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25 Awesome Twitter Tips

B2Bbloggers

Encourage employees to Tweet: Strengthen the power of your Twitter account by encouraging employees to share news about the company from their personal Twitter accounts as well. Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.

25 Awesome B2B Blogging Tips

B2Bbloggers

Write conversationally: By nature, blogs are informal—usually written in first or second person. Write consistently: To be most effective, write with one, solid, consistent, personal voice, one that engages readers and enhances the sense of your brand. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Set goals : Why are you blogging? To boost SEO?

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25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Here are 25 tips to help you get the most out of it: Create a company account: In addition to your personal account, set up an account for your company on LinkedIn and connect with existing business associates and clients to establish a network of people who already know your brand and its products or services. Now to complete her “Awesome Tips” series, she takes on LinkedIn.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. buyer persona is a description of a specific person for whom your products and services are intended. What is the person’s level of education?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

Tweets The tweets of the Twitter account are going to reveal the most important information about the account (person or brand) and will likely have the highest impact on your decision. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. The number of tweets that are promotional. 2.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

Time has become their most valuable personal and business asset.  The lynchpin to keeping this super busy executive connected to everything in their personal and business life, particularly while they travel. Service is everything: Senior executives expect quality service in business and personally. These little personal touches make you memorable. Think Mobile. Agree?

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Michael: Bringing a personal and relevant business intelligence experience directly to the end users is especially important for the marketing team for SAP Crystal solutions since our customers are individuals in SMEs.  Identify your thoughts and opinions as personal views and not representative of the company. Enjoy the read. Michael: Our customers are passionate. Sign up.

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Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

The more common approach, and one I personally recommend, is search engine optimization coupled with a well thought out keyword phrase campaign. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

One person should be given the responsibility for ensuring the overall quality and editorial integrity of your blog. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. How old is it? Where does it all reside?

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. It Looks Different than Your Website. It’s Inauthentic.

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

B2Bbloggers

Putting your voice, your personality and your employees out front implies that you treat every potential buyer as an individual. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Here are three tips to help you connect more deeply with buyers.

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

In my experience, people rarely intend personal attacks when they right. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. He referenced a video by Michael Martine , better know as @remarkablogger on Twitter, and proceeded to critique SEO Scribe. It pays to monitor what’s being said about you.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

personally follow these rules, and yes, at times I may even break them. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. Sign up. Or Does It? 5.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Could an app connect that person to his or her desktop and your software application from a mobile phone or device?  reasing brand engagement. A Find out what would make your customers and prospects more productive.  Most likely, the answer is yes. How much does a B2B mobile app cost? Thanks!

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

If someone provides very interesting comments, write back personally. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Schedule the webinar on a Tuesday, Wednesday or Thursday. If a rep.

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

behind-the-scenes look at how your company works and stories about founders and employees makes your company more accessible, personal and relatable. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. Your company. Website.

3 Key Marketing Automation Check Points

B2Bbloggers

As a marketer you need to provide a reason for a person to come back and reconvert. The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of  marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns. 1. Too Many Messages.

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What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

What if, instead of just faxing over proposals, we showed up in person to drop off the documents… printed on high quality paper… and packaged in a neat folder? You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America.

5 Secrets Behind A Strong B2B Content Marketing Strategy

B2Bbloggers

The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. Make it personal. There is one unique selling proposition that no one can imitate or take away for you: your personality. Personality plays an important role in your social media and content marketing efforts. Your personality can be the decisive factor to sway your target audience your way. Goals: Have an intention and keep it in mind.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

With variable print publishing, the same level of personalization that goes in web based communications can now be in print. anetah: Must be relevant w/ print advertising… Targeting, personalization, geo targeting…RELEVANCY is key. That’s good news for publishers, and as you will read, marketers are using both channels, print and online, to compliment one another.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

Techniques : Good planning @billymitchell1 : Voice, personality, humor, passion, sincerity, knowledge of subject and confidence. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. Here are some highlights. prdreamer : Depends on style. Slick corp.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

If you can create a podcast that has a conversation going on between a moderator interviewing a person, it can be authentic sounding. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. And that is what you need to fill out.

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

the buyers are entering the buying cycle armed with as much (and sometimes more) information than the sales person. The purpose of the guide is to help educate B2B marketers and sales leadership professionals on the importance and power of marketing automation in B2B. It’s an extensive 10 part guide covering a range of marketing topics from automation to lead scoring to demand generation.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

briansrice : Openness, commitment to participate, ability to add in personality, support, ability to integrate with other mediums CelsiusMI : Be a partner! But the participants highlighted the fact that not all customers would want to interact online, some will require personalized attention. But how do you build and nurture this community, where do you start with? Not only one.

Three Steps To Create Awesome Product Content

B2Bbloggers

For example, B2B customers want to see big, exciting numbers, while housewives are more interested in getting their personal problems solved. Imagine running a brick and mortar retail shop. You have a big sign out front with a brand name handy, but not necessarily a lot of information. Even more difficult, there are several competitors all readily available on the same street. The importance of having a clear message of what service you are offering drastically increases as to avoid customers immediately turning and exiting within the first few seconds of entering. Capture Interest.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

Like all relationships, personal and professional – you only get out of them what you put in. You can learn a lot about a person on Twitter before meeting them in real life. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. Here are the main B2B social media lessons I learned by going to Memphis. Sign up.

Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.

B2Bbloggers

We wouldn’t we care about what stage of the buying lifecyle a person was in. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? What does “ high quality lead &# mean anyway?

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

4.Forgetting to have FUN (and a personality ) FUN. Also, remember when you get that poorly written draft, the person submitting it likely believes it is their best work. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  I suppose that’s me. Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael. That’s our vision.  That’s DBL.

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers

Rating : Personally unrated as I have never used it, but colleagues have found it to be very useful. 3.  Let’s just remember that during the #B2Bwebinar we defined community as: A group of like minded people that share common interests, feelings, situations, and experiences. So you want to use search terms and phrases, and pick categories of topics, that define your community. 

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Experimentation Is The New Best Practice

B2Bbloggers

The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. It is the environment in which you apply the principles that is evolving. It’s asks that you take a new view on how you approach what you do each and every day. Source: Wikipedia. Instead of following best practices, create them.

No Marketer Left Behind

B2Bbloggers

Some highlights: Learn how to tell great stories by understanding the buyer persona’s needs and craft a story around that person’s key problems and the solutions they crave. Many universities are remain behind in preparing today’s graduates for the demand of today’s marketers. If you study marketing at a university, getting a deep understanding of sales is not always a part of the cirriculum, social media gets a brief review, and the four P’s remain paramount. What do you think? B2B Blogger

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

It may surprise some people that Facebook works this way for business purposes, because people share a lot of personal details there. Personal relationships are at the heart of business relationships. You share personal stories… that’s really a way to establish trust. It becomes a personal brand. Clara recently released a second edition of this bestselling book.

Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.

B2Bbloggers

We now need to be thinking about a wider ‘Library Marketing’ strategy that looks at the entire content resource in the context of the conversion funnel. wrote about this on the Content Marketing Institute blog recently, but wanted to pull out one specific discipline that I didn’t emphasize and that feels particularly relevant here on B2B Bloggers: cross-promotion. It’s an open door here.

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The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.

B2Bbloggers

personally can feel my blood pressure rise when politely saying “I’m not interested,” is ignored and the rep just keeps asking me questions like they didn’t hear a word I said. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? This week enjoy the first two. In 2011, it is a requirement. Sign up.

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Your Business on the Cover of a Magazine? (It’s easier than you think.)

B2Bbloggers

Updating your content is easy too, with the latest version always available via your personal landing page on the MagCloud service. If you have value to offer, you have a story to tell. The story you tell about your business—the words and images you choose—can make the difference between being lost in the messaging noise or capturing your customer’s attention, interest and imagination.

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LinkedIn: How to Properly Plant It into Your Social Media.

B2Bbloggers

Do you maintain both a personal and company profile on LinkedIn? So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat , we’ll share ideas and thoughts about LinkedIn. How much time do you spend on LinkedIn each week? Is it enough? Why or why not? Pacific).