Like this post?

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

Donna Serdula , a LinkedIn profile makeover expert – uses the LinkedIn publishing platform to share information about completely overdone topics like “Should Your LinkedIn Profile Be Written in 1 st Person or 3 rd. ” She also discusses things like the Microsoft Acquisition of LinkedIn, the LinkedIn lawsuit, and how LinkedIn caps the number of searches you can complete with a free account.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments. Like this post?

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4 Ways to really engage your customers on social media

Biznology

Social causes can lead to numerous fans sharing their personal stories on social media. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Word questions with care.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). Send everyone in your list a bulk email pitch but be ready to engage in person. And How?

50 Facts about online consumer behavior not to ignore

Biznology

88% of consumer trust online reviews as much are personal recommendation. 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Conductor ).

If you post it will they come?

Biznology

Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as  Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page. personally don’t add hashtags to my shares because I share them across so many different platforms that are incompatible with hashtags. Be your own personal Vanguard !

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Selling is to hunting like marketing is to trapping

Biznology

No self-aware entity living on the cloud or even the most savvy and brilliant resident of Bengali can replace your network, personal relationships, integrity, and reputation even though, day by day, they’ll handily be able to replace every single one of your products and services. Always remember: don’t forget to keep on selling. Are you a digital PR god ? It’s 2016!

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! Even if it is LinkedIn!). Like this post?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How Trump’s brand positioned itself for victory

Biznology

The brand promises and personality should respond to these intense feelings, to consistently establish an impression that is focused, relevant, and credible. Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. corruption in government, Wall Street, the political system, etc.)

The challenge of authenticity

Biznology

In the article, Grant showed that, in general, people don’t want you to reveal personal details about yourself until after you have already established credibility with them. Only after you do this for a while can you fold authentic personal details. Personal brand and corporate brand. How to write content that is both outside-In and authentic to your brand. Like this post?

It’s normal to be bad before you’re good

Biznology

According to Ira Glass, this is really what every successful person knows but never shares with beginners: never allow the threat of being bad prevent you from spending years being bad because: 1) What you have to say — your passion — will always persist through your rough work. 2) You will always be harder on yourself than anyone will be on you. You don’t need it.

How to implement a Video 1st content marketing strategy that drives action

Biznology

As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. How to execute a Video 1st content marketing strategy?

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How Putin’s brand inspires Trump

Biznology

He has built a loyal cult around his strongman personality, as a tough, can-do warrior, and even a caring father of his people. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style.

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Your team is the best content source for search

Biznology

You can be as personal and prodding as you like but be mindful if you sense you’re veering outside of what they’re comfortable with. Practical : Few humans have the attention span to watch a soup-t0-nuts interview with anyone short of Donald Trump or Taylor Swift; so chop the interview into personal, professional, industry, and corporate. Admit it. That’s smart.

Turn social into your own personal media empire

Biznology

If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.

Exploit the hours employees spend on social media

Biznology

Employee advocates act as a personal face of a brand’s messages; therefore, their posts are more likely to be read and the chance that a  brand message will resonate is greater. When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. So, this is sort of a clever bait-and-switch.

Influencer marketing tools of the trade

Biznology

personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ). We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. OK, now on to tools. Love it!

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Earned-media micro-influencer marketing master class

Biznology

My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). Send everyone in your list a bulk email pitch but be ready to engage in person. My goal?

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Audience Lab is a secret weapon for political advertisers

Biznology

Being able to identify each person down to his or her web browsing history, segmenting only those exact people who have proven their synergy with your campaign through their actual historical online behavior is the holy grail of political advertisers because political advertising is as much war as it is marketing. This is game-changing. Why war? It’s really not true. Good to go.

Don’t make it so difficult to get directly in touch with you

Biznology

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Google does a pretty good job but I have personally gone one step further to purchase, enable, train, and use an email filtering service called SaneBox. What I’m On About.

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How long should your online business video production be?

Biznology

As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? 180 seconds?

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Personal brands for everyone

Biznology

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. personal brand is a basic requirement for both freelancers and entrepreneurs. In other words, everyone needs a personal brand to survive.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

It’s all about personal connections. I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially. Bingo. alone.

Finalizing your holiday digital marketing plan

Biznology

When you segment your marketing efforts, the experience becomes much more interactive, engaging and personalized for your audience. Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place, but you will need some last minute tweaking and adjustments.

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The Medium.com is the message

Biznology

The benefit of jumping in is that you presumably have spent the last decade building up your Facebook and Twitter reputation and you’ll be able to very quickly leverage your personal brand popularity immediately on Medium. Blogging Personal Brand 2008 Aleppo Apple Inc. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. The URL Importer.

Earned media influencer outreach is alive and well

Biznology

It was very exciting for our team, and I am sure all of that personal excitement easily translated to the bloggers as well. We will be reaching out to everyone who hasn’t responded by tomorrow with a follow-up email, which usually results in double the positive responses based on our past experience. Skinny and Company coconut oil is the best product in the market, bar none.

Build a page and profile for absolutely everything

Biznology

It’s not about feeding all your users, members, prospects, and friends away from their own personal favorite store, shop, studio, or gym, it’s about meeting the needs of people like Jeanne Boone and me, people who spend a lot of our time living our lives online, which includes at lease one free earned media shoutout every single day, except Sunday. People are mobile. miles away.

Search + Social = Online Reputation Management

Biznology

The typical global oligarch, autocrat, tycoon, and magnate generally doesn’t need to personally shill, promote, or brand-build in order to maintain and expand their power and influence. By registering for lots and lots of social media and publishing platforms and then carefully and personally fully-populating each one of these profiles with your name. Actually control.

Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. Engagement!

Implement the powerful CloudFlare CDN for free today

Biznology

have not personally played with CDNs for a long time — it’s just not what I do, day-to-day — but I just started a new blog a couple of months ago and then serendipity kissed me full on the lips and my new blog is now a brand new, bouncing baby, member of a global CDN. The goal of a CDN is to serve content to end-users with high availability and high performance. for free.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging is Hard. Groan.

Why 9Round should be using SOCi for social media management

Biznology

While he’s got decades of experience as a professional trainer and athlete, digital marketing and social media management isn’t his  raison d’être , maybe not even his number-one priority (he’s running these 4 new gyms and a couple personal training centers, right, so he’s a very busy man and all his kids’ college money is tied up in their success).