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25 Awesome Twitter Tips

B2Bbloggers

Encourage employees to Tweet: Strengthen the power of your Twitter account by encouraging employees to share news about the company from their personal Twitter accounts as well. Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery.

25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Here are 25 tips to help you get the most out of it: Create a company account: In addition to your personal account, set up an account for your company on LinkedIn and connect with existing business associates and clients to establish a network of people who already know your brand and its products or services. Now to complete her “Awesome Tips” series, she takes on LinkedIn.

25 Awesome B2B Blogging Tips

B2Bbloggers

Write conversationally: By nature, blogs are informal—usually written in first or second person. Write consistently: To be most effective, write with one, solid, consistent, personal voice, one that engages readers and enhances the sense of your brand. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Set goals : Why are you blogging? To boost SEO?

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Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. buyer persona is a description of a specific person for whom your products and services are intended. What is the person’s level of education?

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

In the face of all of that though, a commitment to both personal and professional development has never been more important. Create highly personalized 360, integrated campaigns that provide customers with instant access to information when and how they want to receive it. No one likes anything obnoxious, especially a sales pitch or sales person. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. Put customers at the center of every decision. Be accountable.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

Michael: Bringing a personal and relevant business intelligence experience directly to the end users is especially important for the marketing team for SAP Crystal solutions since our customers are individuals in SMEs.  Identify your thoughts and opinions as personal views and not representative of the company. Enjoy the read. Michael: Our customers are passionate. Sign up.

10 Questions Your Content Marketing Operations Must Answer

B2Bbloggers

One person should be given the responsibility for ensuring the overall quality and editorial integrity of your blog. By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. How old is it? Where does it all reside?

3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers

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Putting your voice, your personality and your employees out front implies that you treat every potential buyer as an individual. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Here are three tips to help you connect more deeply with buyers.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. That’s why.

7 Factors To Consider Before You Follow Someone On Twitter

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Tweets The tweets of the Twitter account are going to reveal the most important information about the account (person or brand) and will likely have the highest impact on your decision. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. The number of tweets that are promotional. 2.

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

If your blog is written in first person and seems informal, while your other media is strictly academic, you can turn off your readers. Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. It Looks Different than Your Website. It’s Inauthentic.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Could an app connect that person to his or her desktop and your software application from a mobile phone or device?  reasing brand engagement. A Find out what would make your customers and prospects more productive.  Most likely, the answer is yes. How much does a B2B mobile app cost? Thanks!

7 Steps For Dealing With Negative Blog Reviews And Comments.

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In my experience, people rarely intend personal attacks when they right. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. He referenced a video by Michael Martine , better know as @remarkablogger on Twitter, and proceeded to critique SEO Scribe. It pays to monitor what’s being said about you.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But brands.

Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.

B2Bbloggers

Time has become their most valuable personal and business asset.  The lynchpin to keeping this super busy executive connected to everything in their personal and business life, particularly while they travel. Service is everything: Senior executives expect quality service in business and personally. These little personal touches make you memorable. Think Mobile. Agree?

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

personally follow these rules, and yes, at times I may even break them. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. Sign up. Or Does It? 5.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

The more common approach, and one I personally recommend, is search engine optimization coupled with a well thought out keyword phrase campaign. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers. clicks down.

Use Storytelling for Powerful B2B Web Content

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behind-the-scenes look at how your company works and stories about founders and employees makes your company more accessible, personal and relatable. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Great storytelling sparks emotion. Your company. Website.

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. years prior.

5 Secrets Behind A Strong B2B Content Marketing Strategy

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The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. Make it personal. There is one unique selling proposition that no one can imitate or take away for you: your personality. Personality plays an important role in your social media and content marketing efforts. Your personality can be the decisive factor to sway your target audience your way. Goals: Have an intention and keep it in mind.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

If someone provides very interesting comments, write back personally. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Schedule the webinar on a Tuesday, Wednesday or Thursday. If a rep.

What The Japanese Can Teach Us About First Impressions.

B2Bbloggers

What if, instead of just faxing over proposals, we showed up in person to drop off the documents… printed on high quality paper… and packaged in a neat folder? You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America.

Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.

B2Bbloggers

With variable print publishing, the same level of personalization that goes in web based communications can now be in print. anetah: Must be relevant w/ print advertising… Targeting, personalization, geo targeting…RELEVANCY is key. That’s good news for publishers, and as you will read, marketers are using both channels, print and online, to compliment one another.

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

3 Key Marketing Automation Check Points

B2Bbloggers

As a marketer you need to provide a reason for a person to come back and reconvert. The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of  marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns. 1. Too Many Messages.

Three Steps To Create Awesome Product Content

B2Bbloggers

For example, B2B customers want to see big, exciting numbers, while housewives are more interested in getting their personal problems solved. Imagine running a brick and mortar retail shop. You have a big sign out front with a brand name handy, but not necessarily a lot of information. Even more difficult, there are several competitors all readily available on the same street. The importance of having a clear message of what service you are offering drastically increases as to avoid customers immediately turning and exiting within the first few seconds of entering. Capture Interest.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

If you can create a podcast that has a conversation going on between a moderator interviewing a person, it can be authentic sounding. Use promo code “B2Bbloggers&# and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. And that is what you need to fill out.

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

4.Forgetting to have FUN (and a personality ) FUN. Also, remember when you get that poorly written draft, the person submitting it likely believes it is their best work. hidden or not easily recognized danger or difficulty B. video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

the buyers are entering the buying cycle armed with as much (and sometimes more) information than the sales person. The purpose of the guide is to help educate B2B marketers and sales leadership professionals on the importance and power of marketing automation in B2B. It’s an extensive 10 part guide covering a range of marketing topics from automation to lead scoring to demand generation.

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Experimentation Is The New Best Practice

B2Bbloggers

The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. It is the environment in which you apply the principles that is evolving. It’s asks that you take a new view on how you approach what you do each and every day. Source: Wikipedia. Instead of following best practices, create them.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

Techniques : Good planning @billymitchell1 : Voice, personality, humor, passion, sincerity, knowledge of subject and confidence. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. Here are some highlights. prdreamer : Depends on style. Slick corp.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

He is a smart marketer, a great person, and one of the people forging a new way of marketing to today’s digital B2B buyers. That said, one person is most accountable for it.  I suppose that’s me. Jeremy: How do you manage that from a brand personality and voice perspective? It wasn’t a best practice research report. It was Michael. That’s our vision.  That’s DBL.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

briansrice : Openness, commitment to participate, ability to add in personality, support, ability to integrate with other mediums CelsiusMI : Be a partner! But the participants highlighted the fact that not all customers would want to interact online, some will require personalized attention. But how do you build and nurture this community, where do you start with? Not only one.

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