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AUGUST 19, 2013 [Personalization] The Winning Habits of Successful B2B Brands
• Personality and direct, human engagement. 'What do successful B2B brands do that you don't? We asked the buyers themselves. Check out the 4th and final part of our Buyersphere B2B research series. In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. In particular, the research investigates: • Familiarity with the brand before the buying process.
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APRIL 21, 2009 [Personalization] Who is the social media voice for your business?
Basically, the point of the research was to show that having a "live" person manning the chatroom, fielding enquiries from prospects, is a sound investment for 'big-ticket' B2B sales. You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool.
AUGUST 19, 2013 | BEYOND
[Personalization] The Winning Habits of Successful B2B Brands
APRIL 21, 2009 | BEYOND
[Personalization] Who is the social media voice for your business?
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